What do Cherry Vanilla Dr. Pepper, the Discover IT card, and successful fundraising all have in common? They’re all based on understanding how peoples’ brains work and how they make decisions. Product developers and for-profit marketers have all kinds of insight into what inspires people to buy a product. These scientific approaches have been used by the world’s largest brands…now it’s your turn. You can use these strategies today without a huge marketing budget, extensive testing (and waiting), or guesswork to raise more money or get more volunteers.

Listen to this episode to learn how! Our speaker, Cherian Koshy has taken advanced courses from Duke professor Dan Ariely and Harvard Business School in behavioral science. He has extensive experience understanding how donors think, how they make decisions, and how to use market research and other tools to get donors and volunteers to say “YES!”

In this episode, Cherin shares:

• Marketing principles from the world’s most successful companies (and how to apply them to your fundraising!)

If you’ve ever wished you could read your donors’ minds, you’ll love this episode! You don’t have to be a neuroscientist to understand how your donors’ brains affect their decision to support your nonprofit—Cherian will show you how you can do it, too.

Speaker: Cherian Koshy

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