Behind Gym Doors | A Fitness Business Podcast

Behind Gym Doors | A Fitness Business Podcast

By Mike Arce | GSD Gyms | Fitness Business GrowthBusinessHealth & FitnessFitnessMarketing
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Behind Gym Doors | A Fitness Business Podcast episodes

  • 286: Marketing 101: Why Most Get This Wrong

    In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Marketing 101: Why Most Get This Wrong, where we delve into the core purpose of marketing: increasing revenue. Join us on this insightful journey as we explore the four P's of marketing, with a particular focus on promotion, and how it seamlessly intertwines with the overarching goal of revenue growth.

    Discover the three key ways to boost revenue and drive business growth: acquiring more customers, increasing the average dollar spent per customer, and fostering long-term customer retention. Focusing on the strategic approach of identifying the lowest-hanging fruit among these three aspects, we explore how to craft tactics that align with a robust marketing strategy.

    Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights on how to unlock the true potential of marketing. By understanding the fundamental principles discussed in this video, you'll gain the tools necessary to drive substantial business growth. Don't miss out on this opportunity to revolutionize your marketing approach and propel your success. Join us now!

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    16 min
  • 285: Thinking Time… AKA GSD Time (7mins)

    In this episode of The GSD Show, the leading fitness business podcast, we explore heightened productivity through the revolutionary concept of Thinking Time, inspired by the insightful Keith Cunningham. Delve into the transformative method that has influenced decision-making for many. By dedicating focused time to unraveling key business constraints without external distractions, creative solutions beyond conventional thinking can emerge. Join in exploring the art of deliberate contemplation and witness the game-changing impact on your business.

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    8 min
  • 284: The Very Possible Future of Fitness (9min)

    In this episode of The GSD Show, the leading fitness business podcast, we're diving into the future of fitness in 2024 and the game-changing integration of wearables, genomics, and personalized health insights. The fragmented landscape of health technologies is on the verge of converging, creating a potential revolution in how gyms tailor fitness plans. Imagine a future where AI combines various data points to optimize individual health and workout experiences, redefining the fitness industry. Stay tuned as we explore this transformative vision and its potential impact on shaping a new era of health and wellness.

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    10 min
  • 283: How I Determine My Marketing Budget (7min)

    In this episode of The GSD Show, the leading fitness business podcast, I'm sharing insights from a recent conversation I had with my CFO about marketing budgets. We've seen positive trends in our lifetime value and customer acquisition cost ratios, emphasizing the importance of a dynamic approach. Discover why we allocate around 23% of our revenue to marketing efforts and how we maintain a healthy ratio of lifetime value to customer acquisition cost.

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    8 min
  • 282: PushPress CEO Dan Uyemera's Resilience, Setbacks, and Profit-Boosting Gym Tactics

    In this episode of The GSD Show, the leading fitness business podcast, we learn the art of resilience: Turn setbacks into powerful profit-boosting tactics for your gym. Today we're joined by PushPress CEO, Dan Uyemera, who shares the strategies that took him from rock bottom to a successful CEO hitting $100 million in just 10 years.

    You'll learn how to leverage your Net Promoter Scores (NPS), build a people-centered business, improve the value that aligns with your gym's mission using a North Star metric, identify the drivers to scale your gym and learn about Dan's discovery that will help reduce your churn rate to as low as 1%. Learn from Dan's resilience, life-changing setbacks, and professional insights in the fitness industry to increase your fitness studio's profits, decrease your churn rate, and fuel your business's success.

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    48 min
  • 281: Win: Using AI to Recruit/Hire Good People Fast & Easy (7min)

    In this episode of The GSD Show, the leading fitness business podcast, I'm sharing my game-changing win: using AI to recruit top talent quickly and easily. I'll walk you through the process I used with Chat GPT to find an awesome executive assistant in just one week. From crafting job descriptions to interview questions, offer letters, and more, this tool is a game-changer. Tune in to discover how I saved 15-20 hours of work, hired within four days, and streamlined my entire hiring process. Don't miss this efficiency hackβ€”it's a total game-changer. Follow me on LinkedIn for more insights, and let's dive in. Thanks for walking with me, and catch you soon!

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    8 min
  • 280: Fail: Leaders Bend (Not an Option) (7mins)

    In this episode of The GSD Show, the leading fitness business podcast, join me, Mike Arce, on an insightful walk as I discuss my recent communication fumble. I'll open up about the crucial aspects of adapting your leadership style, the intricacies of effective communication, and the ever-evolving journey to mastering it. As a leader, discover the art of being flexible, and adjusting your approach to cater to the unique individuals you lead. Stay tuned for an upcoming episode where I reveal a remarkable win - recruiting top talent fast and easy using AI. Thanks for walking with me, and see you soon!

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    7 min
  • 279: 6 Sales Strategies to AVOID in Your Gym (And They May Surprise You!)

    In this episode of The GSD Show, the leading fitness business podcast, we're cutting through the noise and exposing six sales strategies you should avoid if you want to sell more memberships in your gym.

    In this no-fluff video, you'll learn how to improve your sales techniques and what popular mainstream sales techniques to avoid implementing to better your business. Say goodbye to the myths, and hello to increasing profit as we get real about the phony sales strategies that will put you behind.

    From mastering the art of follow-up to deciphering between the hypnosis of getting clients to say yes vs making a commitment, we're unpacking it all to debunk the misconceptions that might be holding your sales back.

    Get a pen and paper ready, because these are actionable tips specifically crafted for YOU. Join us and amp up your sales game like never before!

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    13 min
  • 278: The Playbook on Becoming a Better Business Owner from Dan Martell

    GYM OWNERS! Join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell.

    In this episode of the GSD Show, you'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

    Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

    It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

    You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

    FITNESS STUDIO OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

    57 min
  • 278: The Playbook on Becoming a Better Business Owner from Dan Martell

    In this episode of The GSD Show, the leading fitness business podcast, join your host and Loud Rumor CEO, Mike Arce, as he sits down with award-winning entrepreneur, investor, bestselling author, and coach to over 1000+ SaaS founders, Dan Martell. You'll embark on a journey of transformation and success and walk away inspired and informed as Dan shares his knowledge and expertise to help you elevate your life and leadership.

    Discover the transformative power of fitness and why Dan believes it gives individuals a significant advantage in life, and hear about his incredible journey from 265lbs to becoming a 6x full-distance Ironman.

    It doesn't stop there! Mike and Dan touch on the critical role of discipline and reveal how to supercharge your mornings with the "Theory of Constraint" as Dan outlines what you should be doing in the first 90 minutes of each day.

    You won't want to miss the insights on how Dan invests $300,000 annually in his health and why it's a game-changer for any leader. Explore his latest book, "Buy Back Your Time," and learn how it can revolutionize your approach to life and business.

    πŸš€ Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

    To learn more go to LoudRumor.com

    Follow Us! Instagram: https://www.instagram.com/loudrumor/#

    Mike Arce- CEO & Founder of Loud Rumor

    Loud Rumor- Where the Best Gyms Go to Grow

    LinkedIn: https://www.linkedin.com/company/loud-rumor/

    Mike Arce: https://www.linkedin.com/in/mikearcelive/

    Loud Rumor: https://www.linkedin.com/company/loud-rumor

    57 min

About Behind Gym Doors | A Fitness Business Podcast

From the publisher's feed

We cover the most common challenges in the fitness industry to help you overcome them and GSD! This podcast is also available in high-def video and audio only formats.

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