Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions.

Marketing does NOT equal Facebook and Instagram ads.

It's just a piece under an umbrella that's under another umbrella of marketing.

So if you say your marketing strategy is "running Facebook ads", you don't really have a marketing strategy.

FREE TRAINING: https://loudrumor.com/4ps

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down why you might be missing your sales goals—and how to fix it.

If you're not hitting your sales goals, this could be the reason why: You're fixing the wrong problem.In the sales process, it goes ad > lead > book > show > close. We'll share how you can optimize each step to hit your sales goals. Stay tuned for the last step, as it's one of the top tactics our members use to get more sales!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering why your gym marketing promotions might be falling flat—and how to fix it.

You may be committing one or all of these marketing mistakes we see a lot of gyms and fitness studios make. We'll dive into four marketing strategies that are proven to work. Learn what's hurting your promotions and how if done right, can get leads in your door.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down three essential questions you must ask before spending money on your business. These three questions help you justify financial decisions when it comes to running and growing your business.

Check it out!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we dive in on how you can create a member avatar and ways you can create social media content that aligns with them!

Are you putting up content that matches your member avatar?

Do you even have a member avatar?

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Matt Kafora, owner of seven incredibly successful Orange Theory Fitness locations as he shares practical advice on how to leverage prescription selling to attract and retain more members.

You'll learn how to identify individual goals, craft personalized fitness plans, and effectively communicate the value of your offerings.

FREE DOWNLOADS:

Client Intake Form: https://www.loudrumor.com/intake-form

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we join Matt Kafora, the accomplished owner of 7 Orangetheory Fitness locations, as he shares valuable insights and actionable steps for effective B2B marketing.

Matt takes us through his journey in presales, providing a play-by-play account of what he did when starting out, which includes his "Paradise Bakery" story.

But Matt doesn't stop there. He delves deeper into the world of B2B marketing, revealing strategies to tap into industries OUTSIDE of complementary businesses. He shares how he navigates those relationships to have a win-win opportunity for both you and the other business.

Check it out!

FREE DOWNLOADS: Community Event Ideas: https://loudrumor.com/event-ideas

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we breakdown the CEO's perfect day.

As a business owner, I'm sure you find yourself wearing multiple hats throughout your day. Whether it's leading team meetings, making sales calls or even sometimes coaching a class…is that really what you should be doing? We've all heard the phrase "work on the business, not in it." Check it out!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're clearing up a common misconception: Marketing and advertising are NOT the same thing.

Many think they're interchangeable like "sofa" and "couch" or "movie" and "film"...they're not.

And in this video, we share the concept of what marketing really is.

HINT: Advertising actually sits under an umbrella…. that sits under the marketing umbrella.

We break down what makes up marketing (The 4ps) and share real-world examples that you can use in your gym.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we help you determine your marketing budget - one of the most commonly asked questions by business owners.

Listen in to hear what Mike has to say!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor