Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering the truth behind why many gym owners struggle to excel as salespeople.

Unveiling his own realization and lessons learned, Mike delves into the root cause of this challenge. It all boils down to a flawed understanding of the sales process.

With personal anecdotes and insights from successful individuals, he emphasizes the importance of mastering the sales PROCESS rather than relying solely on individual sales skills.

Watch the full video to uncover the critical elements of a successful sales process and how it can significantly impact your gym.

FREE RESOURCES:

How to overcome objections: https://loudrumor.com/noobjections

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, Mike shares that he recently had an incident that was almost life-threatening. It caused him to reach out to some of his mentors to get their perspective.

One of his mentors tells Mike a real-life story about "Frank" and a lesson that emerged from it.

Today, Mike is sharing this valuable lesson with you. Tune in to find out what happens when someone chooses the downside instead of the upside.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we unveil 13 powerful strategies that will increase your gym's revenue and drive membership growth. Whether you're a seasoned gym owner or just starting out in the fitness industry, these proven tactics will help you attract new members, retain existing ones, and ultimately boost your bottom line.

These tips are actionable steps you can start today!

Here's what we dive into:

• The Intake form
• Selling before they take a class
• Calling leads and the telephone inquiry
• Getting leads to bring a friend
• Increasing show rates
• Objection handling
• Things to avoid during the sales process
• Marketing
• CAC & LTV (Customer Acquisition Cost & Lifetime Value)
• POS (Point of Sale) Referrals
• AI
• Philanthropy
• Events

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're diving into a thought-provoking question: If you could have one superpower, what would it be?

This is a question Mike was asked while reading the book Limitless by Jim Kwik, a brain coach to many impactful business leaders.

Listen to find out what superpower Mike learned is one of the most important...the answer may surprise you!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we reveal the powerful strategy that can help gym owners double their company profits in just one day.

While the purpose of any business goes beyond profit, it serves as a crucial scorecard for success.

Join us as we share the secrets behind several dozen gyms that nearly or more than doubled their profits with one swift move.

You'll learn to:

• Understand the true meaning of profit and its significance as a scorecard for success
• Identify the seven common areas that can hinder profitability and learn how to overcome them
• Explore the impact of profit margins on employee retention rates and business growth
• Uncover the fastest and easiest way to increase profits

FREE RESOURCES: Learn how to increase value per member & lower your cost to acquire them: https://loudrumor.com/ltv-cac

Laurel's GSD Show episode: https://youtu.be/jBzbWz9rIh8

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're delivering a mini masterclass on roleplaying for your fitness studio's sales team.

This is the podcast you want to share with your studio manager or whoever is leading your sales team.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down one of the fastest ways to increase profit at your gym—adjusting your pricing. There are 4 "Ps" of marketing: Product, Promotion, Place and Price. By adjusting price, it's a quick way to increase profit at your gym.

In fact, LIFETIME Fitness increased prices 103% from 2020 to 2023. 🤯

How did it work out for them? Tune in to find out!!

Also download the free cheatsheet: https://loudrumor.com/4p

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success.

Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we'll talk about passive language.

Are you using passive language in your day-to-day life? You probably don't realize you're even doing it. Tune in to see how this weak language could be impacting your gym sales and employees in a negative way.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're diving into two crucial numbers every gym owner must track—LTV (Lifetime Customer Value) and CAC (Customer Acquisition Cost).

LTV, or Lifetime Customer Value, measures the total revenue you can expect to earn from a single customer over their entire relationship with your company. By focusing on getting customers to pay more, pay for more things, and pay for longer, you can increase your LTV and ultimately boost your business's profitability.

On the other hand, CAC, or Customer Acquisition Cost, measures the total cost of acquiring a single customer. Ideally, you want your CAC to be as low as possible. By running better ads, having stronger offers, improving your sales process, and generating referrals, you can reduce your overall cost to acquire customers.

Keeping these two numbers far apart from each other is crucial to the success of your business, so it's important to track them closely and make adjustments as needed.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor