Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we welcome you to Loud Rumor's Fitness Sales Mastery video series. In this extended series, we dive deep into everything you need to know as a gym owner to get you're studio more members, money, and minutes back in your day! Subscribe and stay tuned for much more!

There are 4 skills that gym owners need to be dangerously good at within the sales process. These skills are pivotal for closing sales and exceeding quotas, especially within the fitness industry.

Matt Kafora is not only Loud Rumor's Chief Operation Officer; he spends part of his spare time owning and operating 7 successful Orange Theory Fitness Studio locations in Arizona. Yes, you read that correctly… Loud Rumor's COO is a gym owner of seven 7-figure fitness studios that run themselves!

It's clear that Matt knows his way around the fitness sales process, but we'll let him speak for himself!

In this video, you'll learn all about:

• 01:38 - Lead Generation
• 03:15 - Intake & Hand-Off
• 04:49 - Price Presentation & Hand-Back
• 06:27 - Referrals

Join us for our next quarterly GSDCON event: https://gsdcon.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, Loud Rumor CEO Mike Arce sat down with gym owner and co-founder of SOLDIERFIT, Dave Posin. With 13 locations across 4 states, 7 franchise locations, and a killer philosophy, SOLDIERFIT is on its way to being a national brand!

So what do they do differently from the gym down the street? From your fitness studio?

Watch now and learn all about:

• Teamwork and camaraderie philosophy
• Gym sales training
• Crushing lead generation through referrals
• Culture development

Don't miss this 🔥 interview! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, join Loud Rumor CEO Mike Arce and Iron Tribe Fitness CEO Forrest Walden as they discuss marketing strategies, lead generation, working the algorithm, and much more!

Forrest Walden is the founder and CEO of Iron Tribe Fitness. As a 21-year fitness industry veteran, Forrest is an expert in driving culture, not just internally amongst employees but externally with members as well. Not to mention, with over 29 Iron Tribe Fitness studio locations across 8 states, Forrest has become a marketing expert.

WATCH as Mike and Forrest discuss: –How Forrest creates a work/life balance –How to increase company culture –Expert marketing strategies –Nurturing leads –Owning the market –Working the algorithm

Watch now and start implementing these excellent marketing strategies in your fitness studio! Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna break down how to transform your sales approach. It's not just about joining a gym—it's about changing lives.

Prospects should feel like their life is about to change, not like they're just "joining a gym."

However you run your sales, Mike is here with McKenna with the breakdown on how you can turn the sales tide when they walk through the door or when you pick up the telephone. What you'll learn: - How NOT to start every conversation - How to set the tone immediately - How to deliver value right away - How to make them feel like you're already working on their fitness plan

You don't want to miss this dynamite sales training from the man himself!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Casey Bloemke, owner of multiple Farrell's eXtreme Bodyshaping studios in North Loop, MN.

His 3 locations have seen serious growth over the course of the last year. In just 13 months, Casey has seen 125% growth across all his locations, with a 67% closing rate!

So what's Casey's secret?

WATCH as Mike and Casey discuss:

–How he overcame the process bottlenecks –How he got his team on board with new systems –What his multi-location organizational structure looks like –What he changed so that his studios all run smooth like butter –What he hires for in his sales team and how he recruited them –Why he raises his prices multiple times per year –Where he's going next and how Loud Rumor will get him there

To learn more about how our GSD 360 program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, we break down the art of selling gym memberships without scaring off prospects. It's tough to know when to be pushy in sales, especially when selling gym memberships. You certainly don't want to irritate or scare away the prospect. But there's a fine line between knowing when to push the sale and when you're being too pushy. In this video, Mike goes into more detail about: –WHAT to sell –WHY you're selling it –WHEN to push the sale –HOW to sell it right To learn more about how our LRVT program can help gym owners like you impact more people, get more gym memberships, and win back your time, schedule your FREE strategy session today! https://loudrumor.com/info

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, Mike interviews Nick Page, of The Trainer Page in Ronkonkoma, New York.

This 24-Year-old entrepreneur has proven, in just five months, that he's in it to win it. And he doesn't even have a sign on the building!

Listen in as Mike and Nick cover everything from:

–What he's focusing on to improve attrition by 5x–The mindset behind his devastatingly effective execution style–How raising his prices affected his close rate (HINT: It didn't)–How he's improving the customer experience–His personal victories with iron therapy Learn more about Fit Pro Tracker: https://fitprotracker.io/demo/?utm_source=Loud_Rumor&utm_medium=Web&utm_campaign=new_demos&utm_content=launch

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, Mike Arce and McKenna dive into a powerful analogy that every gym owner needs to understand when building a high-performing sales team.

Dogs, horses, and tigers, OH MY!

These are not fairytale characters, these are your sales team.

And they all have a different level of effectiveness.

Can you guess why Mike recommends you:

–Shoot the dog 🐶 (not really, we love real dogs!)

–Whip the horse 🐴

–Feed the tiger 🐅

If you want an easy way to see who your top players are at your gym or studio, WATCH as Mike and McKenna break down how this analogy helps gym owners thin the sales herd and properly leverage the strongest members of their team.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#gymowner #fitnessmarketing #loudrumor

In this episode of The GSD Show, the leading fitness business podcast, we're talking about how your gym can be successful in the recession. In fact, many big-name companies actually started in a recession.

Imagine 2 people are going bowling.

Person A: Amazing at bowling, gets strikes & doesn't need bumpers. She scored a 180.

Person B: Doesn't play often, needs bumpers to help him knock down pins. He scored a 181.

If a random person were to see their scores at the end of the day, they would think these two bowlers were neck and neck when in reality, Person B had a HUGE advantage.

This is what it's like in a good economy: bumpers to help you win. When a recession hits, bumpers come down and this is where we see the true winners come out. In a recession, Person B only scores 50 points.

As of July (when this episode was filmed) economists are predicting a recession coming our way. Don't let your gym be unprepared.

Watch to learn about the fundamentals your gym should be starting NOW to not only beat the recession, but succeed in it too!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down why your gym's workout isn't what sells memberships—because, let's be honest, lots of studios have great workouts!

Your sales process shouldn't rely on the workout.

Lots of studios have great workouts!

Here's where it really counts:

>> THE GYM TOUR

On a highly-effective and strategic gym tour, prepare your prospect by:

–Showing them how to experience the workout differently

–Setting predetermined expectations you can use later

–Differentiating your unique approach or process

If your gym tour isn't planting these crucial seeds, you might want to get in on our in-depth training on how to maximize the benefits of your facility tour by scheduling a strategy call with our membership success consultants here: http://loudrumor.com/info

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor