<p>Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans</p>

Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans

Behind Pabst's embrace of 'alternative' marketing

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Behind Pabst's embrace of 'alternative' marketing

Behind Pabst's embrace of 'alternative' marketing

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