Behind The Advisor

Daniel Hannoush is an excellent example of how well niches can work. After spending years trying to build his business, it wasn't until he met his partner and found his niche in Chick-fil-A franchises and corporate staff that he saw the rapid growth he had been searching for. Daniel is now the co-founder of One & Done Financial, serving around 300 clients and on track to reach $45 - 50 million in AUM this year.

In this episode, we discuss what helped Daniel get to where he is today, including his financial sacrifices and the relationships he prioritized along the way. His amazing story encompasses both the challenges of the first several years in business and the experience of extreme growth.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/219

Today's guest has found impressive success working with retirees and soon-to-be retirees in the oil and gas industry, and by employing a unique fee structure that he has found suits his niche. Michael Rahn is the founder of The Sum, a financial planning firm he has grown phenomenally fast, and now serves 21 ongoing clients with a $4,500 annual fee minimum.

In this episode, Michael shares why he decided to leave a large retail-focused firm—where he worked for over 10 years—to start his own RIA, as well as how he achieved such massive growth for his business. Listen in as he shares his best tips for growing a firm, his hiring plans for the future, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/218

Ed Coambs has had a unique journey into the financial planning field. After starting his career as a firefighter, he transitioned into financial planning before eventually completing his training in marriage and family therapy. He then decided to combine his last two careers into one to become a financial therapist. Today he joins the show to share the softer side of financial planning and why financial therapy is important.

Listen in as we discuss money scripts—what they are and how they affect your clients' financial decisions—as well as the value of financial planners having their own therapists and planners. We can all benefit from Ed's background and perspective on this subject, so don't miss this one-of-a-kind episode!

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/217

Kevin Mahoney started his career in sports business, working for the NFL. After years of pursuing that occupation—as well as a career in real estate—Kevin decided to transition into entrepreneurship, and is now the founder and CEO of the virtual financial planning firm Illumint.

Listen in as he opens up about the challenges he faced starting his own firm, having never worked in a firm before. We discuss what he did to up his conversion rate to 75% over the past year, the biggest successes and failures he experienced while starting up his own business, and what you can learn from his wins and losses.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/216

In financial planning, you can't be all people, and you can't be all numbers. This is also true when it comes to marketing, and today you will get to hear from XYPN's Marketing Coach, Carolyn Dalle-Molle, who is fantastic at helping XYPN clients find the right marketing strategy for their practice and goals.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/215

Shawn Tydlaska is the founder of Ballast Point Financial Planning, an independent fee-only practice dedicated to helping young professionals and families set and achieve their financial goals. Shawn was on this podcast two years ago to talk about his first year in business, and he joins the show again today to share how he is progressing at the end of year three. This episode is not to be missed, as it demonstrates how businesses progress over time and how decisions that you make today are not forever.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/214

How financial advisors are charging for services and what should be considered fair and reasonable for the consumer have become quite the hot button issues. Today Michael Kitces and Scott Gill join the show to dive into these topics and clarify the areas that are under scrutiny. Both men bring valuable information and advice to the issues presented and shed some light on how we can move forward as a community.

Listen in to hear Michael and Scott discuss how regulators see financial services differently, as well as how we can communicate better and more clearly to them. You will learn what specific areas and action items to work on regarding consistency and communication, what regulators are trying to evaluate, and why these regulators are being triggered in the first place.

You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/213

Antowoine Winters spent 10 years working for the Internal Revenue Service, and after seeing so many individuals fall victim to poor or even fraudulent financial guidance, he decided to leave the Service to run a practice where he could be an advocate for the average American citizen. Today, Antowoine joins the show to discuss the process of starting his own RIA and what led him to working with so many creatives.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/212

Grant Bledsoe is the founder of Three Oaks Capital Management, and he joins the show to discuss what gave him the confidence to make the move from institutional trading to starting his own RIA. After realizing that his business was not growing as fast as he wanted it to, Grant decided to get his CFP and has seen his company growing rapidly ever since.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/211

Today we have XYPN Member and South Bay Financial Partners founder Tara Unverzagt on the show! Inspired by her mother—who was one of financial planning's early pioneers—Tara knew from an early age that she wanted to be a financial planner. She joins us in this episode to share her experience growing up in the field, the valuable lessons she learned from having an advisor as a parent, and how she put her own twist on financial planning to do things differently.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/210