Behind The Advisor

This week our guest is Megan Carpenter, Co-Founder of FiComm Partners, a public relations firm specializing in creating custom marketing campaigns for independent advisory firms. We discuss her decision to break from working with insurance and broker-dealer firms to focusing exclusively on marketing campaigns for RIAs.

This episode is loaded with valuable tips on why advisors should consider working with a public relations firm and how the exposure can grow their businesses. While you can work on marketing your firm independently, working with an expert can help you target the right media sources that will be most effective in establishing you as a subject matter expert.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/68

Michael and Alan are back for another Unhinged episode after wrapping up #XYPN16 in San Diego. We had a blast at the conference and loved the opportunity to spend some quality one-on-one time talking with members of the XYPN community.

This mailbag episode covers the major questions received as well as highlights from the conference.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/67

Jake Kuebler is a 30-year-old planner at the helm of the very successful, fee-only firm, Bluestem Financial Advisors. He joins the podcast this week to discuss succession plans, the future of the retainer model, and how to seamlessly manage a firm's transition in ownership.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/66

We routinely receive requests for more shows with established planners who've found success implementing the strategies we champion, especially around defining your niche.

Joe Messinger of Capstone Wealth Partners is the perfect example of an advisor running a firm doing just that. He specializes in helping families create a comprehensive college funding plan to maximize financial aid, minimize taxes, and effectively save for retirement at the same time.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/65

Trace Tisler walked away from a comfortable job in a successful, fee-only RIA to strike out on his own. He's now building his own fee-only firm... with one of our favorite financial planning firm names in the industry (listen to the podcast to find out what it is!).

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/64

Your cohosts address questions from the XYPN community on whether spamming potential clients is a reasonable marketing technique, why selling insurance doesn't vibe with the fee-only structure, when and why advisors should register an RIA, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/63

The path to success requires entrepreneurs to weather many storms, and Andrew's story and his advice for other financial professionals considering launching their own RIAs make for a must-listen-to podcast. He dives into the realities -- both good and bad -- about self-employment and owning your own business.

In addition, you'll learn how Andrew pushed passed the reluctance to narrowly define a target audience and how that's generated opportunities that he would have otherwise missed.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/62

What if taking over a firm through a succession plan was just the beginning, not the end, of the story?

When Hannah Moore entered into a succession plan in her early 20s, she wasn't just buying a financial planning firm; she was stepping into a future she planned to rebuild from the ground up. Today, Hannah owns Guiding Wealth Management, a thriving RIA she reimagined after purchasing the business from a retiring advisor. In this episode of Behind the Advisor, she shares how she navigated the transition from broker-dealer to RIA, revamped the brand to reflect her vision, and made bold decisions, like reducing her client roster from 300 to just 18, without losing revenue. We talk about the power of knowing your value in negotiations, filtering out unhelpful advice, and standing firm in a male-dominated industry. Hannah's story is a masterclass in taking over and taking control. If you're eyeing a succession path or wondering how to reshape an inherited firm to reflect your voice, this conversation is for you.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/61

Garrett launched Be Awesome Not Broke, a financial coaching firm that helps clients identify their goals while establishing a firm financial foundation based on building cash flow and debt management skills.

Garrett's business model is one that financial planners will find intriguing. There's tremendous potential to improve the client pool of those seeking comprehensive financial planning services from efforts like Be Awesome Not Broke.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/60

If you're having a difficult time valuing your time or lining the services you provide up with an appropriate pricing structure, tune into this episode. And make sure you take plenty of notes on this great information that will surely help you build a profitable practice that serves your ideal clients at the highest level.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/59