Ashley Feraude in conversation with James Willson, founder of the Cre8ive, an integrated communication and creative group of companies. James also sits on a number of boards including the City Renewal Authority and National Capital Authority.

James' professional motto is to drive change for good and aim to foresee new opportunities. We explore his professional and person approach, what drives him after more than 20 years in business, how he manages to balance competing projects and why boards are a great way to bring about positive change.

Behind the Bio, a podcast about the people behind the professions.

Brought to you by Supercurious.