Behind the Frame with Rebecca Yale

On this episode of the Behind the Frame podcast, I had the pleasure of interviewing the talented and innovative wedding content creator, Lauren Laudeser of Plan With Laur. As the number one wedding content creator on social media, Lauren has revolutionized the wedding industry by introducing a new category of vendors. Throughout our conversation, Lauren shares insights into her journey, from her background in social media and marketing to her foray into wedding content creation during the pandemic.

We talked about the evolution of wedding imagery and media, discussing how Lauren's unique approach has garnered millions of views and recognition in prestigious publications like the Wall Street Journal, New York Times, The Knot, and Brides. Lauren's ability to educate her audience on the intricacies of the wedding industry in a natural and energetic manner has set her apart as a trailblazer in the field.

As we explored Lauren's business model and the services she offers, she highlighted the importance of understanding cameras, lenses, and visual priorities on a wedding day. She emphasized the significance of collaboration with photographers and videographers to ensure a seamless workflow and cohesive storytelling approach. We walked about the need for standard practices in collaboration and some much needed education for newbie content creators who are ruffling the feathers of many photographers and videographers. If you’re a photographer, videographer, planner, or content creator, this episode is a MUST LISTEN!

Throughout the episode, Lauren reflected on her experiences and shared valuable insights for aspiring wedding content creators. From navigating challenges with photographers to learning from past mistakes, Lauren's journey serves as a testament to the dedication and passion required to succeed in the competitive wedding industry.

Lauren serves as artist in residence at Vow for Girls, an organization we're both very passionate about and brought us together! Check out Vow's work here.

This episode provides a fascinating glimpse into the world of wedding content creation! Join us as we uncover the artistry and innovation behind creating captivating wedding content with Lauren Laudeser of Plan With Laur.

Check out Plan with Laur
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On this episode of Behind the Frame, I had the pleasure of chatting with the incredible wedding planner and designer, Jove Meyer. Jove shared his journey from working at a balloon and flower store in high school to becoming a world renowned wedding planner and designer in New York City.

Jove's story is one of transformation and self-discovery. He talked about how he left behind his conservative upbringing to embrace authenticity and celebrate diversity in his work. Jove's weddings and events have been featured in top publications including Vogue, Harper's Bazaar, The Today Show and more.

We talked about Jove's creative process and how he pushes boundaries in wedding design. He shared anecdotes about designing unique installations, like hanging greenery from the ceiling and creating an all-white wedding in Spain. Jove's passion for creating one-of-a-kind experiences for his clients shines through in every project he undertakes.

Despite his success, Jove opened up about his moments of anxiety and nervousness when presenting his designs to clients. He emphasized the importance of staying true to his artistic vision and always striving to create something new and exciting.

Throughout the episode, Jove's dedication to his craft and his commitment to delivering exceptional experiences for his clients is evident. His journey from self-doubt to creative confidence serves as an inspiration to all aspiring artists and designers. Join us as we explore the world of wedding design through the eyes of the visionary Jove Meyer!

Check out Jove's Website
Follow along with Jove's Instagram
Check out Jove's Podcast Weddings-ish
Check out Jove and Kyle's Proposal
Check out Jove's Counter Proposal on Vogue

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In this episode of the Behind the Frame podcast, I had the pleasure of chatting with the multi-talented Magi Fisher of The Artist's Lawyer. Magi shared her fascinating journey from photographing professional surfers to becoming a luxury wedding photographer and receiving a Juris Doctorate from Rutgers Law and starting the Artists Lawyer along the way.

Magi's story is a unique blend of artistry and legal expertise, showcasing her ability to navigate both worlds with finesse. She shared how her passion for photography led her to document the lives of surfers and engage in philanthropic work, which eventually evolved into a thriving photography business.

One of the key highlights of our conversation was Magi's transition from shooting weddings for lower prices to focusing on luxury events with higher price points, going from dreaming of charging $1500 to charging well over $20,000. She discussed the importance of building a strong brand, setting minimum pricing standards, and the gradual evolution towards shooting luxury weddings.

Magi also delved into the dynamics of managing a team of photographers and the joy she finds in supporting and empowering other women in the industry. She emphasized the significance of providing high-paying jobs with flexible schedules and creating a supportive work environment.

Throughout the episode, Magi shared insights on the intersection of artistry and business, the importance of having strong contracts, and the value of building trust with clients and planners. Her journey serves as an inspiration for creative entrepreneurs looking to carve their path in the industry and find success through dedication, innovation, and a commitment to excellence.

Follow along with Magi's work on Instagram.
Check out Magi's portfolio.
Check out the Artist's Lawyer Contracts.

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On this week's solo episode of the Behind the Frame podcast, I dove into the much requested topic of creating a unique artistic voice and shifting your mindset to truly see yourself as an artist. I share insights and tips on how to develop your voice and stand out in a crowded marketplace.

I discuss the mindset shift required to see yourself as an artist and the importance of understanding what you want your art to look and feel like. I stress the need to express your inner voice, emotions, and perspective through your work rather than copying others.

Throughout the episode, I emphasize the significance of intentionality in every artistic choice you make, from composition and perspective to color, tones, mood, posing, lighting, and narrative. By understanding and mastering these building blocks, you can create images that resonate with your clients and reflect your unique artistic voice.

I share insights on the concept of semiotics, the study of signs and symbols, and how understanding visual language can help you create images that convey meaning and emotion.

If you enjoyed the episode please tune in to my free masterclass on August 13th, where I will dive deeper into my 10-step blueprint to shooting luxury weddings and share more insights on developing your artistic voice.

Sign up for my FREE Masterclass

For those looking for personalized feedback and a comprehensive art and business education, I encouraged them to explore my Weddings 201 program, designed to help artists hone their craft and stand out in the industry.

Check out Weddings 201.

Thank you for tuning in to this episode of Behind the Frame podcast. I hope you find inspiration and valuable insights on connecting with your inner artist and creating work that speaks to your unique voice. Remember, practice makes perfect, and your artistic journey is a continuous evolution towards mastery. Feel free to reach out with any questions or thoughts, and stay tuned for more episodes filled with creativity and inspiration.

Free Masterclass link

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On this episode of the Behind the Frame podcast, I had the pleasure of chatting with wedding planner and business coach, Courtney Wolf of Invision Events and E3. Courtney shares her journey into the world of weddings, her experience expanding her business beyond wedding planning, and her insights on finding work-life balance as a mother and business owner.

We dive into Courtney's decision to raise her minimum pricing from 30K to 50K, the impact of the pandemic on her business, and her approach to taking a six-month maternity leave while still maintaining her business. We also discuss the importance of internal validation and the journey of self-discovery in the creative industry.

Courtney provides extraordinary insight into how she coaches her creative entrepreneur clients to overcome obstacles and reach their goals. If you're curious to learn more about Courtney's inspiring story and valuable insights, be sure to tune in to this episode!

Freebie mentioned in episode: Wedding Investment Levels Guide By Tier (a $198 value) 

E3: www.educateempowerencourage.com

E3 Learning Library: www.educateempowerencouragelibrary.com

Follow Courtney on Instagram: https://www.instagram.com/educateempowerencourage/

Book Mentioned in Episode: How luxury lost its luster

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On this episode of the Behind the Frame podcast, I had the pleasure of changing things up a little bit and having an amazing conversation with two incredible guests, Emily Campbell of GoBella and Clay Dunn, CEO of Vow for Girls. We delved into the world of being a mission-driven business and the impact it can have on both the community and the bottom line as a business owner in the wedding industry.

Emily shared her journey into the world of weddings and how she integrated purpose-driven initiatives into her business and came to start the Engage Foundation. Clay shed light on the important work Vow for Girls is doing to end child marriage and empower girls globally. We discussed the power of giving back, even in small ways, and how it can make a significant impact. Whether it's incorporating philanthropy into client gifts, making a monthly donation, or educating clients and encouraging them to consider a charity registry, every effort counts.

If you're looking for inspiration on how to make a difference through your business or simply want to learn more about the incredible work being done by Emily and Clay, this episode is a must-listen!

Learn more about Vow for Girls here.
Learn more about the Engage Foundation here.
View Emily and GoBella's gorgeous work here.
Follow along with Emily on Instagram here.
Follow along with VOW for Girls here.

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See more of Troy's work on his website here.
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SNL Zillow Skit Mentioned.

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On this episode of the Behind the Frame Podcast, I had the pleasure of interviewing Shannon Leahy, an incredible wedding planner and designer known for her stunning weddings and transformative designs all over the world. Shannon shared insights into her journey in the wedding industry, from starting her company to building her powerhouse team of planners. She discussed the importance of staying inspired, networking, and the evolution of luxury weddings.

Shannon highlighted the transformation of spaces for events, emphasizing the intricate planning and labor involved in creating immersive experiences. She shared anecdotes about the challenges and joys of building unique spaces, showcasing her passion for design and creativity.

The conversation delved into the impact of social media on wedding trends, the significance of networking in the industry, and the role of design in creating memorable wedding experiences. Shannon's dedication to her craft and commitment to excellence shone through as she discussed the intricacies of event planning and design.

Shannon and I went behind the scenes of one of her venue transformation's and talked about the build out of an incredible tent in a field, creating something magical in a completely blank canvas. View Shannon's BTF here.

View more of Shannon's work on her website here.
Follow Shannon on Instagram here.

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On this episode I had the pleasure of chatting with the incredibly talented and creative event branding designer, Courtney Loeb of Cecile's Paper Co. In this episode, Courtney shares her journey from a background in dance to working in luxury hotels, eventually transitioning into event branding for ultra luxury clientele. She discusses how her passion for creativity and attention to detail led her to create unique design stories for luxury events.

Courtney opened up about the challenges she faced in 2023 when her business experienced a slow period, highlighting the importance of community and adaptability in navigating tough times. She emphasized the value of showing up, both in terms of networking and supporting fellow creatives, even during busier periods when you might feel overwhelmed.

We delved into the concept of event branding and the significance of creating a cohesive design narrative that resonates with clients. Courtney shared insights on finding the right vendor partners, balancing personal values with brand representation, and the importance of authenticity in business.

Throughout the conversation, Courtney and I explore the intersection of personal beliefs and professional branding, discussing the impact of social media and the balance between sharing personal views and maintaining an appealing brand image. Courtney's journey and reflections offer valuable lessons on perseverance, adaptability, and staying true to one's creative vision.

As we wrapped up the episode, Courtney shared a heartfelt message to her younger self, emphasizing the importance of embracing both the highs and lows of the entrepreneurial journey and staying grounded in one's inspiration and goals.


View Courtney's BTF here.
Follow along with Courtney's work on Instagram.
View more of Courtney's work on her website.

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In this episode I had the pleasure of interviewing the renowned international event designer, Lindsay Landman. Lindsay has been a market leader in the unique integration of event planning, design, and production since 2001. Throughout the episode, Lindsay shares her journey into the world of weddings and events, highlighting her accidental entry into the industry and the pivotal moments that shaped her career.

The conversation delves into the challenges and successes Lindsay faced while building her business, from starting with a $250 birthday party to becoming one of the most  sought-after planners in the world for high-profile clients. Lindsay discusses the importance of balancing form and function in event design, emphasizing the intersection of aesthetics and logistics in creating memorable experiences for clients.

As the discussion progresses, Lindsay and I explore the concept of imposter syndrome and the pressure to keep up with industry trends and standards. Lindsay candidly shares her approach to maintaining authenticity in her work while navigating the demands of social media and client expectations. We touch on the significance of building a strong team and the evolution of Lindsay's business model to include in-house floral and paper design services.

Throughout the episode, Lindsay reflects on the challenges of showcasing her work in an industry driven by social media and the importance of staying true to her brand identity. We discuss the nuances of client relationships, the impact of referrals, and the balance between marketing to new clients and maintaining a loyal client base. Lindsay's insights offer a unique perspective on the complexities of the luxury wedding industry and the constant evolution of business strategies.

Join us as we uncover the behind-the-scenes realities of event planning, the power of authenticity in a curated world, and the journey of a visionary event designer who continues to redefine the standards of excellence in the luxury marketplace.

Follow along with Lindsay's 365 Things I know About Weddings Series on her Instagram.
Check out Lindsay's Website.
View Lindsay's BTF.

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