I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business.

This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.

I talk through what worked, what surprised me, and what didn’t quite land the way I expected.

From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing.

Highlights:

(01:36) Why I’m sharing the messy middle of business growth

(03:20) How evergreen systems and launches work together

(06:45) What my ad spend and returns actually looked like

(09:30) Why results are less predictable than they used to be

(14:10) The role of follow up and real conversations in sales

(20:45) What I’m focusing on next to scale with more ease

To find out more:

Website

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This podcast is proudly produced by Wavemakers Audio