The Launch Lounge Podcast

How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses

As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies to optimize your campaigns despite the possible rise in ad costs.

Here's a sneak peek of what you'll discover in this episode:

• Election Year Ad Dynamics: Learn why ad costs spike during election years, and how this impacts your campaigns. Discover the analogy of the newsfeed as a piece of land and the bidding wars that drive up prices.

• Navigating CPM Changes: Understand the importance of CPM (cost per 1,000 impressions) and how you can monitor its fluctuations. We'll guide you on maintaining stability in your ad performance despite rising costs.

• Strategic Ad Management: Get practical tips on managing your campaigns during this period. From maintaining your unique link click-through rate to ensuring your landing page conversion rate stays strong, we've got you covered.

• Preparing for Black Friday: Election season is just the beginning! Gear up for the holiday shopping frenzy with strategies to capitalize on Black Friday and beyond.

• Stay Ahead with Stability: Discover why keeping your campaigns stable is crucial, and how simplicity can be your secret weapon during these busy times.

Whether you're a seasoned Facebook and Instagram ads pro or just starting out, this episode is packed with actionable tips to help you navigate the ups and downs of running Facebook and Instagram ads during election years. 

Tune in now to equip yourself with the knowledge and tools to tackle this election season head-on!

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If you have an online courses or coaching business that is already profitable and you’re ready to hire the best ads team to help you scale your business with Facebook and Instagram ads, I want to invite you to apply for one of the openings we have in the agency right now. We’ve opened up two spots for new clients starting on November 1st and we’re actively looking for two coaches or course creators who are ready to open the floodgates of traffic on their profitable funnels so that they can scale to 7 figures faster. 

Go to thelaunchlounge.com/agency right now to apply.

Discover how to find balance, and focus on the work that brings you joy!

In today’s episode, I dive deep into the mindset shifts and practical strategies that have helped me embrace the "work less, earn more" philosophy. I reflect on my personal journey from quitting my job in 2018, building my agency, and learning how to create more time for what truly matters without sacrificing income.

I’ll share two key mindset shifts that transformed how I work, the challenges of screen addiction, and how I’ve learned to prioritize my mental health as an entrepreneur with ADHD. You'll also hear some practical advice on how to start delegating sooner, build your business, and pay yourself first.

We discuss:

• The key mindset shifts and some practical shifts you can make today to start “working less and earning more”.

• Why sitting behind a computer makes you crave more screen time and what you can do to heal your focus particularly if you have ADHD.

• How to stop resisting the idea that work makes you happy and embrace the joy you get from building your business? 

• Why you should work more first, then delegate.

• Why paying yourself first is the most important first step to working less and earning more.

After listening to this episode you’ll feel empowered to take control of your income and your time, and have a clear plan for how you can make your own version of “work less, earn more” your reality sooner.

Discover what’s possible when you join Digital Course Academy + The Launch Lounge Bonus Experience.

In today’s episode, I share some of my favourite DCA+TLL success stories with you. 

I hope that when you listen to these stories, you’ll feel motivated and inspired, and see the possibility that these and so many other women have discovered too. 

Whether you’re over 55 or under 25, or if you’re a single mum or you have 6 kids…

Whether you have a funny accent like me or you live in a different country like me…

There is already someone like you who just followed the steps Amy teaches in Digital Course Academy and amplified what they learned with the content from The Launch Lounge Bonus Experience. 

You can now join Digital Course Academy and get The Launch Lounge Bonus Experience for free when you join DCA for just $147 with the 16- pay plan.

Go to www.thelaunchlounge.com/dca to join Digital Course Academy and get The Launch Lounge Bonus Experience for free.

In this episode, we dive into Amy Porterfield’s popular Digital Course Academy (DCA) and explore whether it’s the right fit for you. 

Whether you’re a complete beginner or an established business owner looking to add a digital course to your offerings, DCA offers two distinct tracks tailored to meet your needs. 

We’ll break down what each track includes, the marketing and tech support you get, the community aspect, and the incredible bonuses Amy has lined up for this year’s cohort.

We’ll also discuss the pros and cons of each track, share my personal experience as a DCA member since 2015, and walk you through the bonus opportunities available to help you maximize your experience. 

Tune in to discover if DCA is the program you’ve been waiting for to turn your knowledge into a revenue-generating digital course.

Ready to see if DCA is the program to help you build, launch, and grow your digital course? Head to www.thelaunchlounge.com/dca to learn more and take the first step toward creating a course that can generate revenue for years to come.

Enroll now 👉👉👉www.thelaunchlounge.com/dca

Discover 10 powerful lessons I  learned from Amy Porterfield that transformed my approach to creating and launching profitable online courses. Learn tips on list building, simplifying course creation, overcoming tech challenges, and more. Perfect for aspiring course creators!

In this episode, you’ll hear me share 10 valuable lessons I learned from the queen of digital course creation, Amy Porterfield. Whether you’ve taken Amy’s Digital Course Academy or are new to the world of online courses, these lessons will inspire you to take action and start creating and launching your own online course before Christmas.

I also want to invite you to join Amy’s upcoming free live masterclass, “5 No-Fuss Steps to Creating a Profitable Digital Course from Scratch,” where you’ll learn the key steps to a stress-free course launch. 

You can sign up for Amy’s Masterclass from now until Septemeber the 20th at www.thelaunchlounge.com/amy Tune in to hear these impactful lessons and get motivated to turn your course dreams into reality.

Discover How Coaches Can Double Their Income and Work Less with Online Courses: A Proven Strategy for Scaling Your Coaching Business.

Are you a coach who’s constantly repeating the same information to your clients in one-on-one sessions?

In today’s episode, we’re diving deep into how you can double your income and reclaim more of your time by turning your coaching expertise into a scalable online course.

By recording the foundational lessons you teach over and over again, you can create a second revenue stream and work with more advanced clients—while reducing your need for time-consuming one-on-one sessions.

When you listen to today’s episode you’ll discover:

• The benefits of converting your knowledge into an online course

• How to save time by teaching your clients at scale

• How a course can pre-qualify your clients, making one-on-one sessions more impactful

• How to overcome the top objections coaches face when considering creating a course

Plus, I’ll share real-life case studies of coaches who have transformed their business by adding an online course, and I’ll explain how you can do the same!

Tune in and start creating your profitable course that will give you back your time!

Salome

In this episode, I debunk the myth that webinars no longer work and reveal why they’re still one of the most profitable strategies for online businesses.

Despite the growing belief that webinars are no longer effective, the reality is quite the opposite. Webinars remain a powerful tool for connecting with your audience, delivering value, and converting leads—if they’re done strategically.

It’s not the format that’s outdated, but the execution. 

When done right, webinars continue to be one of the most profitable and impactful ways to grow your business in 2024.

When you listen to today’s episode you’ll discover:

• Debunk the myth that webinars no longer work and discover why they’re still a profitable tool in 2024.

• Learn how to align your offer with your audience’s needs for higher conversions.

• Understand how to use strategic copywriting that speaks directly to your ideal customer’s desires.

• Find out where to place webinars in your funnel to ensure your audience is warm and ready to buy.

• Gain actionable insights to increase engagement and attendance rates for your webinars.

• Discover the common webinar mistakes and how to avoid them for maximum ROI.

Here’s to you and your profitable webinar!

Salome

Discover how to remove the overwhelm and take your first steps to course creation.

In this episode, you’ll discover how to fast-track your digital course success. 

I share parts of my journey as an entrepreneur and highlight the opportunity to make a big impact and profit from selling digital courses. 

You’ll hear about the many benefits of creating digital courses, such as serving a wider audience, scaling your income, and mitigating risk in your business.. 

We’ll also address common reasons for not starting or feeling overwhelmed, including being too busy, not knowing where to start, and needing accountability. 

If you’re ready to take the first step and kickstart your digital courses business, join Amy Porterfield's Course Confident Bootcamp. When you join the Course Confident Bootcamp with Amy you’ll take the first 4 steps to creating and selling a profitable digital course. 

You can join Amy’s Course Confident Bootcamp now for just $47 by going to www.thelaunchlounge.com/bootcamp24

See you in Bootcamp!

Salome

In This Episode: In today’s episode, we dive into the evolving landscape of audience targeting in Facebook and Instagram ads. Over the past 6-7 years, we've seen dramatic shifts in how we can target audiences, and these changes are significantly impacting how advertisers approach their campaigns.

Here’s what you’ll learn:

• The Golden Days of Audience Targeting:

• A few years ago, Facebook and Instagram ads offered incredible precision. Advertisers could create retargeting audiences as small as a few hundred people and deliver highly specific messages, such as reminding users to complete a webinar registration. This level of precision gave Facebook and Instagram a competitive edge that other platforms couldn’t match.

• The Impact of iOS Privacy Changes:

• The introduction of iOS privacy protections in 2021 dealt a significant blow to this precision. Pixels, which were once the eyes and ears of ad campaigns, could no longer track user activity effectively. This blindfolded the algorithms, hampering their ability to optimize campaigns and skewing the data reported to advertisers.

• The Rise of Broader Audience Targeting:

• Meta’s shift toward Advantage+ targeting is pushing advertisers to use much broader audiences. While this can increase exposure, it also reduces control over who exactly sees your ads, making it challenging to ensure ads reach the most relevant users.

• The Shift in Strategy:

• With the new automated targeting, traditional funnel strategies (Top of Funnel, Middle of Funnel, Bottom of Funnel) are being disrupted. Advertisers are now forced to rethink their approach, relying more on email marketing for tasks that ads used to handle effectively.

• Challenges with Advantage+ Targeting:

• Meta’s push toward Advantage+ targeting is not without its issues. Many advertisers have found that despite opting out, Meta still switches to Advantage+ without notice, broadening the audience beyond their intended scope. This can lead to ads being shown to irrelevant demographics, which is problematic for targeting specific audiences.

• How to Take Back Control:

• There are ways to regain some control over your audience targeting, such as setting up Account Controls in Advertising Settings. This helps keep your ads within the right countries and ensures the appropriate age range is targeted. However, gender targeting remains a challenge under Advantage+.

• The Silver Lining - TikTok’s Influence:

• TikTok’s For You Page (FYP) has shifted user expectations, making them more open to seeing content from creators they’re not following. This trend has opened up new real estate on Facebook and Instagram, allowing for cheaper ad impressions in the newsfeeds of cold audiences.

• Practical Steps to Optimize Your Ad Campaigns:

• Set up Account Controls to ensure your ads reach the right people.

• Test Advantage+ audiences against cold audiences to compare cost and lead quality.

• Be vigilant with your ad setups to ensure Meta hasn’t automatically switched to Advantage+ without your knowledge.

• Capitalize on the low costs of Top of Funnel campaigns to build your email list and supercharge your upcoming launches.

Final Takeaways:

• Privacy changes have made audience targeting more challenging, but AI-driven broader targeting can open new opportunities.

• It’s crucial to adapt your strategy, focusing more on Top of Funnel campaigns while taking advantage of Meta’s new tools.

• Now is the best time to start building your email list with cost-effective ads and setting yourself up for a successful launch.

For more detailed steps on setting up your audience controls, visit thelaunchlounge.com/advantage_audience.

Listen Now and Get Ahead of the Changes!

Find out if Jeff Walker’s Product Launch Formula is really as good as they say.

In today’s episode, I share the best parts of Jeff Walker’s Product Launch Formula and some of the drawbacks. 

I also talk about two types of live launchers that PLF is right for and who it is not right for. When you listen, you’ll discover if Product Launch Formula is right for you. 

When you sign up for Jeff Walker's Product Launch Formula, you'll get the entire course, Jeff's bonuses, and 2 x 30-minute free coaching sessions with me. Don't miss out. Use www.thelaunchlounge.com/plf to sign up before 10 pm Eastern time on the 29th of August.