The Launch Lounge Podcast

Ready to turn your online course into a consistent revenue stream without burning out on 1:1 coaching? 🚀

That pivotal moment between staying in your comfort zone of coaching or scaling with courses feels exactly like Neo's choice in The Matrix. But here's the truth: if you don't have automated leads flowing into your coaching business right now, creating a course might be the worst move you could make.

In this value-packed episode, discover:

• Why having "too many leads" is actually your golden ticket to scaling

• How to leverage your coaching waitlist as powerful social proof

• The exact moment you know you're ready for course creation

• A strategic approach to building a bridge between 1:1 work and courses

Ready to make your transition from coaching to courses? Download my First $10K Course Launch Guide at thelaunchlounge.com/10K 💫

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Salome

Get full show notes here.

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Ready to break free from the social media hamster wheel? 🎯

Here's the truth nobody talks about: Your Instagram following doesn't actually determine your course sales. (Shocking, right?) In this episode, discover why some course creators crush their launches while others keep posting with zero results – and how to find the perfect balance between social media and email marketing.

You'll learn:

• Why social media success might be setting you up for burnout

• The magic number your email list needs to hit before launching

• How to create consistent income without being glued to Instagram

• A simple framework for balancing organic and paid growth Plus: Find out the real conversion rates you should expect from your list!

Visit thelaunchlounge.com/talk to share your biggest list-building challenges.

🎯 "Social media should be like the trailer for your movie, not the whole feature film - the real blockbuster is your email list."

Get full show notes here. 

Follow The Launch Lounge on Instagram.

Ready to stop throwing money at Facebook ads hoping something sticks? 🎯

Here's the truth nobody talks about: Facebook ads don't actually make you money. (Shocking, right?) In this episode, discover the three essential pillars that transform your expertise into consistent course sales – and why ads are just one piece of the puzzle.

You'll learn:

• The real secret behind profitable Facebook ads

• Why most course creators fail with ads (and how to avoid it)

• The exact metrics that show if your funnel is working

• A step-by-step blueprint for scaling without wasting money

Plus: Get the minimum email list size you need before running your first ads!

Visit thelaunchlounge.com/intensive to apply for our 30-day intensive program. Only 2 spots available this December!

🎯 "Facebook ads don't make you money. What Facebook and Instagram ads actually do is pay for attention."

Get full show notes here. 

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Discover the Truth About Live Launches Nobody's Talking About 🤫

Ever get those panicky "why isn't this working" feelings during your launches? Yeah, me too. In this episode, I'm spilling the tea on why the live launch model might be working against you - and exactly how to fix it.

🔥 In This Episode:

• Why your launches feel like a rollercoaster (and how to stop the madness)

• The secret "Energy-Money Matrix" successful course creators use

• How to know when to reinvest your launch money

• The only numbers you actually need to track

• The mindset shift that changes everything

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive

Get full show notes here.

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Meta's new AI tools are about to change how your ads perform forever. 🤖

But here's the thing - most course creators are missing the crucial settings they need to change RIGHT NOW to make these AI updates work in their favor.

In this eye-opening episode, you'll discover:

• What Meta's Advantage Plus AI suite actually means for your ads

• The sneaky way AI is already changing your ad targeting

• Which controls you need to keep (and which to let go)

• How to protect your ad spend while leveraging AI

• The exact settings to change before running your next ad

Plus, I'm sharing my step-by-step process to optimize your account for these changes (including the settings Meta doesn't want you to touch 🤫).

Want the complete guide? Head to thelaunchlounge.com/advantage_audience to get your exact steps.

👉 Ready to take your next step? Over 30 days, my team and I will dive deep into your business data, create your customized launch strategy, and give you a clear roadmap to scale – without the hefty ongoing agency fees. Apply to work with us in The Launch Lounge 30 Day Intensive now. We’ll only fill 2 spots this December. To apply go to thelaunchlounge.com/intensive

Get full show notes here. 

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Ever get those "Evergreen is the answer to all your problems!" ads in your feed? Yeah, me too. 🙄

In this episode, we're diving into the burning question: Should you live launch or go evergreen to hit $100K faster?

Spoiler alert: The answer might surprise you (or not 😉).

Here's what we're dishing about:

• Why evergreen funnels aren't the magical unicorns everyone claims

• The real reason your launches might be flopping (hint: it's not your ads)

• When you're actually ready to automate (and when you definitely aren't)

• The exact numbers you need to track for success

• Plus, I'm spilling the tea on my own evergreen failures 🫖

Whether you're a live launch lover or dreaming of passive income paradise, this episode is packed with insider info you won't want to miss!

So grab your coffee (or wine, no judgment!), get comfy, and let's chat about why rushing to evergreen might be sabotaging your success.

P.S. Get a clear plan for your next launch so you can scale sooner and create complete financial independence faster.  www.thelaunchlounge.com/intensive 🚀

Get full show notes here. 

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Ever catch yourself thinking "If I just buy this ONE more tool, I'll finally start making money"? Yeah, me too. 🙄 But here's the truth bomb - none of that fancy stuff is getting you closer to actual dollar bills in your bank account!

In this episode, you'll discover what REALLY moves the needle in your business (spoiler alert: it's your email list!) and why Facebook and Instagram ads are still your bestie when it comes to growing that list - even if you've only got $5 to spend each day!

🔥 In This Episode:

• Find out why I'm telling you to ditch that expensive software (yes, really!)

• Transform $5 a day into your own little marketing machine

• Discover why Mark Zuckerberg actually LOVES your engagement (and how to use that!)

• Master my super simple "two lead magnets" trick

• Get the scoop on scaling from $5 to $100 per day (without losing your cool!)

Ready to scale your business with ads? We've got two spots opening up in our agency this month! Head over to www.thelaunchlounge.com/agency and let's make your ads absolutely BOOM! 🚀

Get full show notes here. 

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Ever get those well-meaning but frustrating thoughts that you need a perfect website before you can start running Facebook ads? 🤦‍♀️ Time to bust that myth!

In this episode:

• Why Meta's lead form ads might be your secret weapon

• How to start building your list for just $5/day

• The truth about which leads actually convert to sales

• A simple strategy to boost your social media engagement

• The exact formula for turning free lead magnets into instant cash flow

Ready to open the floodgates of traffic to your profitable funnels? We have two agency spots opening November 1st! Apply at www.thelaunchlounge.com/agency

Discover How to Find Profitable Course Ideas Your Audience Actually Wants (Using Meta's Free Market Research Tool)

Ever find yourself playing the "will this actually sell?" guessing game with your course ideas? 🤔 Or maybe you're sitting on a goldmine of knowledge but aren't quite sure how to package it into an offer people will actually throw their credit cards at?

Here's what we're dishing about:

• Discover the free (yes, FREE!) tool that's basically like having X-ray vision into your competitors' successful offers

• Learn why some "genius" course ideas might totally flop on social media (and what to create instead, because nobody needs that kind of heartbreak!)

• Peek behind the curtain as I walk you through how I helped one of our CEO students pivot her offer

• Master the art of making your offer uniquely YOU (without reinventing the wheel)

🎉 EXCITING NEWS: We're on the hunt for two lucky coaches or course creators to join our ad-venture starting November 1st! Ready to flood your funnels with traffic and zoom to 7 figures faster than you can say "Meta who?" Head to www.thelaunchlounge.com/agency and apply NOW!

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Chapters: 

00:00 - Welcome and the rabbit hole warning 

03:15 - Your new favorite market research bestie 

07:30 - Stalking your competition (legally!) in the Meta Ads Library 

12:45 - Real talk: When your brilliant idea needs a pivot 

18:20 - Making it yours (because nobody likes a copycat) 

Resources: Find the full show notes on our site.

Ever wondered if AI could help make your ads more awesome without losing that special "you" factor? In this episode, I went down the most fascinating AI rabbit hole (seriously, I spent an entire day playing with these tools!) to bring you the real scoop on what AI can (and definitely can't) do for your ads.

Spoiler alert: I discovered some pretty cool competitor research hacks and had a hilarious encounter with an AI that created a floating laptop (you've got to see these images in the show notes 😂). Plus, I'm sharing exactly which prompts work best for getting AI to help with your ad copy!

🔥 In This Episode:

• Discover my secret Chrome extension for competitor research

• Learn which AI tools are worth your time (and which ones... not so much)

• Get the exact prompts I use to make AI work for me

• Find out how to make AI-generated content actually sound like YOU

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⏱️ Episode Timestamps: 

00:03 - Welcome & what you'll learn 

02:15 - What AI can't do (keeping it real!) 

04:30 - Competitor research secrets using AI 

12:45 - The floating laptop incident (my adventure with AI image creation) 

20:33 - Getting AI to write converting ad copy 

25:40 - Special invitation for course creators & coaches

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P.S. If you want to see the hilarious AI-generated images (including that mysteriously floating laptop), check out the full show notes at www.thelaunchlounge.com/215

P.P.S. Looking to scale to 7 figures faster? I've got two spots opening up in my agency this November! Head to www.thelaunchlounge.com/agency to apply 😊