Want the truth about making money as an author in the online course world? It's not what you think! 🚀

Thinking of writing a book to grow your online course business? Before you block off three months to write your masterpiece, listen to this episode. I'm breaking down the real ways course creators profit (or don't) from publishing books. Spoiler alert: your book isn't the end product—it's the beginning of a strategic customer journey that leads to your premium offers.

🔥 In This Episode:

• Discover why most business authors don't get rich from royalties alone

• Learn how your book can function as "a lead magnet your dream client can curl into bed with"

• Master the three-pillar approach to turning readers into high-paying clients

• Transform your expertise into a 24/7 audience-building machine

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚 

Salome

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Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀

Even the most profitable course creators have launches that flop (I share my own $30K faceplant). But the secret to building a Freedom Empire isn't avoiding failure - it's knowing exactly how to analyze what went wrong and create your comeback strategy.

In this episode, I break down the three critical pillars every launch needs to succeed: audience temperature, offer irresistibility, and launch mechanism alignment. Plus, you'll get my field-tested 5-step rescue plan that turns disappointing results into your next breakthrough.

🔥 In This Episode:

• Discover which of the three launch pillars might be your weak link

• Learn why most course creators focus on the wrong metrics after a launch bombs

• Master my 5-step rescue framework to bounce back stronger

• Find out how to extract gold from your non-buyers (without feeling awkward)

• Understand why launch fitness is built through repetition, not perfection

Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at thelaunchlounge.com/getmyadup 💫

💚 💚 💚 

Salome

Get full show notes here

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Ready to triple your webinar sales without spending more on ads or working harder? 🚀

Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on content, but the real magic happens in optimizing critical conversion points throughout your webinar funnel.

I'm sharing exactly how to craft irresistible offers, create high-converting webinar titles, boost attendance rates with strategic email sequences, and master that awkward transition from teaching to selling that trips up most presenters.

🔥 In This Episode:

• Craft webinar titles that address pain points, desires AND objections in one powerful statement

• Create email sequences that boost attendance to 25% or higher

• Master the pitch transition with a simple framework that eliminates awkwardness

• Implement post-webinar strategies that match or exceed your live sales

• Track the critical metrics that reveal exactly where to optimize

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀

The difference between consistently profitable course creators and those working 70-hour weeks with little to show for it isn't about list size or ad budgets. It's about having a proven marketing system that pieces everything together for YOUR audience.

Most course creators are drowning in tactical overload while missing the cohesive framework that transforms scattered marketing efforts into predictable profits. When you understand the 5-part blueprint successful course creators use, you'll finally cut through the noise and create the freedom-based business you've been working so hard to build.

🔥 In This Episode:

• Discover the 5 key reasons most course creators remain stuck in launch limbo

• Learn the exact framework successful creators use to scale to multi-6 figures

• Transform your audience relationship so they come to your webinars ready to buy

• Create a balanced marketing strategy that delivers consistent monthly profits

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Are you unknowingly setting your online course business up for the $2 million plateau? 🚀

If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard. 

The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels.

🔥 In This Episode:

• Discover why successful course businesses hit a wall at $2 million

• Learn why conversion rates drop when shifting from warm to cold traffic

• Understand the S-curve of business growth (and how to prepare for it)

• Build a sustainable growth strategy that doesn't rely on ads as a magic bullet

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram

Ready to double your course launch revenue with a few simple tweaks? 🚀

Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another.

These aren't complex tech nightmares – they're practical, easy-to-implement tweaks that transform "okay" launches into record-breaking ones.

🔥 In This Episode:

• Master the art of split testing email subject lines for 2x open rates

• Discover which sales page headlines convert 4x better than others

• Learn how to test webinar titles that speak directly to your ideal client

• Implement a no-tech-headache approach to tracking what works

• See why button text and bonus offers can make or break your sales

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress!

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀

Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launch or ready to scale beyond 6-figures, you'll discover the strategic hiring timeline that maximizes profits while protecting your sanity.

🔥 In This Episode:

• Master the 4 distinct phases of team building every profitable course business follows

• Learn which specific role to hire FIRST (it's not what most gurus suggest!)

• Discover how to leverage contractor help strategically - even on a tiny budget

• Identify the exact revenue trigger points that signal when to level up your support

• Stop wasting money on premature hires that drain your business instead of growing it

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at thelaunchlounge.com/agency and let us help you scale without the stress! 💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀

Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation.

Most course creators jump too early into evergreen, wasting thousands on ads targeting cold traffic that simply won't convert. I break down the critical difference between warm and cold audience behavior, the minimum webinar show-up rates you need, and the precise return-on-ad-spend formula that means you're ready to scale.

🔥 In This Episode:

• Master the specific metrics that indicate evergreen readiness

• Discover how to properly track cold vs. warm traffic conversions

• Learn the minimum profitable return on ad spend you need

• Implement a strategic approach to testing before going evergreen

Ready to transform your proven live launch into a scalable evergreen system? Apply for our VIP client spots at thelaunchlounge.com/agency and let's build your freedom empire together!

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀

Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable Launch Lounge membership after years of success and hundreds of happy students. This wasn't failure—it was evolution. If you've ever felt that nagging sense that a part of your business has outgrown its container, this episode is your permission slip to reimagine what's possible.

🔥 In This Episode:

• Recognize when your successful offer is actually blocking your next level of growth

• Discover the powerful question that brings clarity when you're stuck in indecision

• Learn how to build a business model that still excites you five years from now

• Understand the difference between disappointing others and honoring your vision

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress! 💫

💚 💚 💚 

 Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Ready to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀

Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down my three-part framework that shows why audience temperature trumps size, how to craft irresistible offers even without fancy marketing skills, and which funnel structures work perfectly with different price points.

🔥 In This Episode:

• Discover why email quality matters more than quantity for course creators

• Learn to transform course features into benefits that make prospects eager to buy

• Match your funnel structure to your price point for maximum conversions

• Start implementing weekly email strategies that prime your subscribers for sales

Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at thelaunchlounge.com/agency and let us help you scale without the stress!💫

💚 💚 💚 

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.