Have you been pitching to guest on podcasts but only getting crickets in return?

After 7 years of hosting two podcasts and receiving hundreds of pitches, I've seen exactly why some guests get an instant yes… and why others get an instant delete. And it's rarely the reason people think.

In this episode, I'm sharing the real reasons pitches get ignored - the behind-the-scenes truths most hosts never actually say out loud - and the small shifts that make a huge difference.

Before we dive into that, I'm also talking about two visibility moments from the past couple of weeks that pushed me right out of my comfort zone: • the vulnerable Instagram post I nearly didn't share • and my first paid keynote to a room of senior leaders … and what both reminded me about showing up even when it feels a bit scary.

In this episode, you'll learn: - what hosts are actually looking for (it's not what you think) - the sneaky red flags that make a pitch an automatic no - how to make your pitch stand out before you've even written a word - the simple way to get invited back again and again

If you want to start landing podcast guest spots - and doing it in a way that feels generous and human - this episode will show you how. Listen now and discover what really makes a podcast host say "yes".

Connect with Vicki:

• Follow me on Instagram: @iamvickiknights
• Grab my free visibility guide: https://vickiknights.co.uk/visibility
• Website: https://vickiknights.co.uk

Ready to work together?

• Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services
• Join the waitlist for my UK Visibility Retreat in September 2026: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk
• Get my self-paced course to get deep clarity on your brand - UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)
• Grab my Confidence Toolkit including 6 mindset audios for just £15 - https://vickiknights.co.uk/toolkit

What does it really mean to be seen? And why, even in 2025, does visibility still come with such a cost for so many women?

In this episode, I'm joined by Antonia Taylor, a PR and communications strategist who helps businesses amplify women's voices and build cultures where female leadership can thrive. She's also the author of the powerful white paper Being Seen: Women, Leadership and Visibility at Work, which was released just last month.

In this episode, we talk about:

• The paradox of visibility - how women are often overlooked when they stay quiet, yet criticised when they step into the spotlight.

• Why playing small can be just as harmful to us as pushing too hard.

• Why some people don't resonate with the term 'personal branding' and what they prefer instead

• How to make visibility sustainable, with Antonia's practical tips from her contributors for building it into your everyday routine.

• Why visibility is activism - how one woman showing up makes it safer for others to do the same.

• How to "loop it through your heart" so your visibility feels authentic, not performative. This is one of those conversations that stays with you long after you've listened - thoughtful, honest, and full of wisdom about showing up as your real self.

Connect with Antonia:

Download the Being Seen white paper: https://www.antoniataylorpr.com/being-seen/ Follow Antonia on Instagram: @antoniataylorpr

Connect with Vicki:

Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

Ready to work together?

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services Join the waitlist for my UK Visibility Retreat in September 2026: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off) Get the Confidence Toolkit - powerful mindset audios to help you show up with confidence https://vickiknights.co.uk/toolkit

In this episode, I'm sharing a really honest look behind the scenes of my recent SEEN mastermind launch - the moments that went well, the bits that felt uncomfortable, and everything I learned along the way.

You'll hear the messy middle that often gets left out of the glossy "sold-out" posts - the quiet weeks, the mindset wobbles, and the realisations that came from trusting the process and staying aligned to my values.

I also talk about: - The mindset challenge of 'selling through the silence' - The two things I did that sold the final places - Why integrity and alignment will always come before fast results - How I plan to evolve SEEN for its next round

If you've ever launched something and found yourself doubting everything halfway through, I think you'll find this episode both reassuring and motivating.

Listen in to hear the full debrief - what worked, what didn't, and the lessons I'll be taking into my next launch.

Join the waitlist to hear about my next round of SEEN - https://vickiknights.co.uk/mastermind Grab my confidence toolkit – a collection of mindset audios to support you in those wobbly moments: https://vickiknights.co.uk/toolkit

Connect with Vicki:

• Follow me on Instagram: @iamvickiknights
• Grab my free visibility guide: https://vickiknights.co.uk/visibility
• Website: https://vickiknights.co.uk

Ready to work together?

• Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services
• Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic Use code SHOWINGUP to get 10% off.
• Join the waitlist for my UK Visibility Retreat in September 2026: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk

Do you ever feel like the fear of judgement is holding you back from showing up?

In this episode, I'm joined by my lovely client Lucy Johnson, founder of Lovebrook & Green, the world's first ethical luxury digital department store.

With a background in environmental and political journalism for the BBC and ITN, Lucy is also a qualified psychotherapist with years of experience working with eco-therapy and green coaching to help people rebalance their lives with nature. Throughout all of these chapters of her career, Lucy has found visibility to be a challenge, but she's found powerful ways to move through fear and show up with courage.

In our conversation we talk about:

• The moment a butterfly vision helped Lucy reframe her fear of being visible
• The surprising practice that transformed how she feels about speaking in public
• Why anchoring into your purpose can make fear of judgement disappear
• How the process of a branding shoot can give you clarity you didn't expect

This is an inspiring, heart-warming conversation that will make you feel more courageous about speaking up about what you believe in. Find out more about my SEEN mastermind here: https://vickiknights.co.uk/mastermind Applications close 30th September. Connect with Lucy

Website: www.lovebrookandgreen.com Here is a welcome code to get 15% off from the store until end of September 2025: LOVEBROOKWELCOME15 Follow Lucy on Instagram: @lovebrookandgreen

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights

- Grab my free visibility guide: https://vickiknights.co.uk/visibility

- Website: https://vickiknights.co.uk

Ready to work together?

- Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services

- Join the waitlist for my 2026 Visibility Retreat ; https://vickiknights.co.uk/business-retreat-entrepreneurs-uk

- Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

- Grab The Confidence Toolkit to help you with those wobbly moments for just £15 https://vickiknights.co.uk/toolkit

You're posting, you're showing up, you're visible… but the clients still aren't coming. Sound familiar?

Being seen isn't the same as being chosen. In this solo episode, I'm sharing why visibility alone won't bring in clients - and the shifts you need to make so that your content doesn't just get you likes, but actually leads to bookings.

I talk about: - The difference between being visible and becoming the obvious choice - Why positioning yourself clearly matters more than posting more - The biggest mistake I made with my last podcast (and what I do differently now) - A practical exercise you can do right now to see if you're actually selling in your content

If you've been putting in the effort but not seeing the results, this episode will help you bridge the gap between just showing up… and selling your services.

This is exactly what I help you with in my SEEN mastermind. Applications are now open and we kick up early October. Find out more here: https://vickiknights.co.uk/visibility-mastermind

Connect with Vicki:

• Follow me on Instagram: @iamvickiknights
• Grab my free visibility guide: https://vickiknights.co.uk/visibility
• Website: https://vickiknights.co.uk

Ready to work together?

• Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services
• Join the waitlist for my UK Visibility Retreat in September 2026: https://vickiknights.co.uk/retreat-waitlist
• Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)
• Get my Confidence Toolkit for just £15 https://vickiknights.co.uk/TOOLKIT

Have you fallen out of the rhythm of showing up online?

Maybe you've taken a summer break, or you've just hit a bit of a wall - and now it all feels harder than it should.

If you're feeling stuck, unmotivated, or unsure how to get visible again, this episode is for you.

I share the 3 main reasons you might have lost your visibility mojo (that have nothing to do with laziness!) and 6 gentle, practical ways to reignite your spark and start showing up again in a way that feels aligned, energising, and true to you.

In this episode, I talk about:

- Why losing your visibility mojo is totally normal

- How to know if your visibility strategy needs to evolve with your business

- Why you might be feeling drained (and how to show up without pushing)

- What to do if fear and self-doubt are creeping back in

- The 6 ways I recommend easing back in

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Ready to reignite your visibility with support?

If you find yourself nodding along to this episode and you'd love support to rebuild your confidence, refine your message and grow your presence - I'd love to invite you into the next round of my SEEN mastermind.

We kick off this autumn, and it's designed to help you show up consistently and sustainably - with a personal brand that's grounded in who you really are.

👉 Learn more and apply here: vickiknights.co.uk/visibility-mastermind

🔗 Links and resources:

· Listen to: Episode 36 – How visible do you really need to be

· My course Uncover Your Magic: vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

Connect with Vicki:

• Follow me on Instagram: @iamvickiknights
• Grab my free visibility guide: https://vickiknights.co.uk/visibility
• Website: https://vickiknights.co.uk

Ready to work together?

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for my UK Visibility Retreat in September 2026: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk

This is a very special episode as I'm joined by my 17-year-old son, Harrison, for an open and honest chat about what it's like having a mum who runs her own business and shows up online.

My boys were the reason I started my business - I wanted to work flexibly, do something I loved, and be around as much as possible while they were growing up. Now that they're teenagers, I'm always aware of how my visibility might feel from their perspective - especially when their friends stumble across my Instagram or podcast!

So I asked Harrison to come on the show and share how he really feels. What does he think about my talking-to-camera videos? How does he feel about the photos I shared of him when he was younger?

In this episode, we chat about:

- Whether he thinks me showing up online is inspiring or just a bit cringe - What Harrison has learned from growing up around self-employment

- The benefits (and trade-offs) of working for yourself as a parent -- Whether he'd ever want to show up online himself one day - His advice to other parents who need to be visible in their businesses while raising teenagers

It's a thoughtful and honest conversation and I hope it gives you a fresh perspective on showing up, especially if you're navigating business alongside family life. Early applications for my mastermind, SEEN, are now open! Find out more here: https://vickiknights.co.uk/mastermind

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights

- Grab my free visibility guide: https://vickiknights.co.uk/visibility

- Website: https://vickiknights.co.uk

Ready to work together?

-Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services

- Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off) - Grab The Confidence Toolkit for just £15 – https://vickiknights.co.uk/toolkit

You've probably heard them all before… the "must-do" rules for getting visible. Post every day. Be on every platform. Share something controversial. And if you're not doing all of that you can be made to feel like you're doing it all wrong. Well. I'm here to tell you that you're not!

In this episode, I share the five visibility rules I intentionally break and why letting go of them has made building my personal brand feel so much more enjoyable. And how I've still managed to run a thriving booked-out business for 17 years without following these 'rules'.

I share: - Why "consistent" doesn't have to mean "constant" - The difference between faking it and using an alter ego - How chasing every trend can actually hurt your visibility' - Why you don't need to be an "expert" to start showing up - Whether you need to be polarising in order to get engagement

If you've ever felt like you're doing it all wrong when it comes to showing up online, I hope this episode gives you permission to do it your way - and find a visibility rhythm that works for you.

Resources & Links Mentioned: - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Grab The Confidence Toolkit for just £15: https://vickiknights.co.uk/toolkit

· Episode 19 – Think You're Not 'Expert' Enough to Share your Insights Online?

· Episode 23 – How to Feel More Confident in Front of the Camera

· Episode 27 – Are you Truly Showing Up Authentically in Your Business?

· Episode 36 – How Visible Do You Really Need to Be in Your Business?

Connect with Vicki:

- Follow me on Instagram: @iamvickiknights - Grab my free visibility guide: https://vickiknights.co.uk/visibility - Website: https://vickiknights.co.uk

Ready to work together?

- Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for my Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

What happens when your whole life changes in a single moment?

I'm joined by the amazing Charlie Flounders - an award-nominated visual storyteller, workshop leader and speaker who shares her journey of turning personal adversity into purpose. In the summer of 2024, Charlie's path took a sudden and life-altering turn after a traumatic accident whilst filming aboard an industrial ship. Rather than let that moment define her, Charlie made a deliberate choice to transform it into something positive.

In this powerful conversation, Charlie opens up about what it's been like to relearn the basics of daily life, live with a physical difference and find the courage to show up in a whole new way.

We talk about grief, resilience, identity, visibility and purpose - and what it really means to keep going when life takes an unexpected turn.

Charlie is such a sparkly, courageous woman and her story will move and inspire you.

Here's what we cover in this episode: - What courage really looks like - Rebuilding confidence and independence after trauma - Why we need to stop being so mean to ourselves about how we look

- Turning pain into purpose and post-traumatic growth - The power of sharing your story - and what it can open up

A gentle note: This episode includes sensitive discussion of medical trauma. Please take care while listening.

Connect with Charlie:

Website: https://www.charlieflounders.com/ Instagram: @charlieflounders

Connect with Vicki:

Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

Ready to work together?

• Would you love some visibility support in your pocket? Check out my Confidence Toolkit including six powerful mindset audios for the launch price of just £15: https://vickiknights.co.uk/toolkit - Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)

If showing up on camera feels overwhelming, performative or just plain awkward – this episode will help!

This week, I'm chatting with Chris Goor, a TV camera supervisor turned personal brand coach. After decades behind the lens, Chris launched his own personal brand at 46 and now teaches coaches and consultants how to show up on camera with more confidence and clarity – without obsessing over the algorithm or chasing viral moments.

Chris has built an engaged following of 70,000 followers on social media and he is the creator of The Studio, a community that helps business owners create simple, powerful content that builds trust and connection – just by being themselves.

We cover so much in this inspiring and practical conversation, including:

• What stops people from showing up online – and how to move past it

• How Chris committed to posting every weekday for a year (and how it changed everything)

• Why "being yourself" on camera is the most powerful thing you can do

• What to do instead of chasing viral content (including Chris's viral Glastonbury story!)

• The biggest mistake people make when creating video content

• How to create simple, engaging videos – even if you're an introvert

• Practical tweaks that will instantly improve your videos

Exclusive listener offer: Head to https://brandvideo.pro/ to explore The Studio, Chris's content creation community. Use the code SHOWINGUP to get 20% off for life, plus a free 1:1 coaching call worth £150. Follow Chris on Instagram: @thechrisgoor

Want support with your visibility mindset? Grab my brand new Confidence Toolkit for just £15! You'll get 6 powerful audio tracks to help you feel calmer, clearer, and more courageous in your business – including a pep talk for before you go live or hit record, and tools to help you when you're feeling self-critical or comparing yourself to others. https://vickiknights.co.uk/toolkit

Connect with Vicki:

📸 Follow me on Instagram: @iamvickiknights 📩 Grab my free visibility guide: https://vickiknights.co.uk/visibility 🌐 Website: https://vickiknights.co.uk

Ready to work together?

📸 Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off) - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/visibility-mastermind - Join the waitlist for my UK Visibility Retreat: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk