Showing Up with Vicki Knights

In this episode, I'm chatting with the brilliant Kate Waterfall Hill, a leadership coach who's taken TikTok by storm in her 50s with her hilarious and relatable alter-ego, Linda the Bad Manager. Kate's unique approach to visibility proves that you don't need to conform to anyone else's rules to make a big impact online - you just need to find a strategy that works for you.

We dive into:

• How Kate created Linda one January evening (after a glass of wine!) and turned her into a viral sensation, with over 100 million views and 200,000 followers across social media.
• What it's like being recognised in public - and handling the inevitable trolls that come with viral success.
• The secret to turning online engagement into real-world clients and revenue, and how Kate has built a thriving business around her personal brand.

Kate also shares her journey from being a Managing Director in her 20s to becoming a sought-after coach, speaker, and author of her new best-selling book How to Lead. With over 30 years of business experience and her signature blend of sharp leadership insights and humour, Kate's approach to visibility is as practical as it is inspiring.

This episode is perfect for you if:

• You've been holding back from showing up online because you're worried about what others might think.
• You want to craft a visibility strategy that feels authentic to your personality.
• You're curious how humour and creativity can help you stand out in a crowded online space.

✨ Plus, stick around until the end, where I share my three key takeaways from this conversation!

Connect with Kate:

• Follow Kate on TikTok and Instagram: @KateWaterfallHill
• Check out Kate's website: https://www.waterfallhill.co.uk/
• Check out Kate's new best-selling book, 'How to Lead': www.waterfallhill.co.uk/htl-book

Connect with Vicki

Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

🌟 Just a few spaces left for my first international Visibility Retreat taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind

Do you ever feel like no matter how hard you try, staying consistent in your marketing is an uphill battle? You're not alone. In this episode, I'm sharing the real reasons why consistency feels so elusive - don't worry and it's not about hustling more or going live every day!

I dive into the common traps many entrepreneurs fall into that make consistency feel exhausting and unsustainable. From the pressure to always have fresh ideas to the relentless pursuit of perfection, I'm getting honest about the obstacles that hold you back - and the mindset shifts and practical tips that can help you overcome them.

Join me as we explore:

- The hidden truth about why consistency requires more than just motivation

- How to show up in a way that actually excites you—without burning out

- Why repetition and familiarity are often more valuable than novelty

- A refreshing approach to visibility that doesn't demand constant reinvention

If you're ready to break free from the pressure of endless content creation, reclaim your energy, and build a marketing rhythm that feels sustainable, this episode is for you. Consistency isn't about doing it all; it's about doing it in a way that feels natural and aligns with what you actually have to give.

Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility

Ready to work together?

🌟 Bookings are now open for my first international Visibility Retreat taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind 🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

Thank you so much for listening!

In this episode, I have a brilliant chat with brand designer, Liz Mosley. We dive deep into so many fascinating topics including Liz's "rejection challenge," a personal project that transformed her relationship with rejection and opened doors she never expected. Liz shares how this journey pushed her out of her comfort zone, gave her confidence in public speaking, and boosted her visibility.

But it's not all smooth sailing – Liz also opens up about why she still feels nervous about sharing her design work and how overthinking can keep her up at night after social events (a feeling I know too well!). We discuss how she found ways to use these self-reflective moments to her advantage, reshaping insecurities into strengths. And if you're curious about the link between resilience and confidence, Liz's story is a perfect example of how grit and a growth mindset can completely transform the way we show up in our business and life.

Tune in to hear how Liz's journey might just inspire you to see rejection in a whole new light. Whether you're navigating a fear of visibility or looking to find courage in your own career, there's so much here to empower and encourage you. Listen to the episode where I was a guest on Liz's podcast here: https://buildingyourbrand.net/episode/mastering-business-visibility-with-vicki-knight/

• 00:03] – Kicking off with how Liz's rejection challenge came about and what the event was that started it.
• [00:10] – Why getting visible made all the difference – Liz on finding confidence through public speaking.
• [00:18] – Overthinking after social events: Liz and I swap stories about navigating the post-social spiral.
• [00:26] – The challenges of sharing creative work publicly – Liz's honest take on self-doubt in the design world.
• [00:34] – The power of resilience: how Liz turned rejection into a source of confidence and opportunity.

Podcast: https://buildingyourbrand.net/

Branding course: https://www.lizmosley.net/design-your-own-branding

Instagram: https://www.instagram.com/lizmmosley/

Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Website: https://vickiknights.co.uk

🌟 Just a few spaces left for my first international Visibility Retreat taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind

In this episode, I'm diving into something I know so many of us struggle with - feeling good in front of the camera. Whether you're planning a branding shoot, recording a video, or even taking a quick selfie, I get it - it can feel really uncomfortable. But, having photographed over 1000 women over the past 15 years, I have many tricks up my sleeves to help you feel more confident in front of the camera, and I'm sharing some of them with you today.

I'm sharing the things you can do before and during a shoot to feel more relaxed, confident, and maybe even enjoy being in front of the camera!

Why You Should Listen:

• If you've ever felt like the camera hates you, this is for you.
• Learn the key to working with the right photographer who gets you.
• Discover a mindset trick that can totally shift how you feel before a shoot.
• My technique for stepping into a more confident version of yourself Here's the link to all of my free posing videos mentioned in this episode: https://vickiknights.co.uk/posing-tips-branding-photography/

  Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility

  Ready to work together?

  🌟 Bookings are now open for my first international Visibility Retreat taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona 🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

  🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

  🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind

  Thank you so much for listening!

What if the way you dress could change how you feel about yourself - and how others perceive you—before you even say a word? In this episode, I'm joined by the fabulous Victoria Hamilton, an Identity & Style Coach™ who helps women to confidently go from feeling stressed to dressed.

We dive into the power of intentional dressing and how the clothes you wear can reflect your identity, enhance your self-esteem, and help you make an unforgettable first impression. Victoria also introduces her game-changing Power of 10 tool, a simple method to assess whether your wardrobe is working for or against you.

In this episode, we cover:

- How to dress in a way that amplifies your confidence and aligns with your personal and professional identity - The surprising link between your wardrobe and your self-worth

- Why first impressions happen faster than you think - and how to make them count

- The one question to ask yourself when getting dressed to ensure you always feel like your best self

Plus, Victoria shares a sneak peek into the style & identity workshop she'll be hosting at my Visibility Retreat near Barcelona next Spring, helping you master style and identity in a way that feels authentic and empowering. Join Us at the Visibility Retreat! Excited to go deeper? Victoria will be hosting a workshop on style and identity at my upcoming Visibility Retreat near Barcelona. It's going to be incredible! Spaces are limited, so be quick! https://vickiknights.co.uk/business-retreat-barcelona

Connect with Victoria Hamilton:

• Follow Victoria on Instagram: @victoriahamilton_lifestyle
• Visit her website: https://www.victoriahamiltonlifestyle.co.uk/
• Watch Victoria's free video about her Power of 10 tool: https://bit.ly/PowerOf10VHL

Connect with Vicki Knights:

• Instagram: @iamvickiknights
• Website: http://vickiknights.co.uk
• Grab my free visibility guide: https://vickiknights.co.uk/visibility

Thanks for listening!

In this episode, I call myself out on something I've been helping my clients not to do for years but recently caught myself doing: downplaying success. After my podcast soared to the number one spot on the UK marketing charts, I instinctively brushed it off as 'beginners luck' or 'a fluke' - but was it really? No. And I realised that downplaying our achievements is something so many of us, especially women, do all too often. So today, I'm walking the walk and owning my success.

I'm going to share with you the exact steps I took to make get this podcast to number one in the UK marketing podcast charts. It wasn't just luck, but intentional strategy and hard work. If you're launching something big in your business, you will be able to use these strategies to help your launch be as impactful as possible.

Connect with Vicki See the Instagram reel with behind-the-scenes clips from my recent Visibility Retreat. Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility

Ready to work together?

🌟 Bookings are now open for my first international Visibility Retreat taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the waitlist for the next round of my group visibility mastermind, SEEN, a high touch 4 month programme, For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/mastermind

🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

Thank you so much for listening!

In this episode, I sit down with Jane Galloway, founder of Quiet the Hive, to dive deep into the journey of taming that pesky inner critic and building your self-belief. We explore the challenges that come with promoting yourself, the "ick" of selling, and the surprising ways perimenopause can knock your confidence when you least expect it.

Jane shares personal insights from her experience of starting her business as a side-hustle whilst juggling a senior role in the NHS and how she found ways to become more visible without stepping outside her comfort zone. If you've ever doubted yourself or hesitated to share your wins, this episode will leave you feeling empowered to take up space, show up authentically, and embrace the discomfort of visibility.

Please note - there's some spicy language once at around 19 minutes but it's clean apart from that!

Some of the topics we chat about:

• How to tame your inner critic
• Navigating visibility when running a side hustle and full-time job
• Our candid thoughts on whether it's ok to use filters when showing up online
• Why launching a podcast is more about connection than revenue
• A powerful question to motivate you to take action

Connect with Jane Website: https://www.quietthehive.com

Instagram: @quiet_the_hive

Linkedin: https://www.linkedin.com/in/janegalloway

Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility

🌟Join the first round of SEEN THE MASTERMIND, a high touch 4 month programme starting in October. For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/visibility-mastermind 🌟 Join me at my first international VISIBILITY RETREAT taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

Ever felt like you're not "expert enough" to share your knowledge? In this episode, I tackle the all-too-common fear of not being qualified or experienced enough to show up confidently in your business. Spoiler alert: you don't need all the qualifications or decades of experience to make a meaningful impact. In this episode I share my thoughts on this and provide you with practical tips to overcome imposter syndrome and show up with confidence in your business.

🌟Join the first round of SEEN THE MASTERMIND, a high touch 4 month programme starting in October. For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/visibility-mastermind 🌟 Join me at my first international VISIBILITY RETREAT taking place near Barcelona in spring 2025 https://vickiknights.co.uk/business-retreat-barcelona

Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility

Thank you so much for listening! I would love you to leave me a review and rating if you've enjoyed this episode.

What does it take to build a standout personal brand in the world of wedding photography?

In this episode, I chat with wedding photographer Rebecca Carpenter, who shares her journey of turning criticism into fuel, embracing her vibrant personality, and finding balance in her business.

Rebecca opens up about how burnout reshaped her approach, the power of being "too much," and why failure isn't always a setback but sometimes protection in disguise. This episode is packed with insights for anyone building a business or simply trying to show up more authentically.

We chat about:

- How Rebecca used Instagram stories and reels to grow her following to over 25k, build her personal brand and ultimately create a thriving business - How Rebecca built her personal brand by showing up authentically online.

- Why burnout became a turning point in her business

- How she turned her 'too muchness' into her superpower in her business

- The unexpected lessons that come from failure, and why it's not always a bad thing. And lots more!

Connect with Rebecca

- follow Rebecca on Instagram: @rebeccacarpenterphotography

- Rebecca's website; https://rebeccacarpenterphotography.com/

Connect with Vicki See the Instagram reel with behind-the-scenes clips from my recent Visibility Retreat. Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Ready to work together?

🌟 Join the waitlist for my first international VISIBILITY RETREAT taking place near Barcelona in spring 2025 and in Sussex in Sept 2025 https://vickiknights.co.uk/retreat-waitlist

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the first round of SEEN THE MASTERMIND, a high touch 4 month programme starting in October. For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/visibility-mastermind

🌟 Join my SHOW UP WITH CONFIDENCE MASTERCLASS on 30th September for just £20, the lowest price this will ever be available at. https://vickiknights.co.uk/masterclass

🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

Thank you so much for listening!

Today, I'm pulling back the curtain on a new and exciting venture in my business - my group mastermind called Seen. I always love getting a peek behind the scenes of how other business owners decide on their offerings, so I thought I'd share my thought process with you!

I'm sharing why I created Seen The Mastermind, what makes it different from just another group programme, and how it's designed to support ambitious business owners like you who want to amplify their impact and show up as joyful leaders in your industry.

Key Takeaways:

- The Power of Group Settings: After years of running visibility retreats and 1:1 coaching, I've seen how transformational group settings can be. In this episode, I discuss why I decided to create Seen and how it offers a unique space for business owners to be truly seen and supported.

- My 3-Part Visibility Framework: I explain the three parts of my visibility framework and how this forms the foundation of all my offerings, including Seen, and are designed to help you show up confidently in your business.

- Why Seen is Different: Unlike many programs that overwhelm you with information, Seen is about stripping away the noise and focusing on what truly matters: connection, support, and taking brave, aligned action. It's a small, intimate mastermind where you'll get personalised attention and build deep connections with like-minded business owners.

- Why Now?: I share why now is the right time to launch this mastermind and how it aligns with my mission to help you be seen for who you truly are.

Ready to work together?

🌟Join the first round of SEEN THE MASTERMIND, a high touch 4 month programme starting in October. For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/visibility-mastermind

🌟 Join my SHOW UP WITH CONFIDENCE MASTERCLASS on 30th September for just £20, the lowest price this will ever be available at. https://vickiknights.co.uk/masterclass

🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

🌟 Join the waitlist for my first international VISIBILITY RETREAT taking place near Barcelona in spring 2025 https://vickiknights.co.uk/retreat-waitlist

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

Thank you so much for listening!