Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions.

Key Timestamps

00:00 – The quote that changed how I think about ideas

01:18 – Why too many ideas become dangerous

03:05 – The sneaky distractions that pull you off track

07:00 – The three things your business really needs

15:00 – Creating offers that actually work

17:10 – Boundaries that protect your business from… you

21:30 – A client story that shows simple action wins

This episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward.

Choose one meaningful focus and let the rest wait.

Useful Links

Join the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 December

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.

01:10 – Why reflection comes before strategy

02:05 – The questions that open clarity

03:20 – Allowing yourself to acknowledge your own progress

04:15 – Looking ahead with honesty rather than pressure

06:00 – The five whys exercise

08:10 – Turning desire into direction

10:00 – The consequences of doing nothing

11:20 – Coaching as a monthly grounding practice

This episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead.

Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it.

Let this be the moment you pause long enough to choose what genuinely matters next.

Useful Links

Free Taster Session: End-of-Year Reflection & Visioning for 2026, December 12

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business. 

Key Timestamps:

00:00 - Introduction to Francoise and her niche

02:14 - The moment Francoise chose to specialise

05:40 - Balancing full-time work with her coaching business

08:22 - The support that helped her grow

12:06 - Visibility, Instagram, and showing who she is

15:48 - Key mindset shifts over the year

19:21 - Her business today and what’s changed

Francoise proves that when you stay consistent, honour your energy, and trust your niche, you create a business that fits your life rather than competing with it.

Let this story remind you that every small step you take in your business counts far more than perfect timing.

If you’d like to learn more about Françoise, connect with her, and explore her coaching work, you can find her through the links below:

Francoise Oliver’s website

Francoise's ACOA Instagram.

Useful Links

Online Workshop: Dare Greatly in The Coaching Arena, December 4

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps.

[00:00] The shift AI is creating

[01:12] Opportunity 1: Organisational change for SMEs

[03:18] Opportunity 2: Executive personal brand support

[04:52] Opportunity 3: Productivity and decision coaching

[06:40] Opportunity 4: AI integrated coaching tools

[08:55] The real differentiator

[10:58] Your next step

AI may be evolving quickly, but the value of clear thinking, leadership and human support is rising just as fast.

Choose one of the four opportunities and gently explore it this week — not from pressure or fear, but with curiosity and intention. I’d love to hear what you discover. Feel free to share your reflections with me on LinkedIn — I’m always happy to continue the conversation.

Useful Links

Online Workshop: Dare Greatly in The Coaching Arena, December 4

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout.

Timestamps

[00:00] The quiet drift away from momentum

[00:01] The myth of consistency and intensity

[00:02] Starting again with smaller, sustainable actions

[00:03] Why reflection is the fuel for motivation

[00:05] The hidden cost of doing it alone

[00:07] Simple ways to reconnect with your rhythm

[00:09] Building momentum one small step at a time

This episode will be valuable for any coach who’s lost their rhythm, perhaps you’ve stopped posting, reflecting, or marketing and want to find a gentle way back to showing up with confidence and consistency.

Momentum doesn’t return through pressure; it rebuilds through one honest action at a time.

Take one small step today that reminds you you’re still in the game.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.

[00:00] A quiet exit plan disguised as a deadline

[01:30] Lessons from a high-accountability programme

[03:00] Reflection as a game changer

[04:30] How high standards raise self-belief

[06:00] Designing systems that support success

[07:30] The rhythm of practice over perfection

[09:00] Raising your standards and choosing consistency

Your business isn’t a project to complete. It’s a practice to live.

So choose one small standard to raise this week and start today.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet.

[00:00] The Temptation to Scale

[01:00] The Hidden Cost of Scaling Too Soon

[03:00] Jo's Own Early Mistake

[05:00] The Five Readiness Checkpoints

[08:00] The Hard Truth About Selling Courses

[13:00] Sell First, Then Create

[16:00] What to Focus on if You’re Not Ready Yet

This episode is for coaches who feel the pull to scale but aren’t sure if now is the right time. It will help you avoid costly mistakes, gain clarity on your next best step, and build a business that grows with integrity and ease.

Every stage has its purpose, and once you master this one, scaling becomes not just possible but inevitable.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.

[00:00:00] Why some coaches attract clients effortlessly

[00:03:00] The intention behind ethical influence

[00:04:00] Lever 1 – Reciprocity

[00:05:00] Lever 2 – Commitment & Consistency

[00:06:00] Lever 3 – Social Proof

[00:07:00] Lever 4 – Authority

[00:08:00] Lever 5 – Liking

[00:09:00] Lever 6 – Scarcity

[00:11:00] Lever 7 – Unity

[00:12:00] Bringing it all together – influence with integrity

When you use influence with good intention, you don’t just grow your business – you create genuine connection, trust, and long-term impact.

Useful Links

Dare Greatly in The Coaching Arena, in-person and online.

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.

This episode is for you if…

You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the wheel. You’ll walk away knowing how to model what works with integrity and how to make it yours.

Timestamps

[00:00:00] Clear Beats Clever

[00:02:00] Start with What Works

[00:04:00] The Power (and Risk) of Reverse Engineering

[00:06:00] The Truth Behind “Successful” Coaches

[00:08:00] Volume, Consistency, and Effort

[00:09:00] Stop Playing Safe

[00:10:00] Seasons, Evidence, and Self-Trust

You don’t need to be the most original person in the room, you just need to be the clearest. Find evidence that what you want is possible, do the work consistently, and remember that your season of growth will come.

Useful Links

Registration is now open for Dare Greatly, the Autumn Transformation Experience

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.

Timestamps:

[00:00:00] The question every coach asks

[00:01:00] Why trust beats qualifications

[00:03:00] The long game of consistency

[00:06:00] Generosity and the value bank

[00:08:00] The quiet power of empathy

[00:11:00] Real-life example: Levanah’s success

[00:13:00] Your weekly challenge

This episode is for coaches who feel they’re doing all the right things but aren’t seeing steady results yet – it will remind you that the real differentiators aren’t tactics, but how you show up.

When you stop chasing shortcuts and start showing up with consistency, generosity, and empathy, success stops being accidental – it becomes inevitable.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

The Practice Taster - Reflect on your 2025 - Friday 12 December at 12.30-2.30

Join me to reflect on your year. Gather the lessons and wins and take it into your 2026.