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By Joanna Lott
5
22 ratings
The podcast currently has 83 episodes available.
Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.
Episode Highlights:[00:00:00] - Introduction and welcome
[00:01:00] - Jo's reflection on attracting high-intent buyers
[00:03:00] - The mindset of high-ticket clients: "This will work for me"
[00:05:00] - Defining a high-ticket, high-value client
[00:06:00] - The three pillars of selling any offer
[00:08:00] - Why timing matters in decision-making
[00:11:00] - Choosing your ideal client who wants to make a difference
[00:13:00] - Understanding your ideal client deeply
[00:14:00] - Sharing the experience of working with you
[00:15:00] - Owning your authority and expertise
[00:17:00] - Remembering your business is bigger than one offer or client
[00:18:00] - Closing thoughts and call to action
Key takeaways:
Don't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.
Episode Highlights:[00:00:00] - Introduction and podcast overview
[00:01:00] - The self-promotion paradox and its challenges for coaches
[00:02:00] - The hidden cost of modesty and missed opportunities
[00:03:00] - Reframing self-promotion as active serving of ideal clients
[00:05:00] - Psychology behind resistance to self-promotion
[00:06:00] - Addressing imposter syndrome in self-promotion
[00:07:00] - The likability factor and social expectations of modesty
[00:09:00] - Authenticity concerns in self-promotion
[00:10:00] - Reframing self-promotion as service, not sales
[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:
- Connect with your why
- Lead with value
- Evidence-based storytelling
- Authentic voice
- Regular consistent sharing
[00:14:00] - The ripple effects of self-promotion in the coaching industry
[00:15:00] - Addressing resistance to talking about money and success
[00:17:00] - Call to action: Share a client success story on social media
[00:18:00] - Closing remarks and resource information
Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!
Useful Links
DARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy.
Episode Timestamps:[00:00:00] - Introduction and welcome
[00:01:00] - Defining "high-ticket" clients and the core problem for coaches
[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business
[00:03:00] - Step 1: Creating an irresistible offer
[00:04:00] - The importance of focusing on client outcomes rather than session logistics
[00:05:00] - Step 2: Mastering client attraction and creating value-driven content
[00:07:00] - Addressing common misconceptions about coaching niches
[00:09:00] - Step 3: Using a proven sales process to close deals effectively
[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation
[00:11:00] - Overcoming fear of rejection in sales calls
[00:12:00] - Treating sales calls as coaching conversations
[00:13:00] - Closing remarks and call to action
Join Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.
Don't forget to visit joannalottcoaching.com for more free resources and see useful links below
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.
Episode Highlights[00:00:00] - Introduction and podcast overview
[00:01:00] - The importance of standing out in the coaching industry in 2024
[00:02:00] - Strategy 1: Be authentically you
[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client
[00:05:00] - Strategy 3: Build a memorable personal brand
[00:06:00] - Strategy 4: Provide excellent, innovative service
[00:08:00] - Strategy 5: Leverage customer case studies and testimonials
[00:09:00] - Strategy 6: Build a tight-knit community
[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")
[00:12:00] - Episode summary and key takeaways
[00:13:00] - Closing thoughts and call to action
7 Ways to Stand Out from Your Competitors:Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.
Show Notes:00:00 - Introduction to the episode
00:58 - Understanding business seasons and the importance of consistency
02:00 - Auditing your marketing funnel
03:00 - Quick and easy sales strategies for immediate results
05:00 - Nurturing and converting prospects
06:00 - Ramping up content creation during slow periods
08:00 - Engaging with others and building relationships on social media
09:00 - Long-term marketing projects and becoming an authority in your niche
10:00 - Boosting networking and outreach efforts
11:00 - Reflecting on the big picture during slow seasons
12:00 - Introduction to the 30-day Offer to Market Sprint program
13:00 - Details about the Offer to Market Sprint and its benefits
14:00 - Closing remarks and call to action
Visit joannalottcoaching.com for free resources and more information about Jo's coaching services.
Remember to share this episode with a friend and leave a review if you found it helpful!
Useful Links
Offer to Market in 30 Days - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.
She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.
Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.
The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.
[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises
[03:00 - 05:00] The power of proof over promise in attracting clients
[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials
[08:00 - 10:00] Documenting client progress and transformations
[10:00 - 12:00] Collecting diverse testimonials and case studies
[12:00 - 14:00] The importance of video testimonials and leveraging social proof
[14:00 - 16:00] Continuously updating and showcasing social proof
[16:00 - 17:00] Tips for those starting out with limited proof
[17:00 - 18:00] Summary and call to action
Useful Links
Offer to Market in 30 Days - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.
00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands
00:41 Introduction and Personal Update
01:00 The Importance of Pre-Launch Phases
01:45 Common Pre-Launch Mistakes
02:48 Building and Engaging Your Audience
04:19 Crafting Consistent Messaging
05:30 Tracking Metrics and Data
06:07 Creating a Strong Value Proposition
06:30 Executing a Successful Pre-Launch
08:56 Key Elements of a Pre-Launch Strategy
13:27 The Power of a Waitlist
18:07 Upcoming Program: Offer to Market in 30 Days
19:52 Conclusion and Final Thoughts
Useful Links
Offer to Market in 30 Days programme - starts 16 September
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.
Timestamps:
00:00 - Introduction and personal update
01:00 - The crucial importance of discovery calls in coaching
03:00 - 5 key reasons why discovery calls are vital for your business
05:00 - The 5 essential elements of an effective discovery call
07:00 - Case study: How one coach quadrupled her client base
09:00 - Common mistakes to avoid during discovery calls
11:00 - The importance of practice in mastering discovery calls
13:00 - 2 actionable tips to immediately improve your discovery calls
14:00 - Episode summary and key takeaways
15:00 - Information about Jo's coaching program for deeper insights
16:00 - Closing thoughts on the transformative power of discovery calls
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.
Timestamps:
[00:00:00] Introduction and Episode Overview
[00:01:00] Common Messaging Mistake #1
[00:02:00] Learning from Successful Coaches
[00:04:00] Crafting Your Unique Message
[00:07:00] Common Messaging Mistake #2
[00:10:00] Common Messaging Mistake #3
[00:12:00] Conclusion and Recap
[00:13:00] Information about Jo's Business of Coaching Program
[00:14:00] Closing Remarks and Resources
Key Points:
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.
Show Notes:
00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott
01:00 - Introduction of guest Jess, who is considering joining the business of coaching
02:00 - Jess shares her journey into coaching, including her ILM level 7 training
03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business
04:00 - Jess explains why she's considering working with a business coach at this stage
05:00 - How Jess discovered Jo's podcast and what attracted her to the programme
06:00 - Why Jess chose Jo over other business coaches
07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years
08:00 - Discussion of hesitations about investing in a business coaching programme
09:00 - Jo shares her own experience with money mindset shifts
10:00 - Additional benefits Jess hopes to gain from the programme, including community
11:00 - Jess's final thoughts on making the decision to invest in business coaching
12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)
13:00 - Wrap-up of the conversation with Jess
14:00 - Jo's five tips for making big investment decisions:
1. Can saying yes get you closer to your goal?
2. Consider the potential return on investment
3. Consider the alternative of not investing
4. Consult your intuition
5. Let faith be bigger than fear
Useful Links
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
The podcast currently has 83 episodes available.
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