Women in The Coaching Arena

By Joanna LottBusiness Entrepreneurship Education How To Marketing

Women in The Coaching Arena episodes

October 08 190 | I’ve Spent 6 Years Getting Coaching Clients. Here’s What Works in 2026
Getting coaching clients has changed. After six years of building her coaching business, Jo shares what has genuinely worked and why some of the advice coaches are still following simply isn’t enough anymore.
Timestamps
00:00 – Getting Clients Has Changed
02:05 – Why Posting Isn’t Enough
04:00 – Get More Specific
05:15 – Shallow vs Deep Marketing
08:00 – Have Real Conversations
10:45 – What Actually Worked
12:40 – What to Do This Week
Sign up for The Honest Edit, Jo’s regular newsletter for more honest conversations about building a coaching business, plus invitations to workshops and live events.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15 min
October 01 189 | How I Built a £200K+ Coaching Business Around My Life
What does it really take to build a coaching business that replaces your salary… and eventually goes far beyond it?
This episode is for you if you’re building your coaching business and wondering whether you’re moving fast enough, earning enough or doing enough.
Jo shares her actual income journey from £0 to building a £200K+ coaching business, including the years when very little seemed to be happening. Jo wants to give you a much more realistic picture of how long it can take to build a sustainable coaching business, because comparing your first year with someone else’s fifth can make you feel like you’re failing when you may actually be making brilliant progress.
In this episode:
00:00 – The Coaching Income Reality
02:30 – How My Business Started
04:20 – £0 to My First £25K
06:00 – What Changed My Growth
08:00 – A Realistic Income Timeline
12:20 – Building From Financial Stability
15:10 – What Speeds Up Your Growth
18:40 – Business or Hobby?
“The coaches who will succeed are definitely not more talented than you. They’re not smarter than you. They just kept going.” - Jo Lott
Your next step: work out the financial baseline you genuinely need from your business, then set yourself a good target and a bigger target. Knowing your numbers gives you something real to build towards.
And if you take one thing from this episode, let it be this: give your business enough time for all the work you’re doing now to compound. Keep learning, keep marketing and keep going.
Useful Links
CEO Scorecard Quiz
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
22 min
September 24 188 | How to Speak With More Confidence and Authority - with Sara Bagheri
You can know exactly what you want to say, then the moment you hit record, walk into a networking event or start speaking in front of a room, suddenly your voice changes. You speed up, forget to breathe, lose your words or simply don’t sound as confident as you know you can be.
Joanna is joined by Sara Bagheri, founder of Fluence Comms and a speech, language and voice therapist with over 20 years’ clinical experience. They explore what actually makes someone sound confident and authoritative, why nerves affect your voice and the small, practical changes you can make to how you speak - without trying to become someone you’re not.
In this episode:
01:20 – Slow Down and Pause
05:40 – What Nerves Do to Your Voice
10:30 – Release Tension Before Speaking
15:10 – Change Your Pace Naturally
19:00 – Stop Upspeak Undermining You
25:20 – Build Trust in 30 Seconds
30:20 – Practise Before the Big Moment
You don’t need to wait for the big presentation, webinar or networking event to practise. Start using your voice differently in the everyday conversations you’re already having.
Your next step: Record yourself speaking for just 30 seconds. Watch it back with curiosity rather than criticism and notice one thing that worked well and one thing you’d like to practise.
Connect with Sara Bagheri on LinkedIn
Visit Fluence Comms to learn more about working with Sara
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
39 min
September 17 187 | How I Use AI in My Coaching Business (And Where I Draw the Line)
AI can completely change how you run your coaching business, saving you hours on content, research, admin and client support. In this episode, Joanna shares exactly how she uses AI in her business, the tools making the biggest difference, and where she draws the line to protect her own thinking, voice and the human connection at the heart of great coaching.
Timestamps:
00:00 – Where I Stand on AI
01:00 – Five Ways I Use AI
04:00 – What I Won’t Outsource
05:00 – Protect Your Own Thinking
06:00 – My Favourite AI Tools
07:00 – Why Viktor Changed Everything
12:00 – More AI, More Human
Here's a link for free credits if you'd like to try Viktor.
If you haven’t used AI in your coaching business yet, Joanna has created a free Essential AI Toolkit – 2 Must-Have Prompts for Coaches. It’s a simple place to start and see what AI can do for you.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
16 min
September 10 186 | The Human Side of Facilitation: Holding a Room with Confidence with Tom Cleary
Whether you run coaching groups, workshops, leadership programmes or team sessions, facilitation is a skill that goes far beyond delivering content. In this episode, Joanna is joined by facilitation specialist Tom Cleary to explore what really helps people feel safe, engaged and ready to learn. Together they discuss the subtle shifts that can transform the way you hold a room - from embracing silence to creating genuine psychological safety and looking after your own wellbeing as a facilitator.
Timestamps
00:00 - Meet Tom Cleary
03:37 - Coaching to Groups
05:18 - Energy & Recovery
07:18 - Training vs Facilitation
09:18 - Creating Psychological Safety
13:37 - Common Workshop Mistakes
18:05 - Structure, Silence & Confidence
28:11 - The Human Side of Facilitation
Whether you’re leading a workshop, coaching a group or facilitating a team meeting, this episode is a reminder that your presence often matters more than your perfection.
Check out Tom's website
Connect with Tom on LinkedIn
Tom's Podcast: The Human Side of Facilitation
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
38 min
September 03 185 | From Redundancy to Replacing 90% of Her Salary in a Year - Krasi Toneva
Krasi Toneva has built a thriving portfolio business combining leadership coaching, HR consultancy and leadership development, and within her first year, she replaced 90% of her previous salary. In this episode, Krasi shares the five biggest lessons that helped her get there, from finding her niche and growing her LinkedIn network to reconnecting with people from her 20-year career.
Timestamps:
00:00 – Meet Krasi Toneva
02:20 – From Redundancy to Business Owner
04:00 – Why She Joined The Business of Coaching
07:00 – LinkedIn Growth and First Clients
09:40 – Five Lessons That Changed Her Business
13:50 – The Email That Led to Six Clients
15:20 – Replacing 90% of Her Salary
Krasi’s journey shows that you don’t have to start from scratch when you start a coaching business. Your previous career, existing relationships and wider skills can become some of your greatest business assets.
Connect with Krasi on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
24 min
August 27 184 | How Emma Cowsill Built a Neurodiversity Coaching Business in 8 Months (While Getting Diagnosed Along the Way)
What if eight months from now, your coaching business looked completely different from the one you’re imagining today?
When Emma Cowsill started her business, she was also making sense of her own ADHD diagnosis and, more recently, an autism diagnosis. In this conversation, she shares how she stopped shrinking herself, found a way of building a business that works with her brain rather than against it, and quickly expanded from 1:1 coaching into neurodiversity consulting, organisational work and collaborations.
Timestamps
00:00 - From Masking to Business Owner
03:15 - Finding Her LinkedIn Rhythm
06:00 - Structure Without Restriction
07:30 - Doing the Scary Thing
10:15 - The Daily Outreach Habit
11:20 - Building a Neurodiversity Business
15:20 - Deep Nurture and Collaboration
This episode is especially valuable if you’re starting or growing a coaching business and want permission to build it around your strengths, energy and way of working, rather than forcing yourself into someone else’s version of entrepreneurship.
Trust yourself, stay curious and keep taking the actions that allow your business to evolve alongside you.
Check out Emma's website
Connect with Emma on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
29 min
August 20 183 | The Lead Magnet Strategy Every Coach Needs to Build Their Email List
If social media disappeared tomorrow, would you still have a way to reach your ideal clients? In this episode, Jo shares why building an email list is one of the smartest investments you can make in your coaching business, and exactly how to get started, even if you have zero subscribers today.
Timestamps:
00:00 - Why Every Coach Needs an Email List
01:35 - Create Your First Lead Magnet
04:00 - Solve One Small Problem
06:00 - The 5 Welcome Emails
08:45 - Your Weekly Newsletter
11:20 - Mistakes to Avoid
13:10 - Build an Email List That Lasts
“Social media is rented land. Your email list is all yours.” - Jo Lott
Create one simple lead magnet this week. It doesn’t have to be perfect - it simply has to help one person take one meaningful step forward.
Join The Honest Edit, my weekly newsletter for coaches
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
15 min
August 13 182 | From Director of Comms to 94K Tik Tok Followers with Louise Thompson
Building a coaching business rarely happens as quickly as social media makes it look. In this conversation, Louise Thompson shares what really happened after leaving a successful corporate career - from starting again at 44 to building a community of 94,000 people, attracting corporate clients, and creating a business that genuinely reflects who she is. It’s an honest reminder that consistency compounds, even when it feels like nothing is happening.
Timestamps
00:00 - Leaving Corporate at 44
03:00 - Starting From Scratch
05:00 - Why TikTok Changed Everything
07:55 - Turning Content Into Clients
12:00 - Winning Corporate Work
18:30 - Visibility Isn’t Selfish
24:45 - Advice for New Coaches
“Believe that you are worthy of actually being seen.” – Louise Thompson
This episode is for qualified coaches who are building their business and wondering whether all the consistent effort is really worth it. Louise’s story is proof that showing up, refining your message, and trusting the process creates opportunities you could never predict.
Check out Louise's website
Connect with Louise on LinkedIn
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
34 min
August 06 181 | Getting Qualified Coaches Their First Clients
Most coaches think they need a website, a bigger audience or months of content before they can sign a client. In this episode, I share exactly what I would do if I had to get my first five coaching clients all over again, using the lessons I’ve learned from building my own business and helping hundreds of qualified coaches do the same.
Timestamps
00:00 - What I’d Do Differently
03:00 - The 30-Person List
06:30 - Five Free Sessions
09:00 - Your First Paid Client
12:00 - The Social Media Myth
14:00 - One Honest Conversation
17:00 - Your First Five Clients Plan
Whether you’ve just qualified as a coach or you’ve been stuck trying to attract clients for longer than you’d hoped, this episode will give you a practical, step-by-step plan to help you stop overthinking and start building momentum.
Sometimes the simplest actions create the biggest breakthroughs. Your first clients don’t come from having everything perfect. They come from having the courage to start.
Take the CEO Scorecard to find out where your business needs the most attention right now.
Useful Links
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
20 min

About Women in The Coaching Arena

From the publisher's feed

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.