Women in The Coaching Arena

By Joanna Lott

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional... more

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FAQs about Women in The Coaching Arena:

How many episodes does Women in The Coaching Arena have?

The podcast currently has 172 episodes available.

Women in The Coaching Arena episodes:

May 28, 2026 171 | How to Start a Coaching Business (What Actually Matters)
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.
Timestamps:
00:00 - Coaching vs Business
02:00 - Leaving Employment
03:00 - Designing Your Life
04:00 - Money Reality
05:00 - Niche & Offers
07:00 - Stop Hiding in Learning
09:00 - Visibility & LinkedIn
11:00 - What Actually Matters
This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.
Useful Links
Download the 12 ways to get clients now
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
16min
May 21, 2026 170 | From “Nice to Have” to “Must Have” Coaching Offers
Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?
In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.
Timestamps
00:00 - Nice to Have vs Must Have
01:02 - Why Interest Isn’t Action
02:01 - The Urgency Problem
02:45 - Specificity Changes Everything
03:10 - Problems People Will Pay to Solve
04:02 - The Cost of Staying Stuck
04:40 - Ellie’s Niche Shift
“People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo Lott
When your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier.
Useful Links
Learn about The Business of Coaching programme
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
9min
May 14, 2026 169 | From sporadic sessions to secure, high-value clients - Kiran Goodman
Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business.
If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like.
Timestamps
00:00 - From self-doubt to possibility
03:45 - The investment fear
05:30 - Shiny objects and avoidance
07:20 - Learning to be visible
09:05 - The power of accountability
11:00 - The sales sprint breakthrough
13:10 - Keeping the lights on
17:15 - Building confidence through action
This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently.
Check out Kiran's website
Connect with Kiran on Linkedin
Useful Links
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
27min
May 07, 2026 168 | How to Get Coaching Clients Without Social Media
Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.
Timestamps
[01:00] Visibility, trust, conversations
[02:00] Start with your existing network
[03:00] Relationships and referrals
[04:00] Speaking builds trust faster
[05:00] Partnerships that work
[06:00] Long-form content that lasts
[07:00] Email and staying top of mind
This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.
If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.
Useful Links
Join the Dare Greatly Event waitlist
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)
Learn about The Business of Coaching programme
Signature Solution Course
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
12min
April 30, 2026 167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)
Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable.
Timestamps
[00:01:00] The cost of staying stuck
[00:02:00] Why decisions create clarity
[00:03:00] Progress over perfection
[00:04:00] Designing a business around your life
[00:06:00] Why action unlocks clarity
[00:09:00] Decisions aren’t forever
Momentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move.
Make one decision today that you’ve been postponing, and take the smallest step to act on it.
Useful Links
Join the Dare Greatly Event waitlist
Download The 12 Ways to Get Clients Now
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
15min
April 23, 2026 166 | How to Get Coaching Clients (Simple Strategy)
If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing?
Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity.
This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that.
Timestamps
[00:00] The real reason clients aren’t coming
[02:00] Why growth is slower than you expect
[03:00] Hiding behind “busy work”
[05:00] Clarity that makes people refer you
[07:00] The power of uncomfortable action
[10:00] Recognition and trust over time
[13:00] Conversations that lead to clients
“Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott
Send the message, start the conversation, share your work - not when it feels easy, but because it matters.
Useful Links
Download the Free Digital version of Coaches' Planner - NEW edition 2026
Learn about The Business of Coaching programme
Signature Solution Course
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
23min
April 16, 2026 165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)
What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on immediately – the simple steps that genuinely lead to clients, even if they’re the ones most often avoided.
Timestamps
[00:00:00] Start Again
[00:01:00] Busy vs Progress
[00:02:00] Clear Problem
[00:03:00] Simple Offer
[00:05:00] Real Conversations
[00:08:00] Proof First
[00:10:00] One Platform
Everything in this episode comes back to focusing on what actually moves your business forward, rather than what simply feels productive.
Start one conversation today, not when everything is ready, but now.
Useful Links
The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST)
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Learn about The Business of Coaching programme
Signature Solution Course
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
18min
April 09, 2026 164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)
Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to.
Timestamps:
00:00 – The real problem
00:01 – Format vs outcome
00:02 – Selling the transition
00:03 – Why structure matters
00:05 – Simple offers win
00:06 – Let your offer evolve
00:08 – Designing around your life
“People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott
Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence.
Useful Links
The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST)
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
13min
April 02, 2026 163 | How to Choose Your Coaching Niche
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.
Timestamps
[00:00] The niche question coaches keep asking
[01:00] Why most niche statements don’t work
[02:00] The memory test for a strong niche
[03:00] Where your niche actually comes from
[05:00] Turning vague ideas into real problems
[06:30] The fear of choosing wrong
[09:00] Building a niche that fits your life
“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott
Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.
Say your niche out loud today and take one step to share it, even if it’s not perfect yet.
Useful Links
The Clear YES workshop
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
15min
March 26, 2026 162 | The Hidden Work Behind a Fully Booked Coaching Diary.
The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.
This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.
Timestamps:
[00:00] The real question behind “how much marketing?”
[01:00] Why coaching and business are two different things
[02:00] What marketing actually includes
[03:00] A 20-hour week breakdown
[04:00] Reframing marketing as part of your mission
[05:00] Curating your LinkedIn feed
[06:00] Changing beliefs through your content
Powerful quote from the episode:
“Visibility creates opportunities.” - Jo Lott
Today, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.
Useful Links
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
...more
13min

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The podcast currently has 172 episodes available.

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