If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.

Key Timestamps

[00:02:00] The Power of a Single Story

[00:05:00] The “Bottle Effect” & Curse of Knowledge

[00:07:00] The Accordion Principle

[00:10:00] You’re Not the Hero

[00:13:00] Choosing Your Story

[00:17:00] The Sales Call Shift

[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again

The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again.

Useful Links

Red door designs free resources

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.

Key Timestamps:

[00:00] – Why Visibility Isn’t Enough

[01:50] – From ‘Posting Into the Void’ to Creating Traction

[03:10] – 3 Hook Templates That Spark Curiosity

[05:40] – The Super Signal System

[07:40] – What If You Don’t Share Your Client’s Exact Journey?

[08:40] – Real Examples That Resonate

[10:10] – Beyond Social: Next Steps For Nurturing

Audience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.

I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.

Useful Links

A One-day in-person event "Dare Greatly in The Coaching Arena", 12 June

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year on, she’s running a thriving practice and growing her LinkedIn audience and living life on her own terms. . In this episode, she shares her journey and what helped her succeed.

Key Timestamps:

[00:00] From Redundancy to Reinvention

[04:12] Why She Chose the Business of Coaching

[08:35] Practical Tools That Shifted Everything

[13:28] Taking Action: From Invisible to In-Demand

[18:50] Results That Feel Aligned

[23:40] Her Advice to New Coaches

Powerful Quote:

If you’ve ever wondered what’s possible in a year with the right support, this episode is your answer. Melissa’s story is proof that with courage, structure, and consistent action, you can build a coaching business that truly works for you.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it.

Key Timestamps:

[00:01:00] Why Pricing Feels So Loaded

[00:05:00] What Makes Pricing So Personal

[00:06:30] A Fresh Way to Price Your Coaching

[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs

[00:09:00] What To Do After You Say Your Price

[00:10:45] When Discounts Do and Don’t Make Sense

[00:12:00] Growing Your Price As You Grow Your Confidence

You don’t need the perfect number – you need a price you can say with clarity, courage, and conviction.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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Welcome to Women in the Coaching Arena. Jo Lott, business mentor and ICF-accredited coach, is sharing the candid lessons she wishes she’d learned earlier.

Fresh from a business retreat in Spain, this episode is part reflection, part roadmap. If you’re in the early stages of your coaching journey (or simply want to course-correct), these hard-won insights will save you time, energy, and overwhelm.

Key Highlights:

[00:01:00] The One Conversation to Stop Having

[00:05:00] Pay to Pay Attention

[00:06:00] Borrowing Audiences: A Game Changer

[00:08:00] The Long Game Mindset

[00:10:00] Listen More Than You Talk

[00:12:00] Your Personal Reflection Prompt

🌱 Take 10 minutes today and journal: What patterns do I want to stop repeating — and what one small change can I make right now?

Starting your coaching business is a journey of learning, not perfection. Take what resonates, trust your pace, and remember – success comes from showing up consistently and staying in the game.

Useful Links

Learn about The Business of Coaching programme

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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In this episode, Jo Lott speaks with Chloe Myers, an EMCC Senior Practitioner Coach and founder of Hopscotch Coaching, about her bold decision to quit drinking and how it transformed her wellbeing, confidence, and business success. Chloe shares how living alcohol-free has helped her create a more balanced, energised life and support others to do the same. A powerful conversation about clarity, identity, and what truly fuels your growth.

Key Highlights:

[00:01:00] Chloe’s Sobriety Shift

[00:06:00] The Downside of 30-Day Challenges

[00:09:00] Life After Alcohol

[00:12:00] The Cost of One Drink

[00:15:00] Alcohol and Social Pressure

[00:18:00] Sobriety Fuels Success

[00:24:00] Your First Steps to Alcohol-Free

I hope Chloe’s story inspired you as much as it inspired me. Her reminder that big business shifts often start with bold personal choices really hit home. If you’re curious about what more energy, clarity, and confidence could do for your life and work, her five-day challenge is a great place to start.

Useful Links

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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Can AI and human connection truly coexist in coaching? In this eye-opening episode, Jo Lott explores how forward-thinking coaches can embrace AI tools to streamline their business without sacrificing the personal, powerful relationships that make coaching transformative.

Key Timestamps:

[01:00:00] Why AI Won't Replace Your Coaching Magic

[03:00:00] Create Content in Minutes (Not Hours!)

[05:00:00] The Secret to Turning One Piece of Content into Many

[07:00:00] Tools for Supporting Clients Between Sessions

[10:00:00] Staying Authentic While Leveraging Technology

Powerful Quote:

“Use the tools. Keep the magic. Let AI support your business, but never replace the soul you bring to it.” – Jo Lott

AI isn’t here to replace you! It’s here to help you work smarter and stay focused on what matters most: human connection. Embrace the tech, but never lose the touch that makes your coaching powerful.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert.

Key Timestamps:

[00:01:00] Addressing Economic Concerns in the Coaching Industry

[00:03:00] People Are Still Investing in Coaching

[00:04:00] Communicating with Precision Instead of Slashing Prices

[00:05:00] Targeting Audiences with Disposable Income

[00:07:00] Staying Visible and Building Trust During Uncertainty

[00:08:00] Embracing Flexibility with Associate Work While Building Your Business

Powerful Quote:

“Of course we can’t control the economy, but we can choose how to respond to it.” – Jo Lott

No matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.

Useful Links

“Dare Greatly” in person one-day event, 12 June - Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.

Episode Highlights:

[00:01:00] Vicki's Background and Experience

[00:02:00] Embracing Fear Rather Than Eliminating It

[00:04:00] Making Your Purpose Bigger Than Your Fear

[00:07:00] Clarity in Your Unique Value

[00:09:00] Reframing Anxiety as Excitement

[00:15:00] Taking Baby Steps Outside Your Comfort Zone

[00:18:00] The Benefits of Showing Up

[00:20:00] Professional Photos and Self-Perception

[00:23:00] One Small Step You Can Take Today

[00:27:00] The Impact of Professional Photos

For more information about Vicki's retreat at Florence House in Sussex click here.

Remember that showing up is not showing off - it's about making the difference you're meant to make in the world.

Useful Links

Your First 100 subscribers - how to grow your email list free live workshop

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results.

Episode Highlights:

[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves

[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates

[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks

[00:09:00] How to blend these approaches effectively and contract clearly with clients upfront

[00:11:00] Why blending approaches can better serve clients who are focused on getting results

[00:14:00] The reality that most clients don't care about labels - they care about achieving their goals



Whether you call it coaching, mentoring, or consulting, what matters most is bringing your full expertise and experience to help clients achieve the results they're seeking.

Useful Links

Your First 100 subscribers - how to grow your email list free live workshop

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.