Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results.

Episode Highlights:

[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves

[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates

[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks

[00:09:00] How to blend these approaches effectively and contract clearly with clients upfront

[00:11:00] Why blending approaches can better serve clients who are focused on getting results

[00:14:00] The reality that most clients don't care about labels - they care about achieving their goals



Whether you call it coaching, mentoring, or consulting, what matters most is bringing your full expertise and experience to help clients achieve the results they're seeking.

Useful Links

Your First 100 subscribers - how to grow your email list free live workshop

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back.  

Key Timestamps:

[00:04:00] The Real Reason Coaches Get Stuck

[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back

[00:10:30] The Power of Niching (and Why It Makes Everything Easier)

[00:14:30] Overcoming the Fear of Visibility

[00:16:00] Coaching vs Mentoring: How to Balance Both

[00:27:00] Do You Really Have to Coach Coaches to Succeed?

 Key Quotes from the Episode:

Candy Motzek Podacst - She Coaches Coaches

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

• [00:02:00] Setting an Audacious Goal for Follower Growth
• [00:03:00] Benefits of Quarterly Focused Goals
• [00:04:00] Creating Shareable Content
• [00:07:00] Visual Content Strategy
• [00:10:00] Crafting Effective LinkedIn Hooks
• [00:13:00] Sharing Authoritative Content and Stats
• [00:14:00] The Importance of Case Studies
• [00:17:00] Hidden Benefits of Building a LinkedIn Presence
• [00:19:00] Long-Term Career Advantages

Key Quote:

"Your content has to be so good that your people want to share it with everyone else they know."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base.

Episode Highlights:

[00:03:00] Merve's background and initial challenges

[00:06:00] Mindset shift from solopreneur to CEO

[00:12:00] Key Strategic Actions & Impressive results

[00:19:14] Biggest Takeaway: Success requires the right combination of mindset, structure, and consistency

[00:22:00] Advice for new coaches: The ABCs of coaching success - Authenticity (be yourself), Belief (trust the process), and Consistency (keep showing up)

"I truly believe I would have gotten here eventually - but in 10 years instead of one. Investing in the right support fast-tracks your success." – Merve

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss today’s episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action.

Key Timestamps:

[00:01:00] The Challenge of Overthinking

[00:02:00] Step 1: Lowering the Bar

[00:04:00] Step 2: Commitment Over Feelings

[00:10:00] Step 4: Messaging for Clarity

[00:11:00] Step 5: Co-Working for Focus

[00:12:00] Step 6: Weekly Reflection

Key Takeaways:

• Just start - motivation follows action
• Work with your natural tendency type (Obliger, Questioner, Upholder, or Rebel)
• Message someone when you're stuck
• Use co-working sessions for structured accountability
• Implement a weekly reflection practice

Useful Links

One-Stop Coaching Shop: Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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In today's episode of Women in the Coaching Arena, host Jo Lott welcomes special guest Teresa Wilson, a Coach and Shadow Work Specialist. Together, they explore the transformative power of shadow work. If you're a coach who struggles with self-judgment, constantly labeling your sessions as "good" or "bad," or feeling stuck in repetitive patterns, this episode provides invaluable insights for both personal and professional growth.

Episode Timestamps

[00:02:00] - Teresa's Coaching Journey

[00:03:00] - Understanding Shadow Work

[00:06:00] - Balancing Authentic Self and Social Expectations

[00:08:00] - Shadow Work in Coaching Practice

[00:14:00] - The Role of Self-Compassion

[00:22:00] - The 4P Model for Coaches

[00:39:00] - Transformational Potential of Shadow Work

[00:42:00] - Teresa's Retreat and Learning Opportunities

Key Quote:

"Shadow material wants our attention. We can feel its impact in an unpleasant way, but when we know how to harness it, that energy becomes available to us."

If you want to dive deeper into Teresa’s work, she has some incredible shadow work retreats coming up. Check out the details at  https://www.teresawilsoncoaching.com/

Useful Links

One-Stop Coaching Shop: Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps

"Your ideal customer is more important than you think... Business is so much easier when you serve the right people."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today’s episode for Jo’s practical tips on using your story to elevate your marketing and attract your dream clients.

Episode Timestamps

[00:01:00] - The importance of aligning your niche with your personal story

[00:03:00] - Market realities: Understanding the 80/20 rule in coaching success

[00:04:00] - Why clients choose coaches: Connection over credentials

[00:09:00] - The River of Life exercise: Mapping your journey

[00:11:00] - Practical tips for incorporating your story into your marketing

[00:12:00] - The importance of specificity in branding (featuring Seth Godin's insights)

[00:14:00] - Action steps

"People don't buy coaching, they buy connection with you and the outcome that they want. Your ideal client isn't just looking for another coach, they are searching for someone who absolutely gets them. Someone usually who has walked a similar path, overcome similar struggles, or achieve what they want to achieve."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is both sustainable and fulfilling!

[00:02:00] - Laura introduces herself as a maternity return coach and shares her background in HR and personal journey into coaching

[00:04:00] - Discussion of Laura's business challenges before joining the Business of Coaching program

[00:08:00] - Key actions Laura implemented:

• Established "Sales Mondays"
• Created systematic approach to client acquisition
• Developed measurable metrics for business growth

[00:12:00] - Laura's results and achievements:

• Highest earning year ever
• Increased business confidence
• Consistent client acquisition

[00:18:00] - Key takeaways and advice:

• The importance of getting support
• Not trying to do everything alone
• Committing fully to business growth

With the guidance of business mentor Jo Lott, Laura overcame self-doubt, implemented structured sales strategies, and achieved her highest-earning year yet.

Limited-Time Offer! Get 30% off my Signature Solution Step-by-Step Study Course for 5 days only (February 12–16). Use coupon code 30OFF at checkout.

Useful Links

Signature Solution Couse (30% off)

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Let's-Coach - Free Co-Coaching Monthly Event to Support You to Grow Your Business

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York.

Episode Highlights:

[00:00:45] Introducing Lisa York, digital sales strategist

[00:01:45] Overcoming sales resistance as women entrepreneurs

[00:03:00] Building a successful business without social media

[00:05:45] The power of reaching out to your network

[00:08:45] The crucial difference between marketing and sales

[00:11:30] Why do you need 102 emails on average to make a sale

[00:14:00] Common issues in sales funnels and how to fix them

[00:23:45] Tips for reviewing and optimizing your sales funnel

[00:26:00] How to start an email list from scratch

[00:31:00] Special offer: Sales funnel review competition

Useful Links

Lisa York's website

Signature Solution Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

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