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163 | How to Choose Your Coaching Niche
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.
Timestamps
[00:00] The niche question coaches keep asking
[01:00] Why most niche statements don’t work
[02:00] The memory test for a strong niche
[03:00] Where your niche actually comes from
[05:00] Turning vague ideas into real problems
[06:30] The fear of choosing wrong
[09:00] Building a niche that fits your life
“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott
Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.
Say your niche out loud today and take one step to share it, even if it’s not perfect yet.
Useful Links
The Clear YES workshop
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
View all episodes
By Joanna Lott
5
55 ratings
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.
Timestamps
[00:00] The niche question coaches keep asking
[01:00] Why most niche statements don’t work
[02:00] The memory test for a strong niche
[03:00] Where your niche actually comes from
[05:00] Turning vague ideas into real problems
[06:30] The fear of choosing wrong
[09:00] Building a niche that fits your life
“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott
Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.
Say your niche out loud today and take one step to share it, even if it’s not perfect yet.
Useful Links
The Clear YES workshop
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
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