The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come.

This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track.

Timestamps:

[00:00] The real question behind “how much marketing?”

[01:00] Why coaching and business are two different things

[02:00] What marketing actually includes

[03:00] A 20-hour week breakdown

[04:00] Reframing marketing as part of your mission

[05:00] Curating your LinkedIn feed

[06:00] Changing beliefs through your content

Powerful quote from the episode:

“Visibility creates opportunities.” - Jo Lott

Today, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Mentioned in this episode:

🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)

I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business.

You can join in two ways:

In person: Friday 26 June 2026 at the Roehampton Club, London

Online: Monday 29 June 2026, 1.00–2.30pm BST

Join the waitlist to get:

Early access to tickets (released Wednesday 6 May)

The lowest available price

The best chance of securing your place

👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK