After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026.

00:00 – Starting from zero

02:05 – Choose a real niche

03:40 – Create a simple offer

05:20 – Start conversations now

07:00 – Prioritise proof early

08:30 – Go all in on one platform

09:40 – Get the right support

This episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well.

These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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