This is an honest conversation about courage, clarity, and building a coaching business one decision at a time.

Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision.

This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step.

Timestamps:

00:00 - Why Changing Your Niche Feels So Scary

02:00 - Finding The Right Direction

03:45 - Navigating The Pivot

06:55 - The Power Of Community

11:55 - Launching A First Group Programme

16:00 - What Coaching Really Gives You

22:20 - Final Advice For Coaches

Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going.

Check out Valeria's website

Connect with Valeria on LinkedIn

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see.

Timestamps

01:20 - Two Real Client Examples

03:10 - The Movement Reframe

04:45 - Don’t Dismiss Small Wins

06:15 - Testimonials vs Case Studies

07:40 - Better Questions to Ask Clients

08:55 - Why Overclaiming Backfires

10:00 - Look for the Shift

The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before.

Useful Links

Coaching Onboarding & Retention Guide

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients.

00:00 - The Coaching Plan Trap

01:45 - What a Coaching Plan Really Is

03:10 - Structure vs Coaching

04:20 - Why Clients Want Certainty

07:05 - When Plans Become the Problem

09:05 - The Three-Phase Approach

10:45 - Simplicity Sells

The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go.

Useful Links

How to Create a Signature Coaching Offer (Free guide)

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days.

This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through.

By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life.

Timestamps

00:00 - Why consistency feels hard

02:30 - Rebecca’s habit story

07:00 - The Habits Compass

08:30 - Motivation, ability and prompts

14:30 - Designing tiny habits

16:00 - Unblocking resistance

22:00 - Dopamine and distraction

31:00 - Energy habits

Check out Rebecca's website

Connect with Rebecca on LinkedIn

Useful Links

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number.

What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?”

Timestamps

00:00 - Why Pricing Feels So Hard

02:00 - The £5,000 Per Month Exercise

03:00 - Pricing as Business Design

04:00 - The Three-Part Pricing Framework

05:00 - Raising Prices Gradually

06:00 - Building Around Your Life

07:00 - Common Pricing Mistakes

This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier.

Useful Links

A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day?

In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months.

Timestamps:

00:00 - Andy’s Story

02:03 - Taking Action

04:07 - Finding a Niche

06:00 - The AI Lead Magnet

08:05 - Ten Clients in Months

09:27 - Beyond One-to-One

11:25 - What’s Next?

12:00 - Why It Worked

This episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready.

Check out Andy's website

Connect with Andy on LinkedIn

Useful Links

Learn about The Business of Coaching programme

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.

Timestamps:

00:00 - Coaching vs Business

02:00 - Leaving Employment

03:00 - Designing Your Life

04:00 - Money Reality

05:00 - Niche & Offers

07:00 - Stop Hiding in Learning

09:00 - Visibility & LinkedIn

11:00 - What Actually Matters

This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.

Useful Links

Download the 12 ways to get clients now

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear?

In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough.

00:00 - Nice to Have vs Must Have

01:02 - Why Interest Isn’t Action

02:01 - The Urgency Problem

02:45 - Specificity Changes Everything

03:10 - Problems People Will Pay to Solve

04:02 - The Cost of Staying Stuck

04:40 - Ellie’s Niche Shift

When your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier.

Useful Links

Learn about The Business of Coaching programme

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business.

If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like.

Timestamps

00:00 - From self-doubt to possibility

03:45 - The investment fear

05:30 - Shiny objects and avoidance

07:20 - Learning to be visible

09:05 - The power of accountability

11:00 - The sales sprint breakthrough

13:10 - Keeping the lights on

17:15 - Building confidence through action

This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently.

Check out Kiran's website

Connect with Kiran on Linkedin

Useful Links

Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned.

Timestamps

[01:00] Visibility, trust, conversations

[02:00] Start with your existing network

[03:00] Relationships and referrals

[04:00] Speaking builds trust faster

[05:00] Partnerships that work

[06:00] Long-form content that lasts

[07:00] Email and staying top of mind

This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients.

If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently.

Useful Links

Join the Dare Greatly Event waitlist

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon)

Learn about The Business of Coaching programme

Signature Solution Course

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.