Sign up to save your podcasts
Or
Share 171 | How to Start a Coaching Business (What Actually Matters)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
171 | How to Start a Coaching Business (What Actually Matters)
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.
Timestamps:
00:00 - Coaching vs Business
02:00 - Leaving Employment
03:00 - Designing Your Life
04:00 - Money Reality
05:00 - Niche & Offers
07:00 - Stop Hiding in Learning
09:00 - Visibility & LinkedIn
11:00 - What Actually Matters
This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.
Useful Links
Download the 12 ways to get clients now
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
View all episodes
By Joanna Lott
5
55 ratings
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients.
Timestamps:
00:00 - Coaching vs Business
02:00 - Leaving Employment
03:00 - Designing Your Life
04:00 - Money Reality
05:00 - Niche & Offers
07:00 - Stop Hiding in Learning
09:00 - Visibility & LinkedIn
11:00 - What Actually Matters
This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready.
Useful Links
Download the 12 ways to get clients now
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Signature Solution Course
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Connect with Jo on LinkedIn
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
Mentioned in this episode:
Dare Greatly Event - June, in person and online
Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly.
This year, we’re focusing on how to 10X your results from the same effort.
We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily.
At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious.
This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions.
It’s happening both in person and online.
If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station.
Or you can join us online on Monday 29 June for a shorter version of the event.
Sign up here
https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline
More shows like Women in The Coaching Arena
View all
The Amy Porterfield Show
4,591 Listeners
Cheat Sheet with Ridge & Frost
23 Listeners
Squiggly Careers
62 Listeners
The Diary Of A CEO with Steven Bartlett
8,876 Listeners
Feel Better, Live More with Dr Rangan Chatterjee
3,903 Listeners
How To Fail With Elizabeth Day
1,228 Listeners
The Jasmine Star Show
2,611 Listeners
The High Performance Podcast
575 Listeners
Law of Attraction Changed My Life
1,732 Listeners
The Calm Christmas Podcast with Beth Kempton
269 Listeners
The Rest Is Entertainment
907 Listeners
The Louis Theroux Podcast
650 Listeners
Begin Again with Davina McCall
613 Listeners
Aspire with Emma Grede
671 Listeners
Dig It with Jo Whiley and Zoe Ball
192 Listeners