If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing?

Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity.

This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that.

Timestamps

[00:00] The real reason clients aren’t coming

[02:00] Why growth is slower than you expect

[03:00] Hiding behind “busy work”

[05:00] Clarity that makes people refer you

[07:00] The power of uncomfortable action

[10:00] Recognition and trust over time

[13:00] Conversations that lead to clients

“Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott

Send the message, start the conversation, share your work - not when it feels easy, but because it matters.

Useful Links

Download the Free Digital version of Coaches' Planner - NEW edition 2026

Learn about The Business of Coaching programme

Signature Solution Course

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Mentioned in this episode:

🎟️ Dare Greatly - Mid-Year Reset (Waitlist Now Open)

I’ve just opened the waitlist for Dare Greatly - a mid-year reset designed to help you step back, think clearly, and make confident decisions about the next stage of your business.

You can join in two ways:

In person: Friday 26 June 2026 at the Roehampton Club, London

Online: Monday 29 June 2026, 1.00–2.30pm BST

Join the waitlist to get:

Early access to tickets (released Wednesday 6 May)

The lowest available price

The best chance of securing your place

👉 Join the waitlist: https://joannalott.krtra.com/t/mLZSjWxuMarK