Showing Up with Vicki Knights

18. Using Instagram to Build Your Personal Brand with Rebecca Carpenter


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What does it take to build a standout personal brand in the world of wedding photography?

In this episode, I chat with wedding photographer Rebecca Carpenter, who shares her journey of turning criticism into fuel, embracing her vibrant personality, and finding balance in her business.

Rebecca opens up about how burnout reshaped her approach, the power of being "too much," and why failure isn't always a setback but sometimes protection in disguise. This episode is packed with insights for anyone building a business or simply trying to show up more authentically.

We chat about:

- How Rebecca used Instagram stories and reels to grow her following to over 25k, build her personal brand and ultimately create a thriving business - How Rebecca built her personal brand by showing up authentically online.

- Why burnout became a turning point in her business

- How she turned her 'too muchness' into her superpower in her business

- The unexpected lessons that come from failure, and why it's not always a bad thing. And lots more!

Connect with Rebecca

- follow Rebecca on Instagram: @rebeccacarpenterphotography

- Rebecca's website; https://rebeccacarpenterphotography.com/

Connect with Vicki See the Instagram reel with behind-the-scenes clips from my recent Visibility Retreat. Follow me on Instagram: @iamvickiknights Grab my free visibility guide: https://vickiknights.co.uk/visibility Ready to work together?

🌟 Join the waitlist for my first international VISIBILITY RETREAT taking place near Barcelona in spring 2025 and in Sussex in Sept 2025 https://vickiknights.co.uk/retreat-waitlist

🌟 Get my self-paced course, UNCOVER YOUR MAGIC, to get deep clarity and craft your personal brand from the inside out. Use the code SHOWING UP to get 10% off. https://vickiknights.co.uk/magic

🌟Join the first round of SEEN THE MASTERMIND, a high touch 4 month programme starting in October. For ambitious business owners who are ready to amplify their impact and lead with authenticity. https://vickiknights.co.uk/visibility-mastermind

🌟 Join my SHOW UP WITH CONFIDENCE MASTERCLASS on 30th September for just £20, the lowest price this will ever be available at. https://vickiknights.co.uk/masterclass

🌟 Book a BRANDING SHOOT with me and find out more about my mini branding shoot days in Guildford, Surrey https://vickiknights.co.uk/brand-photography-services

Thank you so much for listening!

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Showing Up with Vicki KnightsBy Vicki Knights

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