Today we get to learn from an expert in the industry of the ever changing world of influencer marketing...whether you are a content creator, considering applying to LTK, brand founder, or a consumer, this episode is for everyone.  Reesa Lake is an industry veteran & pioneer in the social media space. Recognizing the early shift from media's traditional celebrity placements to partnering with bloggers (now called influencers), Reesa has a deep understanding of the dynamics of influencer marketing. 

Reesa and I held similar positions in the fashion industry in the early 2000's and if you remember those days in the media (aka magazines whose covers were celebrities, models, musicians), you will appreciate how quickly the landscape has changed....it's a whole new world. This is the digital world of marketing and Reesa provides insightful and thoughtful strategies about building community, creator authenticity, forming brand partnerships, Do's & Don'ts of content creation and how to be a smarter shopper. I really think everyone can benefit from our conversation.

What I love about this business (you can do a quick google search to read about all the impressive numbers) and what is most impressive to me is the fact that it has revolutionized the way women (specifically Moms) can earn money.  Reesa discusses the life changing impact that LTK has had on many of their millionaire creators. 

In this episode:

-Rise of LTK

-Evolution of digital marketing

-LTK Creators: Applying, Growth Strategies, Maximizing Earnings & Engagment 

-Building Trust & Navigating Brand Partnerships 

-Engagment & Community Management

-LTK Success stories and what it takes to earn $$$ 

-Future of Affiliate Marketing 

-Balancing Career & Motherhood 

-The Importance of Kindness & Relationships

Enjoy xx

@noelleettoi

You probably know your sign (I'm a Sagittarius) and maybe your Enneagram, but have you heard about Human Design? I was first introduced to Human Design a few years ago and immediately wanted to learn more. It is a system that combines astrology, modern physics, and the Kabbalah and centers around the division of human beings into four "energy types". I am a projector with a 4/6 profile.  Before you listen you may want to jump online and get your design:  https://humandesignblueprint.com 

Today's episode with one of the world's leading experts in Human Design, Erin Claire Jones will introduce you to the many benefits of learning about your own human design. Erin's first book just launched; How do you Choose and is a "human design guide to what's best for you at work, in love and in life". 

In today's episode:

-Define Human Design 

-Erin's introduction & journey to building a Human Design business

-Exploring the types of Human Design

-Building a business around Human Design

-Monetizing & Business Growth

-Importance of support for Projectors (Erin & I are both projectors - but very different)

-Navigating book writing process with a baby & while pregnant 

-Human design certification and its impact 

-Balancing motherhood 

Erin's new book is available to purchase and gives prompts and real life examples of the positive impact of learning your own unique design.  And Erin is giving all of our listeners a discount... use the below links! 

Here's the link to get their custom guide: https://humandesignblueprint.com/guide/ (use the code NOELLE for a discount)

Here's a link to get the book: https://humandesignblueprint.com/preorder-book/

Here's a link to study human design with me: https://humandesignblueprint.com/product/course/ (use the code NOELLE for a discount)

Here's our instagram: instagram.com/erinclairejones & instagram.com/humandesignblueprint

@noelleettoi

May-cember is in full swing and this episode is going to make you look and feel like the prepared gift giving Queen you are! Enter Steph Weibring, founder of Joy Creative Shop. After ordering my daughter JCS personalized stationery for her birthday, I found myself returning to this website and wanting to do a complete stationery overhaul in my house.  Steph has created the solution to those terrible, expensive, 5 min before the party starts trips to the store to finish the gift with the perfect bag/card.  Joy Creative Shop's Bag of Tags, Birthday Bundle, Collaborations and personalized stationery are the answer to all of your gifting needs. As the end of the year social season approaches, I hope that you’ll visit Joy Creative Shop and treat yourself & set yourself up for success so that you show up with the perfect Teacher gift, Thank you, Hostess, Birthday, Graduation gift that conveys your thoughtfulness & creativity. These pieces really are the perfect accessory to any gift.

By the end of this episode you will not only love JCS but also Steph too. Steph brings us alllll the way behind the scenes of a true start up (she’s 15 years in) and describes exactly what it looks like to “work in the margins” of motherhood and building a business. I loved this conversation so much and all the product that Steph is creating. 

In this episode:

-Importance of slow growth

-Early Days & starting on Etsy

-Navigating expansion & collaborations

-Power of Influencer Marketing & email newsletter

-Understanding product needs & product evolution

-Gifting on go- solving for common everyday problems 

-Creating joyful gifting experiences

-Thoughtful teacher gifts

-Simplifying gifting - stress free solutions 

Enjoy!

@noelleettoi

I had the loveliest conversation with Nashville based artist, Lizzy Love!  Lizzy (yes, that's her real name) captured my attention with her gorgeous pieces from her Ladies Series. I immediately added to my personal wishlist. Lizzy's exploration of fashion, interiors and feminine figures on large scale canvas are dreamy.  And she does commissions...think you & your daughter, mother, sisters, grandmothers!  Lizzy is also our first artist on the show who is represented by a gallery and walks us through that process during our conversation. In this episode we cover:

-Introduction to Lizzy's art journey

-Early career in Nashville 

-Navigating the art world & gallery representation

-Role of community & networking in the art world

-Promoting your own art in the digital world

-Creating large scale art pieces

-Pricing dilemma & valuing your creativity

-Finding unique art to build your personal collection

-Motherhood and art: finding balance & inspiration

-Persistence and mindset: the key to success 

-Building your email list is vital to business growth

Enjoy

Noelle xx 

@noelleettoi

Wait until you hear the many lives of Elissa Goodman on today's episode. Elissa is an LA based holistic nutritionist & cleanse expert.  Elissa was diagnosed with cancer in her 30s and took a holistic approach to her healing.  Alongside radiation treatment, she started investigating therapy, yoga, and naturopathy. When Elissa's husband then lost his own battle with cancer a few years later, she went back to school to study Eastern and Western nutrition, Chinese medicine, and Ayurveda. She wrote a book about recovering from cancer and began practicing as a nutritionist, designing cleanse programs for numerous LA wellness restaurants before starting her own company. Today her S.O.U.P. Cleanse is famous: Customers get five days of organic plant-based soups, salads, tonics, broths, and lattes designed to help boost glow and gut health and to support metabolism and help control sugar cravings; the idea is to reset for a healthier diet going forward. 

And the best part is that we can reset from ANYWHERE.  Elissa offers digital cleanses with everything you need online to do a cleanse wherever you are located. Elissa has built a multifaceted business over the years and has a new book coming out at the end of the year; Pro-Aging Hacks.  Elissa is glowing... its definitely an I'll have what she's having moment! 

In this week's episode: 

-Elissa's career pivot to health & wellness 

-Facing cancer & emotional wellbeing

-Impact of stress & lifestyle choices

-Hydration and sugar consumption

-Protein needs, gut health, alcohol consumption

-Cleansing and detoxing the body

-Travel necessities to feel your best while away 

-Daily juice rituals & vegetable intake 

-Understand supplements 

-Building a health based business

-Personal growth & reinvention

-Pro-aging hacks for vibrant living in your 50s, 60s, 70s and beyond

-Power of Plant medicine

-Meditation 

-Work with Elissa 

@noelleettoi

Liz Eichholz is the co-founder and Creative Director of luxury bath and lifestyle brand Weezie. Weezie launched in October 2018 and experienced immediate success nationwide, selling nearly 15,000 towels to customers in all 50 states within 3 months of launch. Coveted by celebrities such as Gwyneth Paltrow, and featured on the TODAY Show, Good Morning America and more, the brand has experienced explosive growth: selling over half a million products to 125,000+ customers nationwide and employing a team of over 50.  And yes, while these numbers are impressive, what I love most is that they have paid attention to the small details (attached tie, no shawl collar & sleeves that roll & button!!!)...they have considered every scenario because they are their customer! 

In today's episode we cover:

-Liz's journey: Austin-Georgia-NYC-Georgia 

-Liz's engagement & the (old) towel registry experience 

-Identifying a white space, teaming up with a co-founder & how they found their match made in heaven, manufacturer 

-Launching Weezie & managing it's early success 

-The details (Weezie Winks) that make the brand so special

-Expanding the brand, origin of the name and partnerships 

-Managing a team & HR responsibilities 

-Role of Social Media 

-Honest conversation about balancing work & family life

-Liz creates our Weezie Must Haves for every home

These make the perfect gifts for yourself or maybe a special Mom! Mother's Day is just a few weeks away. Please enjoy this special shopping code for our listeners. 

Code: BEHINDTHESCENES15

• 15% off order
• one use per customer
• active until 5/31/25

@noelleettoi

Have you discovered Colleen's gorgeous, friendly and approachable online art gallery that is Sugartown Art & Antiques? Colleen is a mother of 4 and is the founder of this highly curated amazing online art gallery that makes shopping for art fun and accessible. Being somewhat confused and feeling defeated by her own personal search for art and realizing a massive gap, Colleen began to shop vintage shops, antique markets, estate sales etc and build a collection for their home.  Shortly after, friends & family came calling and requested Colleen to source pieces for their own homes. Colleen searches all over to bring you the best of Fine, Original and Contemporary art.   She gives easy tips that anyone can follow on your own pursuit of building a personal art collection, as well as trusted resources.  I'm still so sad that I missed out on a piece that Colleen was selling - so make sure you sign up for her email newsletter! You will receive first notification when new pieces become available. 

 In this episode:

-Early entrepreneur days - selling on ebay

-Launching Local Hem- boutique aggregator 

-Starting to collect Art 

-Mixing different art styles

-Dealing with empty walls

-Sizing/framing 

-Shopping for art tips / red flags

-Buying prints - what are you actually buying 

-Overcoming self -doubt / The future self 

Enjoy and happy art shopping. xo 

@noelleettoi

NYC based Becky Fawcett has a special connection to the Main Line (location from where I record) because she is from here. While Becky and I have several mutual friends and connections, it was my pleasure to have the opportunity to chat with Becky about building Helpusadopt.org. 

Helpusadopt.org, founded in 2007, is a national 501(c)(3) adoption grant program. Helpusadopt.org was founded by Becky and Kipp Fawcett as a response to their own personal adoption experience in an effort to make adoption more feasible for all families. 

Since 2007, Becky has been using her voice to share knowledge and build a business to support & build families. Becky's bravery and honesty about her challenges with IVF and then embarking on her adoption journey will resonate with many. In today's conversation we cover:

-Becky's founder story

-Breaking the stigma: Reality of Infertility

-Journey of the adoption process

-Stigma of adoption and its impact 

-How could adoption enter your life? 

-Positive adoption language

-Becky educates us on the red flags one should beware of when going through the adoption process

-Becky shares personal insights on her experiences and is a wealth of knowledge & information 

-This year in 2025 HUA will donate over $3 million in grants 

Thank you, Becky for using your voice and spreading your message and for building so many happy families! 

@noelleettoi

Dudley Stephens is celebrating a business milestone as they approach their 10 year anniversary this year and I had the opportunity to sit down with their founders and hear their story. I am so impressed by Kaki & Lauren and the business they have built.  Yes, I love their amazing product but did you know that they have recycled 8.5 million bottles? Did you know that they have created a supportive work environment for their team and offer moms flexibility?  

I know that I can hardly go anywhere without seeing at least one person wearing their elevated fleeces.  Kaki McGrath & Lauren Dudley, along with their mother, Bonnie and a small investment from their father, launched Dudley Stephens when they recognized a gap in the market.  Wanting to wear something cozy (fleece- reminiscent of their past) & elevated but unable to source that exact piece, they set out to create their own version.  From the early beginnings to managing a team, Dudley Stephens has stayed true to their brand story and identity.  Their pieces are easy to wear and eliminate wardrobe overthinking.  Their fleeces can be worn day to night, paired with leggings or throw on their blazer with jeans or over a skirt/dress.  They have mastered the silhouettes and offer seasonal fabrications... making them a year round must have for every closet. Hint...Cant wait to see their May drop :) 

In this episode we cover:

-Navigating early start up days (Kaki built their website overnight when their designer ghosted them 2 weeks before launch)

-Sourcing & Manufacturing 

-Expansion and staying true to the brand identity 

-Business model decision / online presence /cadence of their business 

-Power of email marketing (hint..start building your email list now)

-Social Media Strategies & Authenticity

-Balancing motherhood

-Sustainable fashion (they have recycled 8.5 million bottles!!!!)

-Created a flexible work environment for moms!! 

-10 year partnerships that we can check out this year

I hope you enjoy this episode! 

Noelle xx 

And happy shopping! Here is the code: Dudley15

@noelleettoi

If you love jewelry, then you are in for a treat today.  I had the pleasure of speaking with Katherine Jetter, jewelry designer and owner of The Vault Nantucket. I was introduced to Katherine's work, when I popped into The Vault while visiting Nantucket and have continued to visit the store each summer.  Katherine's creative & innovative artistry will completely transform the way you think about gem stones...these are not your great grandmothers Opals! Each time, I visit the store I am delighted by Katherine's designs and her mastery at curating other jewelry designers in her store.  Every piece is a stunner and so many price points are represented. Katherine's love of science paired with her exquisite and trained eye, makes her jewelry truly stand out. 

In today's episode you will hear Katherine's story which began in Australia and how at 16, she left home for boarding school in England. Katherine takes us through her early years (including a JP Morgan stint) and eventually to her current business. 

Katherine shares:

-History, challenges and story of building a jewelry business

-Tips for everyone on beginning to collect personal jewelry

-How to care & extend the life of your current jewelry 

-This one tip that can transform any piece in your jewelry wardrobe 

-The art of layering 

-Professional opinion on trends, engagement rings 

-Rules of Mixing & matching...hint, there really aren't many! 

-Philosophy of jewelry from a true artist, expert and professional jewelry designer 

This conversation was such a delight. I hope it brightens your day and that you visit Katherine on her website (https://katherinejetter.com/) or on Nantucket (https://www.thevaultnantucket.com) this summer so that you can reimagine color in your own personal jewelry collection. I know that is what Katherine has done for me! 

Enjoy,

Noelle xx 

Cleaning Products

Ultrasonic - https://www.amazon.com/Ultrasonic-Jewelry-Cleaner-Eyeglasses-Necklaces/dp/B0DDKSRY1M/ref=mp_s_a_1_5_sspa?crid=1SEZUV8SEEBVV&dib=eyJ2IjoiMSJ9.1FP6NnWuXlCp6f0gvdomJw8CV8vRZDAfjpE3iwvnckMizD0Z0pRZidXBeGVotgvqPym9tcWjWrvjV1SfYA_SMpizpqKLNt618eRlixqzgrxLtMuWcOEoleWCI8jaBwRoliH5nYUW3nt6QA8F1pzlB9MzM5nFjRaLvKxlpgIol4w6lfx9s0y55kiPxQXzOVOfU3xajl02Ss0ckFpTurE92A.VnJoehYgwouAZdQ-J8G9xEQuku8XI6dVgkCcrJ73kTY&dib_tag=se&keywords=ultrasonic+cleaner&qid=1741702070&sprefix=ultra%2Caps%2C189&sr=8-5-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9waG9uZV9zZWFyY2hfbXRm&psc=1

ttps://www.amazon.com/iSonic-CSGJ01-8OZx1-Ultrasonic-Cleaning-Concentrate/dp/B00F544SJU/ref=mp_s_a_1_3_pp?crid=YTYIQPMT2FS1&dib=eyJ2IjoiMSJ9.RqCU5DHWL9BsSG0kCl

@noelleettoi