Behind the Screens

By Vista GroupTechnology

Behind the Screens episodes

March 26, 2024Ghostbusters and Horror Double-Features
As Kung Fu Panda 4 debuts in China and the Ghostbusters hit the big screen domestically, it’s an exciting week for box office. We delve into the audience of Ghostbusters: Frozen Empire to explore how the audiences for the franchise has evolved over its 40 years, and look into horror double-features with Immaculate and Last Night with the Devil here on Behind the Screens.

Topics and times:
Ghostbusters: Frozen Empire box office overview - 1:31

Ghostbusters: Frozen Empire audience analysis - 3:24

Multigenerational audience appeal - 6:22

Box office top 5 roundup - 8:57

Immaculate audience analysis - 10:06

Late Night with the Devil box office and audience - 13:00

Godzilla x Kong pre-sales - 16:08

Next week - 18:08

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Kung Fu Panda 4 launched in another 13 international markets this weekend including China, taking $72M around the world, its global cumulative total nearly reaching $270M.

Ghostbusters: Frozen Empire topped the box office with $45.2M domestically and $16.4M internationally from 25 territories, for a global debut total of $61.6M.

Dune: Part Two grossed a further $48M this past week, and now sits at a global total of $575M.

Immaculate debuted to $5.3M at the domestic box office for 4th position this weekend.
21 min
March 19, 2024Arthur The King’s audience, the 'Poohniverse', and Dune approaches $500M
Dune: Part Two continues to make a splash as it surpasses its predecessor and approaches $500M worldwide. As Arthur the King debuts, we examine the audience, and take a look at pre-sales for Ghostbusters: Frozen Empire on this week’s instalment of Behind the Screens.

Topics and times:
The ‘Poohniverse’ set for 2025 - 0:32

Box office overview - 1:30

Arthur the King box office overview - 3:48

Arthur the King audience analysis - 4:10

Arthur the King reception - 6:47

Ghostbusters: Frozen Empire pre-sales - 7:31

Next week - 9:00

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Dune: Part Two approached the $500M mark worldwide in its second week, grossing $80.3M globally this past week, and crossing $100M from IMAX screenings.

Kung Fu Panda 4 widened its release internationally, grossing nearly $70M worldwide including $29M from the domestic market.

Arthur the King debuted with $7.5M in the domestic market.

Imaginary grossed a further $5.6M domestically, reaching $19M domestic total in its second week.

Cabrini dropped 61% for $2.8M in its second week, and now sits at just over $13M for its cumulative domestic total.
12 min
March 12, 2024The Oscars, Kung Fu Panda 4, and Imaginary
Kung Fu Panda returns to the big screen at the head of the box office as Dune: Part Two comes close to the original’s lifetime gross already. Following the Academy Awards, we’re examining the audiences for Kung Fu Panda 4, Imaginary, and Cabrini on this week’s episode of Behind the Screens.

Topics and times:
Domestic box office overview - 1:36

Dune: Part Two box office overview - 3:24

Kung Fu Panda 4 box office overview - 4:09

Kung Fu Panda 4 audience analysis - 5:15

Imaginary box office and audience analysis - 8:15

Cabrini box office and audience analysis - 11:52

Next week - 14:16

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Kung Fu Panda 4 debuted at the top position with $58M domestically and $22M from 41 international territories for a global total of $80.5M.

Dune: Part Two grossed $46M domestically, a 44% drop from the opening weekend, and $127M globally, bringing its worldwide total to $367M.

The Pig the Snake and the Pigeon, a chinese release, grossed $20.7M worldwide.

Imaginary grossed $10M in the domestic and $3.1M internationally, though from only 27 territories.

Cabrini from Angel Studios grossed $7.6M.

and YOLO, after achieveing nearly half a billion in China, debuted to the domestic market with $900K.
16 min
March 05, 2024Dune: Part Two kickstarts the box office again!
All eyes are on Dune: Part Two as the big screen lights up again, and we’re bringing you all the numbers across the booming box office, as well as breaking down the audience for Denis Villenueve’s blockbuster sequel. How does Dune: Part Two compare to the original? Join us Behind the Screens to find out!

Topics and times:
Global box office overview - 0:36

Domestic box office overview - 2:00

Dune: Part Two box office - 3:36

Dune: Part Two audience analysis - 7:00

The Chosen Season 4 Part 3 box office and audience - 13:55

Next week - 15:24

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Dune: Part Two exploded onto the big screen with a $178.5M global opening weekend, with $81.5M estimated domestically across 4071 screens—giving it a per-screen average of $20,019—and an additional $97M from 71 territories internationally.

Bob Marley: One Love crossed the $150M worldwide this past weekend, with some territories yet to release, and $7.4M grossed domestically this weekend.

Ordinary Angels grossed an additional $3.9M for a $12.5M cume to date.

Madame Web also grossed $3.2M in its third weekend, reaching $40M cumulative total.

The Chosen Season 4 Episodes 7 & 8 grossed $3.2M with the third instalment of its series episodes in cinemas.
18 min
February 27, 2024Dune: Part Two pre-sales, AI video generation, Demon Slayer, and Ordinary Angels
With the next big blockbuster on the horizon, we have a Behind the Screens look at how the pre-sales box office and audience are shaping up for Dune: Part Two. Between Demon Slayer and Ordinary Angels landing on the big screen this past weekend, we uncover who’s on which side in the audience, and dive into a discussion on the emergent technology of AI video generation.

Topics and times:
ChatGPT’s new video generation - 0:32

Box office overview - 3:59

Demon Slayer box office - 7:00

Demon Slayer audience analysis - 8:25

Ordinary Angels box office and reception - 11:08

Ordinary Angels audience analysis and marketing recommendations - 11:50

Driveaway Dolls box office and audience - 16:38

Dune: Part Two pre-sales - 19:56

Next week - 23:12

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Bob Marley: One Love maintained the top position in the domestic market with $13.5M, bringing its domestic total to $71.2M. It added another $15M internationally from 60 markets for an international total of $49M.

Demon Slayer: Kimetsu no Yaiba—To the Hashira Training debuted to $11.5M in the second position domestically.

Ordinary Angels, another faith-based title, grossed $6.5M domestically in its opening.

Madame Web grossed $6M in its second weekend, reaching only $35.4M so far in the domestic market and $77M worldwide.

And Migration rounded out the top 5 domestically with $3M.
25 min
February 21, 2024Who’s your Valentine? Bob Marley and Madame Web
From Valentine’s Day to Presidents’ Day, there’s a long holiday period to delve into with this week’s box office. With Bob Marley: One Love achieving the 2nd-highest opening for a musical biopic, can it make up for the unfortunately lackluster debut of Madame Web? Join us Behind the Screens as we take a close look at the box office and audience breakdowns for both debut titles.

Topics and times:
Vista group Conference - 0:39

International box office overview - 3:17

Domestic box office overview - 3:53

Bob Marley: One Love box office - 5:20

Bob Marley: One Love audience analysis - 7:08

Madame Web box office - 12:15

Madame Web audience analysis - 13:53

Domestic box office roundup - 18:57

Next week - 21:08

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Bob Marley: One Love debuted at the top of the box office, grossing $28.6M across the 3-day weekend, $34.1M from the 16th to the 19th, or if including the Valentines Day release for an extended evaluation, $52M in the domestic market. Across the weekend alone, Bob Marley: One Love grossed $29M across 47 international markets for a global total of $74.6M.

Madame Web debuted to a decidedly lower result, grossing $15.4M in the domestic market over the 3-day weekend ($18M for Presidents’ Day weekend, $26M including Valentine’s Day), and $25.7M internationally from 61 markets.

Argylle dropped to the 3rd spot this past weekend, bringing in $4.8M domestically in its 3rd week.

Migration rose from 5th position last week to 4th, grossing another $3.8M for a total of $115M after 9 weeks.

And The Chosen: Season 4 Episodes 4-6 took the 5th position, with $3.6M from the domestic market.
24 min
February 13, 2024The Superbowl, Lisa Frankenstein, and Lunar New Year
With Matthew and Simon absorbed in the Vista Group Conference, Ryan and Janelle take the reigns this week. Looking back over the exciting Superbowl weekend, we dive into the audience for new release Lisa Frankenstein, as well as the explosive box office results over the Lunar New Year in the Chinese market.

Topics and times:
The 2024 Superbowl - 0:50

Lisa Frankenstein reception - 2:02

Box office overview - 4:14

International box office - 6:02

Lisa Frankenstein audience analysis - 8:02

Upcoming Valentines Day releases - 11:40

Next week - 12:39

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Argylle retained the #1 spot domestically with a drop of 64% for $6.2M domestic gross.

Lisa Frankenstein debuted to 2nd position with $3.8M domestically, and has not released internationally yet.

The Beekeeper stayed in 3rd for 35.7% drop, reaching a domestic total now of $54.6M.

Wonka grossed an additional $3M, bringing its domestic total over $200M and international total over $500M.

Migration dropped 30% for $2.9M domestically.

In the Chinese market, local titles exploded for Lunar New Year with YOLO grossing $112M in the market, and Pegasus 2 grossing $105M in 2nd place.
14 min
February 07, 2024Spies and Saviours: Audience Analysis for Argylle and The Chosen
Argylle debuted across the world this past weekend alongside a box office oddity, as a faith-based TV series, The Chosen, screened the first three episodes of its 4th season in cinemas. We bring you all the details from the box office and audience analyses for both titles, this week on Behind the Screens.

Topics and times:
Domestic box office overview - 0:54

Argylle audience analysis - 2:33

International box office overview - 4:52

The Chosen audience analysis - 5:31

Upcoming releases - 7:28

Next week - 8:58

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Argylle debuted this weekend to the #1 spot with $18M grossed domestically and $17M internationally for a global total of $35M.

Anyone but U came in second globally with $17M across the domestic and international markets, crossing $150M globally.

The Chosen, a TV series release, took the #2 position domestically, grossing $7.5M.

The Beekeeper maintained a consistent drop of 20% for $5.3M domestically.

Wonka brought in $4.8M domestically, bringing its domestic total over the $200M mark.

Migration dropped 16% for a gross of $4M domestically.

And Poor Things came in 6th position with a global gross of $10.6M.
10 min
January 30, 2024Waiting for Argylle
Mean Girls and The Beekeeper battle for the top position in a week of holdovers as we wait for the debut of Argylle. While it’s the quietest week in a long time, it’s not silent, with Fighter making a sizable splash in the international market, so join us for a (very) brief run through the global box office this week on Behind the Screens.

Topics and times:
One of the toughest box office weekends in years - 0:35

Box office overview - 1:04

What we saw this week - 2:55

Domestic box office holds - 4:25

Next week - 5:20

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
The Beekeeper and Mean Girls vie for first position, with each making between $7.3-7.4M in the domestic market.

Internationally, Fighter was the biggest global film this week, grossing $1M from the US and $21M from 23 territories internationally.

Wonka, in third position domestically, had a drop of 12% for $5.9M.

Migration dropped only 6%, grossing $5.1M domestically. Globally, it crossed the $100M mark this past weekend, reaching $101.2M.

Anyone But You dropped 11% for $4.8M, passing $50M internationally and bringing its global total to $127M.
8 min
January 23, 2024Marketing holdovers with few blockbusters hitting the big screen
Mean Girls and The Beekeeper maintain the top spots domestically and internationally, while I.S.S. launched this past weekend. We take a close look at the audience for I.S.S. and ask how movie marketers can make the most of holdovers during a time with few major film releases.

Topics and times:
Weekend box office compared to previous years - 0:16

Box office overview - 1:40

I.S.S. audience analysis - 3:46

I.S.S. and holdover marketing recommendations - 6:13

What’s coming next week? - 8:44

Vista Group Customer Conference - 10:23

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:
Mean Girls held the #1 spot domestically with $11.7M, passing a $50M domestic cumulative total.

The Beekeeper grossed $8.5M domestically and $23M globally for a $75M worldwide cumulative total.

Wonka held 3rd position with $6.4M domestically.

Anyone But You grossed $5.4M domestically, reaching a domestic total of $64M and crossing $100M globally.

Migration rounded out the top 5 with $5.3M domestically, bringing its domestic total to $95M.
13 min

About Behind the Screens

From the publisher's feed

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, & Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases.