Behind the Screens

By Vista GroupTechnology

Behind the Screens episodes

September 04, 2024Summer’s end with Reagan, Beetlejuice pre-sales analysis
With the Labor Day weekend marking the end of summer, we take a look at the latest debut of Reagan, and a deep dive into pre-sales predictions, audience, and reception for Beetlejuice Beetlejuice ahead of this coming weekend. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens.

Topics and times:
Year-to-date box office comparison - 0:21

Reagan box office overview - 1:33

Reagan audience analysis - 2:30

AfrAId box office overview - 6:35

Box office holdovers - 7:48

The summer’s diverse slate success - 10:03

Beetlejuice Beetlejuice pre-sales audience - 12:05

Beetlejuice Beetlejuice pre-sales box office - 15:17

Next week - 16:48

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Deadpool & Wolverine returned to the number 1 domestic spot with $19.4M over the 4-day weekend, reaching a global total of $1.3B.

Alien: Romulus took second position with $11.2M from the 4-day weekend and $22.6M internationally. It now sits at $195M internationally and $284M worldwide.

Reagan launched to a particular audience with $10M in the US over the holiday weekend.

AfrAId debuted to $4.4M over the 4-day weekend, with an additional $2.3M internationally for a total of $6.7M.

It Ends With Us has reached a worldwide total of $284M.

Despicable Me 4 reached $914M worldwide.

And Inside Out 2 has reached an enormous worldwide total of $1.7B.
19 min
August 27, 2024Blink Twice, The Forge, and The Crow
This week saw a range of titles opening wide, with Blink Twice, The Forge, and The Crow each debuting to different unique audiences. We take an in-depth look at each, as well as how opportunities of cross-promotion, subscriptions, and bundling might be being missed. Uncover all the insights into the box office and audience analysis on this week’s instalment of Behind the Screens.

Topics and times:
Year-to-date box office comparison - 0:16

Blink Twice box office overview - 1:00

Blink Twice audience analysis - 1:28

Content warnings in cinema - 3:04

The Forge box office and audience analysis - 7:14

The Crow box office and audience analysis - 10:16

Cross-promotion, subscriptions, and bundling opportunities - 12:22

Box office holdovers - 14:19

Next week - 16:54

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Deadpool & Wolverine regained the top spot domestically with an $18M gross, and $20M internationally, bringing the global total to $1.21B.

Alien: Romulus grossed $16.2M domestically and $41M internationally with strong holds particularly in China, for a global running total of $225M.

Inside Out 2 passed $1B internationally, with a worldwide total now of $1.65B.

Blink Twice debuted with $7.3M in the domestic market and $6.7M internationally for a total of $14M.

The Forge debuted to $6.6M in the domestic market.

And The Crow opened in 8th position at the domestic market, grossing $4.6M.
19 min
August 19, 2024Alien: Romulus and the accuracy of box office forecasting
Alien: Romulus took the top spot this weekend at the domestic box office, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien, we talk through how its hitting the nostalgia angle, what genre cross-promotion opportunities there are, and more on how to market the xenomorphs further. Plus we take a look at the performance of box office forecasts in the industry of late to see how they measure up to reality.

Topics and times:
Streaming ’mockbusters’ - 0:18

Alien: Romulus audience reception - 1:31

Alien: Romulus box office overview - 2:30

The misses of box office predictions - 2:59

Alien: Romulus audience analysis - 4:11

Alien’s genre mix: horror and sci-fi tie-ins - 7:31

How streaming loses out - 10:28

Box office holdovers - 11:08

Next week - 12:44

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Alien: Romulus debuted with the top slot domestically, taking $41.5M in the domestic market and $66.7M internationally for a worldwide debut of $108.2M.

Deadpool & Wolverine continues surging ahead as it reaches $1.14B globally.

It Ends With Us nears $100M domestically, and with very strong holds in many territories, has a current global total of $180M.

Coraline’s 15th anniversary re-release grossed $8.9M domestically and $9.9M internationally for a global total of $18.8M.
15 min
August 13, 2024Let’s make a date: It Ends With Us and Deadpool & Wolverine
It was a neck-and-neck finish for the weekend between Deadpool & Wolverine and It Ends With Us, with both achieving incredible results. There’s a lot to cover this week as we look at Disney’s D23 announcements, breakdowns for It Ends With Us and Borderlands, and a look ahead at how pre-sales are shaping up for Alien: Romulus — join us for all the Behind the Screens insights!

Topics and times:
Disney’s D23 - 0:22

Disney investments in film - 2:50

Year-to-date comparison update - 3:28

It Ends With Us box office breakdown - 4:34

It Ends With Us audience analysis - 6:15

It Ends With Us marketing recommendations - 9:22

Borderlands box office overview - 13:04

Borderlands audience analysis - 14:21

Holdovers - 16:32

Alien: Romulus pre-sales - 17:52

Next week - 19:57

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Deadpool & Wolverine maintained the top domestic position with $54.1 M and passed $1B worldwide this week, with a domestic cumulative total of $495M and internationally $535M.

It Ends With Us opened to $50M in the domestic market, with $30M further internationally for a worldwide opening of $80M.

Twisters took 3rd position at the domestic box office, and has now reached a global total of $222M.

Borderlands debuted in 4th position with a soft $8.8M domestically and $7.7M internationally for a worldwide total of $16.5M.
22 min
August 06, 2024Traps, Crayons, and holding hands: pre-sales analysis of It Ends With Us
While Deadpool & Wolverine continue to kick ass at the box office, we turn to newcomers Trap and Harold and the Purple Crayon to see how their audiences are shaping out. Join us as we examine the latest titles and look at the pre-sales audience and predictions for It Ends With Us here on Behind the Screens.

Topics and times:
Trap box office overview - 2:05

Trap audience analysis - 2:48

Harold and the Purple Crayon box office overview - 6:50

Harold and the Purple Crayon audience analysis - 7:37

Critic scores and audience sentiment -

Box office and holdovers overview - 11:18

It Ends With Us pre-sales predictions & audience analysis - 14:06

Next week - 18:20

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Deadpool & Wolverine grossed $97M domestically in its second weekend, dropping only 54% and making for the 8th-highest domestic second weekend of all time. With a further $110.5M internationally, the film has outgrossed both Deadpool and Deadpool 2 with a current worldwide total of $824M.

Inside Out 2 grossed $27.2M worldwide, with its global cumulative total reaching $1.56B.

Twisters grossed a further $22.6M this weekend in the domestic market.

Trap debuted to $15.6M domestically and $4.4M internationally for a total of $20M.

Harold and the Purple Crayon grossed $6M with its opening weekend.
21 min
July 30, 2024Smashing records, marketing recommendations, and everything Deadpool & Wolverine
This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine. With marketing recommendations and insights into audience frequency, demographics, and the download on the box office results, we’re packed with insights on this episode of Behind the Screens.

Topics and times:
A Marvel-ous weekend - 1:00

Introducing Lauren Greene - 2:10

Deadpool & Wolverine comp titles and frequency insights - 2:50

Marketing to Infrequents - 4:18

Deadpool & Wolverine screen format analysis - 8:05

How to market from a male-skewed audience - 10:50

The viruous cycle for Twisters with Deadpool & Wolverine - 15:48

Any impact from the Olympics? - 18:13

A spot-on forecast for Deadpool & Wolverine - 19:49

Deadpool & Wolverine box office breakdown and records - 20:49

Box office roundup - 26:12

Next week - 29:40

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Deadpool & Wolverine broke multiple records as it made the biggest domestic debut of the year with $211M and $233.3M internationally for a global total of $444M.

Twisters maintained solid holds both domestically and internationally with $35.3M in the domestic market and $11M internationally, for a global total now of $221M

Inside Out 2 has now passed $1.5B globally, sitting at $1.506B, which has made it the highest grossing animated film of all time.
32 min
July 23, 2024Twisters takes flight, diving into Deadpool & Wolverine pre-sales
Twisters has taken the world by storm with a resounding opening weekend. With a deep dive into the audience, we analyse what made Twisters’ opening weekend such a success, how it captured nostalgia for the original, and how to make the most of it.

But that’s not all; with Deadpool & Wolverine on the way, we’re examining the pre-sales audience in depth, along with box office trajectories to uncover how it will perform here on Behind the Screens.

Topics and times:
Twisters success - 0:21

Twisters box office evalutation and comparison - 2:43

Twisters audience analysis - 6:45

Capturing nostalgia - 10:55

Box office holdovers - 12:23

The success of animated titles - 13:38

Deadpool & Wolverine pre-sales audience analysis - 16:46

Deadpool & Wolverine pre-sales box office trajectory - 23:13

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Twisters debuted to $81M in the domestic market, and $27.1M internationally—where it released early for some markets. The international total now sits at $42.7M, bringing the worldwide total currently to $123.2M.

Despicable Me 4 came in 2nd with $23.8M domestically, and has now reached a global total of $574.4M.

Inside Our 2 grossed a further $12.8M domestically this weekend, reaching $596M total in the domestic market. With $34.2M added internationally, it sits at a worldwide total of $1.44B.

Longlegs grossed $12M this past weekend, reaching $44M domestically and a worldwide total of $56M.
27 min
July 16, 2024Longlegs, a healthy mix of genres, and pre-sales previews for Twisters
With Longlegs and Fly Me to the Moon joining the family films for a healthy variety of options on the big screen, we’re seeing strong turnout from all manner of audiences. But our eyes have turned to the storm on the horizon, as we look ahead at pre-sales and audience previews for Twisters! Join us Behind the Screens to discover how Twisters is shaping up and who’s rushing to the cinemas to see it.

Topics and times:
Longlegs box office overview - 0:49

Longlegs marketing - 1:41

Longlegs audience analysis - 2:51

Longlegs reception - 5:20

On low budget box office success - 6:05

Fly Me to the Moon box office overview and reception - 7:36

Fly Me to the Moon audience analysis - 8:26

Box office roundup - 12:00

Twisters pre-sales - 14:08

Twisters audience previews - 15:36

Next week - 18:34

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Despicable Me 4 has pushed the franchise past a cumulative $5B, taking $132M globally this weekend to reach $440M as its current global total.

Longlegs debuted in second place at the domestic market with $22.6M, and a global total of $25.7M

Inside Out 2 grossed another $71M globally, with its cumulative total now reaching $1.35B.

A Quiet Place: Day One has crossed $200M globally, with its domestic total reaching $116M, and internationaly reaching $105M.

Fly Me to the Moon debuted to $10M in the domestic market, and $9M further internationally from 53 territories.
21 min
July 09, 2024Marketing for Minions and MaXXXine
With Despicable Me 4 and MaXXXine debuting for the 4th of July long weekend, we have a lot to cover from the 5-day weekend period, with audience analysis for the overlap between Minions and Inside Out 2, and marketing recommendations to make the most of MaXXXine’s horror and Sound of Hope. Join us Behind the Screens for all the insights!

Topics and times:
4th of July market update - 1:03

Despicable Me 4 box office overview - 2:47

Despicable Me 4 audience analysis - 4:07

Where are the Gentleminions? - 7:13

Marketing, costs, and reviews - 8:21

MaXXXine box office overview - 10:54

MaXXXine audience analysis and marketing recommendations - 11:52

Sound of Hope box office and audience - 14:33

Box office updates for Inside Out 2 - 19:14

Next week - 22:14

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Inside Out 2 has reached $1.25B in its 4th week now, with an additional $108M globally this past weekend, and is surpassing records in a number of markets around the world.

Despicable Me 4 debuted domestically over a 5-day weekend, grossing $122.6M, with an additional $73M internationally, for a global total now of $230M.

A Quiet Place: Day One grossed $21M domestically, and a near-identical $21.1M internationally this weekend, bringing its global total now to $178M.

MaXXXine debuted to $6.7M domestically and $1.1M internationally for a total of $7.8M globally.

Sound of Hope grossed $3.2M domestically over the weekend for a 5-day total of$6.8M.
24 min
July 02, 2024A Quiet Place, Horizon, and the perfect length for a film
A Quiet Place: Day One launched with a franchise-high debut, but how did Kevin Costner’s Horizon: An American Saga measure up by comparison? Join us Behind the Screens for a deep dive into the audiences and reception for both films, and a broader look at the box office lineup for July!

Topics and times:
An impressive box office - 0:22

A Quiet Place: Day One box office overview - 2:22

A Quiet Place: Day One audience analysis - 4:20

Horizon: An American Saga box office overview - 7:21

Horizon: An American Saga audience analysis - 8:58

Kalki 2898 box office and audience - 11:07

Inside Out 2 box office update - 14:11

Upcoming titles and Despicable Me 4 pre-sales - 14:43

Next week - 15:53

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:
Inside Out 2 crossed $1B globally, with $57.4M in the domestic market this past weekend.

A Quiet Place: Day One debuted to $53M in the domestic market, the largest for the franchise. An additional $45.5M from 66 international territories made for a global total of $98.5M.

Horizon: An American Saga Chapter 1 debuted with $11M domestically and an additional $500K internationally.

Kalki 2898 released to $66M around the globe, including $10.8M from the US.

Bad Boys: Ride or Die made $10.3M domestically this past weekend, rounding out the top 5.
18 min

About Behind the Screens

From the publisher's feed

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, & Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases.