Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking. Follow B&E on LinkedIn for daily ad news you need to know! https://www.linkedin.com/company/breaking-entering-podcast/

Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking. Follow B&E on LinkedIn for daily ad news you need to know! https://www.linkedin.com/company/breaking-entering-podcast/

Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking. Follow B&amp;E on LinkedIn for daily ad news you need to know! https://www.linkedin.com/company/breaking-entering-podcast/

Behind the Slate Auto Launch with Ben Whitla, Head of Brand and Marketing

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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Behind the Slate Auto Launch with Ben Whitla, Head of Brand and Marketing

Behind the Slate Auto Launch with Ben Whitla, Head of Brand and Marketing

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