#308: Lisa Landers has been operating Swirl Boutique for over 17 years, servicing SoCals’ top influencer and celebrity clientele while creating a die-hard community in the process. Not only has Swirl’s work been seen on MTV, Bravo, E! News, FORBES, Locale Magazine, ABC's The Bachelor and The Bachelor in Paradise, Summer House, and The Real Housewives of Orange County and Beverly Hills, Swirl also takes great pride in championing the work of over 50 + talented female designers and entrepreneurs. 

The reason for all of Swirl’s success is two-fold: Lisa’s love for professionally styling clients herself and her passion for cultivating a community of inspiring women. While community building is at the forefront of all brands today, Lisa has been laying the foundation for her community for almost two decades. It’s the reason that when you walk past a Swirl boutique location, it is packed with women socializing, shopping, and posting. It’s the reason influencers, reality TV stars, and celebrities show up far and wide when Lisa hosts an event or has a launch (like her exclusive collaboration with L*SPACE). When it comes to the Swirl community, the women of Southern California feel Lisa’s heart, her craft, and her underlying mission of supporting women.

Topics discussed:

• Insights on influencer marketing from a brand owner and what she is looking for in order to work with an influencer on gifting and paid collaborations
• Important foundations when building a brand or business
• How to impress your boss as an employee and stand-out for better opportunities to get promoted
• Why you need to have your own "full life" with or without a partner
• Realizations Lisa had after having two kids and what she would do differently + tell other women who are passionate about having their own career, but also want to have a family
• The difference between insecure and confident men
• Making men "work" for you and being a little unavailable

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