Knowing the difference between being assertive and being aggressive is essential for all leaders. While often used in a state of conflict, assertiveness is also a skill that helps leaders ask for and get what they want without exploiting others. In this way, assertiveness can actually help leaders to avoid conflict. Joining Dr. McKinley on today’s podcast is Dan Yunker. Known for being a strategic and innovative leader, Dan has extensive experience negotiating deals, leading teams, and building organizational momentum. During this interview they address how Dan has used assertiveness to find a win-win-win path forward.

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