In this episode of Below 14th Street, I share a personal story that taught me a valuable lesson in business. I was tasked with growing a new department for a brand, and I decided to do things my own way. Instead of paying massive macro influencers, I went to top and bottom performing markets and gave 200-500 people in each market $5,000 to post about the product for a specific weekend. The result was a massive ripple effect of sales nationwide and a top-selling product. Creating chatter in a small way around a lot of people is important and that followers don't mean anything in terms of sales. Sometimes, you have to take calculated risks. Listen to this episode for more insights and inspiration to take risks in your own business!

▶︎ Watch the Video Podcast Here!

01:33 — Intro

02:03 — Growing a New Department

04:27 — Macro Influencers vs. Micro Influencers

09:22 — The Day of the Campaign

13:34 — 3 Lessons To Take Away

Resources:

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