In this podcast Ben Gowland, Director and Principal Consultant of Ockham Healthcare, launches a new publication from Ockham; “Ten Steps for Developing a Powerful Voice for General Practice”. With the development of Primary Care Networks and the greater integration of care come huge opportunities for at-scale general practice. However, if they are to partner with often larger and more established organisations it is essential that they develop a more powerful voice. In the Ten Step Guide and in this podcast Ben explains why it is important, how it can be done and the pitfalls to avoid.