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Phish Food: itâs more Vermont than Bernie Sanders snowboarding down a mountain of maple sugar. This philanthropic ice cream came out of an epic â90s partnership between two Burlington legends: the jam band Phish, and Ben & Jerryâs. (You can thank the band for the caramel ribbon) But the Phish Food story really begins with Ben & Jerry themselves: two college dropouts and BFFs who started their business in a dilapidated gas station. These friends braved leaky roofs, frigid temps, and a crisis of faith that almost had them walking away from the business altogether. Instead, they created the first unicorn ice-cream brand and helped write the playbook for companies with a social mission. Find out why complementary cofounders make stronger businesses, how a Vermont-only IPO brought B&Js closer to their community, and why Ben & Jerryâs Phish Food is the best idea yet.
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Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Phish Food: itâs more Vermont than Bernie Sanders snowboarding down a mountain of maple sugar. This philanthropic ice cream came out of an epic â90s partnership between two Burlington legends: the jam band Phish, and Ben & Jerryâs. (You can thank the band for the caramel ribbon) But the Phish Food story really begins with Ben & Jerry themselves: two college dropouts and BFFs who started their business in a dilapidated gas station. These friends braved leaky roofs, frigid temps, and a crisis of faith that almost had them walking away from the business altogether. Instead, they created the first unicorn ice-cream brand and helped write the playbook for companies with a social mission. Find out why complementary cofounders make stronger businesses, how a Vermont-only IPO brought B&Js closer to their community, and why Ben & Jerryâs Phish Food is the best idea yet.
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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