If you’re a tech consumer across the Americas, you know Best Buy. The brand is built on outstanding consumer experiences enabled through technology. Best Buy prides itself on bettering the customer’s quality of life and livelihood through devices, accessories, toys and games, all while working to preserve the planet. Find out how Best Buy sustains its status as customers’ go-to for virtually anything tech. Is the metaverse next? Chief Customer Officer Allison Peterson has a lot to say about the physical and virtual worlds Best Buy occupies, and may master next.