The Startup Podcast

Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr

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As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?

In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.

In this episode, they explore:

  • Understanding why attention is crucial for turning intention into action.
  • Embracing attention-seeking as a positive pursuit, not something to be avoided.
  • Leveraging the seven triggers of attention at different stages to stand out.
  • Recognizing the growing value of attention and making every second count.
  • Navigating the psychology of attention to overcome barriers and capture interest.
  • Avoiding common mistakes founders make in seeking attention.


    • More on Ben Parr’s Info- Book and Newsletter

    Captivology: The Science of Capturing People’s Attention: 

    ⁠https://a.co/d/cNUCm3A⁠ 

    The AI Analyst: ⁠https://www.benparr.com/⁠ 


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      • Key links

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        • Learn more about Chris and Yaniv

        • Work 1:1 with Chris:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
        • Follow Chris on Linkedin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
        • Follow Yaniv on Linkedin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


          • Credits

          Editor:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

          Content Strategist: Carolina Franco ⁠https://www.linkedin.com/in/francocarolina/⁠

          Intro Voice:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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