Summary

In our recent episode of The Daily Groomer, I spoke with Kimmie Calderon, a pioneer in mobile grooming. She shares her journey from physical therapy to rolling out a thriving grooming empire. We'll tackle the ins and outs of brand promotion, the tricky business of discounts, hiring top-notch groomers, and utilizing the right software for seamless operations. Plus, Kimmie reveals her approach to community building and marketing strategies that keep her business scaling up. Don't miss this episode packed with insights for aspiring and current groomers alike!

Timestamps

06:01 Embrace sharing, find support, lean on experts

09:35 Attracting talent and clients for new business

17:15 Platform support, ad algorithms, targeting engagement strategies

31:01 Recognize, respect, and reward talented groomers

36:21 Groomers educate pet parents to prevent matting