#297 (repost): Siff Haider was working in the beauty space as a blogger + podcaster and found herself struggling with her own health issues. She ultimately turned to natural remedies as a last resort and began troubleshooting with her own combination of herbs & vitamins and found herself feeling better than ever. She quickly realized that holistic remedies had the power to address women’s toughest day-to-day health issues and began building Arrae, with her husband, Nish, to share these solutions with others.

Topics Discussed:

• The creation of Arrae and building brand equity
• Mindset behind creating a brand and how to not get intimidated by what other people are doing
• Getting products into the hands of influencers
• Strategy behind influencer marketing and understanding pros and cons
• Best relationship tips and habits - communication, long distance, as business partners, and more

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