Beth Hoole was a total stranger to the Clemson-South Carolina rivalry when she moved from Fargo to Greenville in 2022 to be the sports director at FOX Carolina News.

"I've never experienced anything like this rivalry, and it's so much fun. When people say sports are so much different in the South, it's so true. It's wild how passionate and upset people can get about the other side."

Hoole has fully immersed herself in all aspects of the job, and now she's specializing in helping tell the stories behind Clemson athletics as part of her station's formal relationship with the school.

Once upon a time, Hoole was the first female sports director in the history of North Dakota. It was not well received, as she got nasty emails telling her she should be working in the kitchen and had no business covering sports.

A Nebraska grad, Hoole has learned to be comfortable in her own skin as she explores the deeper layers of the backgrounds of players and coaches.

And her regular access to Dabo Swinney and Brad Brownell has given her a fascinating window into how the two coaches operate behind the scenes.

Hoole also recounts getting roasted (in a playful way) by Mike Krzyzewski when he learned she is from the Chicago suburbs.