Better Advertising with BTR Media

Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think about media budget distribution at every stage of growth, and why copying someone else's channel strategy is one of the most expensive mistakes a brand can make.

Connect with Cherene on Linkedin: https://www.linkedin.com/in/chereneetemadi/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amazon starts with winning off it first.

They also get into AMC lookalike audiences, how Nécessaire uses Prime Video and Fire TV for upper funnel, why sponsored product video is one of the most underused placements in search, and where AI fits and where it doesn't in day to day operations.

Connect with Kris on Linkedin: https://www.linkedin.com/in/kris-torres-4a1366110/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time.

Destaney sits down with Gibby and Laura to break down everything brands need to know about back to school and back to campus right now. They cover the timing complexity, how regionalization affects when you should be spending, why the consideration window is longer than most brands account for, and how audience segmentation looks different across Amazon, Walmart, and Target.

Connect with Gibby on Linkedin: https://www.linkedin.com/in/gibby-h-2132b71a4/

Connect with Laura on Linkedin: https://www.linkedin.com/in/laurajpattison/

Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.

They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/20 rule is still the most underrated framework in retail media, and why AMC is no longer something you can treat as a reporting tool you'll get to eventually.

Connect with Ashlee on Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/

Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people knew what an agent was, what he's already seeing inside Nexus that he wants to fix, and where he thinks AI should never be the one making the call.

Connect with Lucas on Linkedin: https://www.linkedin.com/in/lucas-seeley-b92935217/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video should be viewed as a full-funnel campaign amplifier, how AMC is making measurement stronger, and why brands that move fast with creators have a major competitive advantage.

Connect with Julie on Linkedin: linkedin.com/in/juliehaleluk
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

AI is changing retail media fast, but that does not mean strategy is going away.

In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way teams learn. They cover Adam’s experience at the Prosper Show AI Hackathon, the development of BTR University, and why AI should be used as an enhancer rather than a replacement.

From master prompts to brand strategy, this conversation breaks down why the best AI outputs still depend on context, human intuition, and strategic thinking.

Connect with Adam on Linkedin: linkedin.com/in/adammellott

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.

Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.

Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.

In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting differences, creative opportunities, auction models, data access, attribution windows, in-store attribution, and why measuring everything against the same ROAS benchmark can lead brands in the wrong direction.

Connect with Laura on Linkedin: linkedin.com/in/laurajpattison

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.

In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year.

If you think Amazon is too saturated or too expensive to launch on, this episode challenges that.

Connect with Zach on Linkedin: https://www.linkedin.com/in/zachary-bican/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/