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Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.

One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.

We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.

Listen for insights on:

• Inspiring innovation with purpose
• Activating brand purpose to challenge stigmas
• Opening social impact work to other collaborators
• Creating and maintaining a purpose-led, performance-driven culture

Resources + Links:

• Alison Lewis’ LinkedIn
• Kotex She Can Initiative
• Video: Kotex’s Female Football Referee Ad
• “Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”
• Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”
• Toilets Change Lives Program

• (00:00) - Welcome to Purpose 360