Better Events

If you've ever wanted to work at the Olympics, X Games, or a major sporting event, this episode is for you! We sit down with Kelly Brown, TV producer turned live event producer to talk all about her international live sports experience, getting her start in TV, and advice for other event freelancers.

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SHOW NOTES:

Connect with Kelly Brown:

LinkedIn: https://www.linkedin.com/in/kelly-brown-63a00439/

Episode 40 - Showcalling 101: https://hospitality.fm/show/episode/40-showcalling-101/

Episode 56 - Producing Large Scale Sporting Events with Kelly Reed: https://podcasts.apple.com/us/podcast/56-producing-large-scale-sporting-events-with-kelly-reed/id1561944117?i=1000563767274

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

In this episode, Mary and Logan talk all about how to start an event business - for event planners, event producers, and beyond. From our own business origin stories to things we wish we knew when we started and our favorite business resources, the episode is filled with small business advice. If you’re thinking about starting a business, side hustle, or want to learn more about how we both got started in events, this episode is for you.

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SHOW NOTES:

SBA: https://www.sba.gov/ 

SCORE (Free Business Mentoring): https://www.score.org/ 

MPI: https://www.mpi.org/ 

WISE (Women in Sports and Events): https://www.wiseworks.org/home 

Profit First book: https://www.indiebound.org/book/9780735214149 

Logan’s Blogs

3 Strategies I Learned in My First Year in Business: https://medium.com/@loganclements/3-strategies-from-my-first-year-as-a-business-owner-1d71b4c24a9f

How Tracking My Time Changed My Work: https://medium.com/@loganclements/3-strategies-from-my-first-year-as-a-business-owner-1d71b4c24a9f

Episodes referenced:

Ep. 10 - What does an event planner/producer even do?

Ep.14 - Finding New Clients

Ep. 30 - Things We Wish Our Clients Knew

Ep. 44 - Managing Finances as a Small Business Owner

Ep. 49 - Event Scope Creep: the Good, the Bad, and the Ugly

Ep. 65 - Creating a Great Event Proposal

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast, buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

We're talking about one of our favorite podcast topics, community over competition, and the benefits you can experience by working with, not against your competition. Our guest this week is Natalie Franke, author of Built to Belong and founder of the Rising Tide Society. We talk about how we're stronger together, examples of event pros benefit from working with their community, and how to talk to people who are hesitant to invest in their community.

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SHOW NOTES:

Follow Natalie:

Website: https://nataliefranke.com/

Facebook: https://www.facebook.com/NatalieFrankeCreative/

Instagram: https://www.instagram.com/nataliefranke/

LinkedIn: https://www.linkedin.com/in/nataliefranke/

Twitter: https://twitter.com/nataliefranke

TikTok: https://www.tiktok.com/@smallbiznatalie

Rising Tide Society: https://www.honeybook.com/risingtide/

Rising Tide Society Facebook: https://www.facebook.com/groups/therisingtidesociety/

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

This week, we breakdown the key skills and strengths that event planners and event producers need. From the softer skills to more technical ones, we share our personal experiences and what makes great planners. Learn more about how you can grow your event skills and evolve in the event industry.

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SHOW NOTES:

Episode 8 - How to Manage Stress - https://hospitality.fm/show/episode/8-how-to-manage-stress/

Episode 40 - Showcalling 101 - https://hospitality.fm/show/episode/40-showcalling-101/

Logan's YouTube: https://www.youtube.com/channel/UCVvM0ofLqO3txk9-TPirVnw/featured

Laura Yarbrough Lloyd's Website: https://www.lauralloydevents.com/

Event Leadership Institute (ELI): https://eventleadershipinstitute.com/

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Too often the event industry spends all of their time and energy on the planning process and then forgets to do the post-event work. In this week's episode, we chat through our favorite do's and a couple of don'ts when it comes to properly wrapping up your event: from thank yous to post-event feedback reports, we've got you covered. After listening to this episode, you'll be ready to wrap-up your event like a pro!

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SHOW NOTES:

Download Logan's free post event report: https://www.loganstrategygroup.com/posteventreport

Learn how your post-event report can help you host a perfect event: https://www.youtube.com/watch?v=xV2jzRqAuiw

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

This week, Mary and Logan talk about the value of building your network as an event pro. We compare the difference between networking and building a network, why you need to have a reason behind any cold outreach, and learn how working with, instead of against, your competitors can benefit both of your businesses or careers.

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SHOW NOTES:

To learn about the retreat Mary is planning, Event Pros on the Go, send us an email at [email protected]

Logan's headshot photographer: jessicakeenerphotography.com

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

In this week's episode, we sit down with Asian Inclusivity Consultant, Jolene Jang, to talk about celebrating the AANHPI community at events, why we need to avoid whitewashing cultures, and the importance of correct name pronunciation and more. As event professionals, our industry is dedicated to creating experiences that help people feel safe, included, and celebrate so give this week's episode a listen to learn how you can create more inclusive events.

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SHOW NOTES:

AANHPI -Asian American, Native Hawaiian, and Pacific Islanders

Whitewashing: robbing the person of color of their story and replacing them with a White person

What is an Asian Inclusivity Consultant? See 1 min video

What do Asians have to be concerned about? See Video

Why should you care that Asians are being stabbed and attacked daily? #StopAsianHate Overview

Bullet Train with Brad Pitt and White Cast controversy.

The majority of the film’s main cast are white, and even Michael Shannon’s White Death is portrayed as having overtaken a prominent criminal organization in Japan. The only Japanese actor in a major role is Andrew Koji, who plays Kimura, one of the assassins on the bullet train who is lured there by The Prince.

To learn about how to be inclusive, first learn more about Asian American Culture. You can listen, watch and read.

At your events, make sure to have involve a few people from the specific group to get their feedback on any ethnic ideas. If you want to add some fun information here are items about Asian Americans people don't know.

Follow Jolene:

Website: https://jolenejang.com/

Facebook: https://www.facebook.com/groups/asianallies

Instagram: https://www.instagram.com/jolenejang/

LinkedIn: https://www.linkedin.com/in/jolenejang/

YouTube: https://www.youtube.com/c/JoleneJang

FB Group Asian Allies https://www.facebook.com/groups/asianallies

FB Group Empowered Asians https://www.facebook.com/groups/empoweredasians

You can be an ally in the hospitality and event community.

APIEventProfs Group on Linkedin #APIEventProfs: https://www.linkedin.com/company/apieventprofs/about/

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

This week, Logan dives into a series of conversations for small business owners, from why we all should do things that scare us to automation that can save you time. Whether you own a business or are looking to advance in your career, there are nuggets to help you save time and build your career strategy in this episode.

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SHOW NOTES:

Learn more about Logan's company, Logan Strategy Group: https://www.loganstrategygroup.com/

Watch YouTube videos for:

Subscribe to Logan's YouTube Channel: https://www.youtube.com/channel/UCVvM0ofLqO3txk9-TPirVnw

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

In this episode, Mary will be talking about her favorite thing - fundraising events, but more specifically the Purpose behind fundraising events. This episode is full of intention and thinking through how to make the most of your fundraising event and setting goals that help your fundraising events be successful. If you're a nonprofit leader, event professional, or just someone that wants to better understand fundraising events, this episode is for you. 

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SHOW NOTES:

Learn more about Mary's company, EP Events: https://epevents.org/

Episode 2 - Starting with Why and Finding Your Event Northstar: https://hospitality.fm/show/episode/2-starting-with-why-finding-your-event-northstar/

Episode 4 - Fundraising Event Strategies for Non-Profits: https://hospitality.fm/show/episode/4-fundraising-event-strategies-for-non-profits/

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Let's talk about building your dream team at your company - that can be with full-time employees, part-time, or even contractors. Our guests this week are Courtney and Dana of HUSTLE + GATHER, a training and consulting firm that grew out of three successful businesses our two guests built together. We talk about when you know you need to hire your first employee, the secrets to hiring the right person for the right role, and how hiring affects your bottom line.

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SHOW NOTES:

Follow Courtney and Dana:

Website: http://www.hustleandgather.com/

Facebook: https://www.facebook.com/Hustle-Gather-105544164832577

Instagram: https://www.instagram.com/hustleandgather/

HUSTLE + GATHER Podcast: https://www.hustleandgather.com/hustle-and-gather-podcast

Megan Ely's Episode: https://traffic.megaphone.fm/SLICK9530295429.mp3?updated=1656018654

Ep. 2 - Finding Your Why/Northstar: https://traffic.megaphone.fm/SLICK5909452041.mp3?updated=1656018677

Hiring Course - https://www.hustleandgather.com/offers/sWgKFSdX/checkout

Ep. 42 - Enneagrams & Event Planning - https://traffic.megaphone.fm/SLICK8527682797.mp3?updated=1656018644

Bonus Tip: Just Not Sorry Plugin - https://justnotsorry.com/

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

Want to support the podcast? Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

CHECK OUT OUR BEHIND-THE-SCENES RECORDINGS ON YOUTUBE!

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!