Bloomberg Businessweek

Better For You Snacking


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Lauren Berger and Marla Felton are the founders of REAL Cookies who are on mission to make healthier snacks for kids and adults through tasty gluten and grain-free, plant-based cookies. Bringing their knowledge of real food and real ingredients to their community, Lauren & Marla, introduced Real Food is Fuel, a nutrition label curriculum to elementary students, grades 2-5. Now, they have taken the brand from Pandemic startup to securing a strategic merger with Creations Foods USA Inc. to create a new, vertically integrated consumer packaged goods (CPG) platform dedicated to healthier, better-for-you snacking across North America.

Creations Foods owns such brands as HighKey Snacks, a manufacturer of high protein, low carbohydrate snacks formulated with reduced sugar; Moon Cheese, a manufacturer of baked cheese snacks; Aw Yeah Snacks, a manufacturer of cookies that feature bold and intense flavors; and now Real & Real Cookie Poppers, dairy-free, gluten and grain-free cookies that are formulated with minimal ingredients. They speak with Bloomberg's Carol Massar and Tim Stenovec.

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