OnTrack: The PCB Design Podcast

Better Performance and Enhanced Reliability in the Automotive Electronics industry

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Performance and reliability are big in the automotive industry, especially now that electronically powered and automated vehicles are starting to become more popular.

In this episode, we will learn so much about automotive electronics and the reliability of electronics systems that goes in the vehicle. Our guest Lenora Clark, the director of autonomous driving and safety technology at ESI automotive will share with us the importance of material choices for your PCB can affect the reliability and performance of your vehicle’s system design.

Show Highlights:

    • Lenora is Chemist by education. She joined MacDermid, now MacDermid Alpha Electronic Solutions, as a bench top chemist, developing chemicals for PCB manufacturers
      • Her focus was on surface finishing helping PCB fabricator improve their process from a chemical standpoint to enhance the performance and reliability of PCBs
  • From working with surface finishing, she worked her way up and became the project manager, product line director for surface finishing, and later the Director of OEMs
  • She is now a director at ESI automotive
  • Chips don’t float, they are anchored to a PCB to work
  • Lenora briefly described her role and emphasis on enhanced reliability to meet the end users' needs
  • There is so much happening in the automotive space towards reinventing themselves and keeping up with the amount of innovation that's happening right now
    • One of the challenges in the industry is extreme miniaturization
  • Miniaturization is not just the board itself and the packaging but also feature density
  • Other than the heat, electromagnetic shielding is also a concern with enclosure designs
  • Lenora emphasizes that her current role is to make recommendations based on a material perspective, both for liability and for enhanced function
  • ECUs (Electronic control unit) manages data transmission between different parts of the vehicle
    • I think the future of the vehicle architecture is not completely defined yet. I do think it will be less complex than what we see today - Lenora Clark
  • Collaborators like Mobileeye by Intel are working with makers to bring an entire system where there are different, sensors and a central computing unit to help make the decision – autonomous driving

    • Links and Resources:

    Connect with Lenora Clark on LinkedIn

    Visit ESI Auto website

    Related Podcast Episode:

    How to Select the Best Surface Finish for your PCB

    Electronics Manufacturability and Reliability

     

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