BETTER presents: Make Food Food Again

Where is this season going? Into the systems that shape how food gets grown, made, shared, and accessed, and toward the possibility of making them work better for everyone. We are setting out to demystify the food system: how it works, who it serves, who gets left out, and how people can help change it. Drawing on decades of experience in restaurants, farms, and community food programs, he’ll make big ideas around food access, agriculture, and food justice clearer, more practical, and easier to act on. Because the systems we live with were built by people, and people can build them better. This season is a guide to understanding what’s possible when we work together to make good food and care more accessible to all.

East Coast Credit Union is proud to support Better because we believe meaningful change starts with asking the right questions and challenging the way things have always been done. As Mark Brand explores the systems that shape our lives and meets the people working to improve them, we see a natural connection to our own purpose: using banking as a force for good to improve financial wellbeing, strengthen communities and help people thrive. When our members and communities thrive, we all do.

Learn more about how East Coast Credit Union is challenging the status quo of traditional banking and showing how business and banking can be a force for good: eastcoastcu.ca

In Season 4, Make Food Food Again, Mark takes a deeper look at the systems that determine how we feed ourselves, who benefits, who gets left behind, and what needs to change. Through powerful human stories, investigative documentaries, and accessible explainers, BETTER explores the connections between food, health, labour, land, power, and dignity. From food banks and grocery giants to the people growing, preparing, and relying on our food, Mark asks difficult questions, challenges familiar narratives, and explores practical solutions. Because building a better world starts with understanding the one we've created.

East Coast Credit Union is proud to support Better because we believe meaningful change starts with asking the right questions and challenging the way things have always been done. As Mark Brand explores the systems that shape our lives and meets the people working to improve them, we see a natural connection to our own purpose: using banking as a force for good to improve financial wellbeing, strengthen communities and help people thrive. When our members and communities thrive, we all do.

Learn more about how East Coast Credit Union is challenging the status quo of traditional banking and showing how business and banking can be a force for good: eastcoastcu.ca

In this episode of Better, host Mark Brand sits down with Nova Scotian diver and content creator Sean “Saltwater Sean” McMullen for a deeply honest conversation about curiosity, healing, and finding purpose beneath the waves. Sean shares how boredom during COVID, a wetsuit from Marketplace, and a couple of vintage soda bottles led to a viral photo, national media attention, and the birth of the Saltwater Sean platform. Along the way, he opens up about sobriety, divorce, tinnitus and hearing loss, childhood bullying, and how diving, magnet fishing, and cleaning up local waterways became a way to reconnect with his inner child, his parents, his kids, and his community. This is a story about environmental action, mental health, and the power of simply doing your own “weird thing” so others feel brave enough to do theirs.

Social impact entrepreneur Mark Brand and Producer Madison Irvine unpack their conversation with ocean cleanup creator Sean “Saltwater Sean” McMullen. From diving Nova Scotia’s rivers, lakes, and coastline for trash to becoming an unlikely online creator, Sean’s story opens up a bigger conversation about authenticity, community, local arts, and playing the long game with your craft. This Season 3 finale also celebrates Nova Scotian identity, neighborhood kindness in Halifax, and the importance of supporting local art, podcasts, and emerging storytellers.

Actor, director, gamer, and entrepreneur Matthew Lillard has been a cult favorite for decades—from Scream and Hackers to Scooby-Doo and Five Nights at Freddy’s. But behind the characters is a story of failure, reinvention, and radical authenticity.

In this conversation with Mark Brand, Matthew opens up about: Growing up as an outsider: obese kid, learning disabilities, drama nerd in the 80s The moment he turned down Dancing With the Stars, fired his team, sold his house, and rebuilt his life and career How The Descendants “reintroduced” him to Hollywood as a man, not just the funny kid Building Beadle & Grimm’s and Find Familiar Spirits, brands that serve fandoms instead of chasing the mainstream Why helping friends win feels better than his own success How he uses his celebrity as a tool for impact, not ego Turning pain, insecurity, and “outsider” energy into art, business, and community This episode is a love letter to nerds, misfits, and late bloomers, and a masterclass in showing up as your whole self, even when it’s messy.

Coming soon! Matt Lillard! Actor, director, gamer, and entrepreneur Matthew Lillard has been a cult favorite for decades, from Scream and Hackers to Scooby-Doo and Five Nights at Freddy’s. But behind the characters is a story of failure, reinvention, and radical authenticity.

In this episode of BETTER, host Mark Brand sits down with legendary farmer, organizer, and food justice leader Karen Washington. Together they unpack why the food system “is not broken, it’s doing exactly what it’s geared to do,” and what it really takes to transform it.

Karen traces her journey from a Bronx backyard garden and the first life‑changing bite of a real tomato to decades of urban farming, community organizing, and calling out systemic racism in the food system. She explains why she rejects the term “food desert” in favor of “food apartheid,” and how that shift in language exposes the historical and political forces that determine who gets to eat well.

Mark and Karen also explore:

• Life and organizing before the internet—door‑knocking, church basements, and deep listening.
• How communities are responding to the dismantling of DEI funding by building local ecosystems and mutual aid networks.
• The difference between charity and solidarity, and why nonprofits must drop the savior complex and build long‑term trust and relationships.
• The global fight for food sovereignty, seed freedom, and biodiversity.
• Karen’s work at Rise & Root Farm in New York’s Hudson Valley—a queer, Black and brown, women‑led farm rooted in social justice and healing.

Throughout, Karen returns to a simple, radical idea: food is a human right, and real change comes when power and land return to us and when we rediscover our connection to one another.

In this episode of Better, host Mark Brand reflects on a powerful conversation with farmer, organizer, and food justice leader Karen Washington.

Together they unpack why “food deserts” is the wrong language for the right problem, and why Karen insists we call it what it is: food apartheid.

Mark and Madison explore what true leadership looks like, making complex issues accessible without watering them down, and how Karen’s decades of community organizing, urban farming, and movement-building have reshaped how we think about land, power, and who gets to eat well.

They dive into: Why food is never “just food,” but history, policy, dignity, and power How communities can build ecosystems of trust that don’t rely only on government. The role of youth and elders in driving change together What it takes to move from feeling overwhelmed to believing in and building universal access to food.

If you’ve ever wondered how to turn outrage into action, and how ordinary people can do extraordinary things for their communities, this episode is your invitation. 

karenthefarmer.com

In this episode of Better, host Mark Brand interviews with Hope Blooms Manager of Social Business and Innovation, Kolade and artist, author, and community leader Keonte Beals for a powerful conversation about self‑love, healing, and the transformative impact of community. This episode explores how safe spaces, mentorship, and representation can turn barriers into bridges and dreams into real careers.

In This Episode, You’ll Hear About:

• Hope Blooms & Uniacke Square
• Self‑Love as Daily Practice
• From Pain to Purpose
• Connection, Collaboration & Community Ripples

About Hope Blooms
Hope Blooms is a community‑driven organization in Uniacke Square that nurtures young leaders through gardening, food, entrepreneurship, and mentorship. 

Resources & Links

• Learn more about Hope Blooms
• Explore the work of Keonte Beals

This podcast is proudly supported by East Coast Credit Union.

At East Coast Credit Union, we’re proud to support community voices and meaningful conversations. The thoughts and opinions shared by guests on this podcast are their own and don’t necessarily reflect those of East Coast Credit Union.

In this episode of Better, host Mark Brand casts ahead to his interview with Hope Blooms Manager of Social Business and Innovation, Kolade and artist, author, and community leader Keonte Beals for a powerful conversation about self‑love, healing, and the transformative impact of community. This episode explores how safe spaces, mentorship, and representation can turn barriers into bridges and dreams into real careers.

In This Episode, You’ll Hear About:

• Hope Blooms & Uniacke Square
• Self‑Love as Daily Practice
• From Pain to Purpose
• Connection, Collaboration & Community Ripples

About Hope Blooms
Hope Blooms is a community‑driven organization in Uniacke Square that nurtures young leaders through gardening, food, entrepreneurship, and mentorship. 

Resources & Links

• Learn more about Hope Blooms
• Explore the work of Keonte Beals

This podcast is proudly supported by East Coast Credit Union.

At East Coast Credit Union, we’re proud to support community voices and meaningful conversations. The thoughts and opinions shared by guests on this podcast are their own and don’t necessarily reflect those of East Coast Credit Union.