If you've tuned into the NBA playoffs, it seems like every second ad is for sports betting websites. That's because Canada recently made single-game betting legal, and in Ontario private companies like Bet365, BetMGM and FanDuel are allowed to operate in this multi-billion dollar industry.

This booming business has seen companies partner with broadcasters, other media companies and celebrities to promote their platforms.

But experts are worried that no one is looking after the betters. Today on Front Burner we talk to John Holden, an assistant professor at Oklahoma State University, and an expert on the sports betting industry.