After a whirlwind eight days in which BevNET produced three conferences, we've taken some much needed time to sit down and reflect. Beginning in Brooklyn, where BevNET sister sites Brewbound and Project NOSH held business conferences focused on the business of craft beer and natural packaged foods, the team traveled uptown to Manhattan for BevNET Live Summer 2016, a three-day event that attracted 500+ beverage industry professionals. In this edition of the podcast, we discuss an overarching theme of health and wellness that linked the three conferences. We also examine the evolution of BevNET Live's New Beverage Showdown competition and the categories in which entrepreneurs are identifying opportunities for innovative concepts. The discussion leads to one about the market for cold-pressed juice and RTD coffee and ways that some brands are attempting to stand out from the pack.