In this edition of the BevNET podcast, BevNET CEO John Craven sits down with Alex Matthews, the co-founder and CEO of Juice Served Here, a fast-growing cold-pressed juice chain based in Los Angeles. Founded in 2013, Juice Served Here launched 11 new locations in 2015 and plans to add three more this summer. As quickly as the company is expanding, Matthews and Juice Served Here executives recently pulled back on the reins as a way to reflect on operations, staff training and marketing campaigns for current stores. Matthews describes the initiative as "really healthy" and something that enabled for a clearer path forward. Matthews also discusses the thriving market for cold-pressed juice in Southern California -- "there's probably going to come a moment when there's a juicery on every street corner here in L.A.," he says -- and why he believes "staying true to your mission" will be the key factor for success among the growing range of juice companies in the region. Listen to this podcast for the full interview, which includes Matthews' comments on an increasingly competitive landscape for cold-pressed juice, why coffee and juice go hand-in-hand, and new technology in the category. As always, please send feedback, comments and ideas for future episodes to [email protected].