Beyond A Million

Beyond A Million

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Beyond A Million episodes

  • 168: This Homeless Drug Addict Became an 8-Figure Entrepreneur with Khalil Rafati - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    In 2003, Khalil Rafati was living on the streets of Skid Row, battling cocaine and heroin addictions. Consumed by darkness and self-doubt, his only goal in life was to become famous and die.

    Today, he's the owner of SunLife Organics, a multiple 8-figure wellness empire with locations across the country. He's an acclaimed author and a highly sought-after speaker. But how did he turn his life around so drastically? And what does it take to rebuild a life from the ground up? In this episode, Khalil shares the powerful lessons he's learned from overcoming addiction and building a business rooted in purpose and service.

    Tune in!

    —

    Key Takeaways:

    • 00:00:00 Intro

    • 00:01:35 The Billion-Dollar Smoothie

    • 00:03:44 Best investment Khalil made in himself

    • 00:06:24 The core tenets of a healthy diet

    • 00:08:54 From addict to 8-figure entrepreneur

    • 00:19:52 How do you define a drug?

    • 00:25:47 Khalil's forming years

    • 00:36:49 Khalil's awakening and business growth

    • 00:51:39 Business and purpose

    • 01:02:22 Outro

    —

    Additional Resources:

    🔹 Khalil on Instagram: https://www.instagram.com/khalilrafati/

    🔹 Remembering to Live by Khalil Rafati: https://a.co/d/3UcufgX

    🔹 SunLife Organics: https://sunlifeorganics.com/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 hr 7 min
  • 167: Drug Addict To Millionaire - AI Scaling Strategies With Brodie Kern - 7FL

    This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

    Is AI the secret to leaner, smarter and faster growth?

    In this episode of Beyond A Million, Brad sits down with Brodie Kern, a drug addict turned CEO. Brodie went from rock bottom to launching multiple successful businesses, from founding the mindset coaching business Wake Up Wealthy to building an AI automation company and content studio. His journey is anything but boring.

    Brad and Brodie explore the shift that AI has brought to business operations, the AI apocalypse, ethical coaching, the problems with (some) SaaS tools, and why your business should be lean, agile, and automated.

    If you need clarity on your next business move, this episode is for you!

    Tune in.

    —

    Key Takeaways:

    • 00:00:00 Intro

    • 00:01:45 What's coming with AI

    • 00:04:33 Maximizing AI output

    • 00:12:16 Avoid overbuilt SaaS, simplicity scales

    • 00:27:39 The AI apocalypse

    • 00:35:36 Brodie's struggles with drug addictions

    • 00:41:41 The benefits and problems of coaching

    • 01:03:01 On altruism

    • 01:10:50 Expectations are premeditated resentments

    • 01:13:25 Best advice for entrepreneurs starting out

    • 01:16:06 Outro

    —

    Additional Resources:

    🔹 Brodie on IG: https://www.instagram.com/brodiekern/

    🔹 Stupid Simple Scale: https://stupidsimplescale.com/home525400

    🔹 The Content Factory: https://www.thecontentfactoryatx.com/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 hr 18 min
  • 166: Ian Blair Built a $10M eCommerce Brand in Just 18 Months, Here's How - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    Imagine scaling an eCommerce business to $10M in just 18 months…

    Well, that's exactly what this week's guest, Ian Blair did. Ian is the founder and CEO of Laundry Sauce, one of the fastest growing eCommerce brands on the internet. Laundry Sauce produces fragrance-infused laundry detergent pods that make your clothes smell incredible. Before launching Laundry Sauce, Ian successfully built Buildfire, a no-code app building platform for businesses.

    But how did Ian transition from SaaS to eCommerce so smoothly? Which business model allowed him to scale to 8-figures so quickly? And how is AI transforming eCommerce?

    Find out in our interview!

    —

    Key Takeaways:

    • 00:00:00 Intro

    • 00:01:25 eCommerce business model

    • 00:03:35 Challenges in SaaS and eCom businesses

    • 00:07:23 Taking action vs. planning

    • 00:09:56 Laundry Sauce's market and branding strategy

    • 00:16:32 Influencer marketing, brand differentiation, and paid ads

    • 00:34:53 The power of subscription models

    • 00:40:12 Product expansion

    • 00:44:05 Leveraging AI for data analysis

    • 00:50:28 From SaaS to eCom

    • 00:54:36 Outsourcing vs. in-house

    • 01:06:19 Advice for aspiring eCom entrepreneurs

    • 01:07:42 Investing in personal growth

    • 01:09:14 Exotic cars

    • 01:12:21 Outro

    —

    Additional Resources:

    🔹 Laundry Sauce: https://laundrysauce.com/

    🔹 Ian on LinkedIn: https://www.linkedin.com/pulse/ian-blair-ceo-laundry-sauce-scented-detergent-cole-zucker/

    🔹 Ian on Instagram: https://www.instagram.com/ianblair44/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 hr 14 min
  • 165: Tiffany High's No-Fail Strategy to Grow 8-Figure Real Estate Ventures - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    What if scaling the wrong way is the fastest way to tank your business?

    In this episode of Beyond A Million, Brad sits down with Tiffany High, a real estate investor and business strategist, who breaks down exactly what it takes to grow an eight-figure business without getting stuck in chaos.

    As co-founder of Results Driven REI and Heels Homes, Tiffany has flipped hundreds of properties while building a coaching business that helps real estate investors scale efficiently and build sustainable businesses.

    She talks about the five stages of business growth, how to build a predictable sales system, and why most entrepreneurs struggle with hiring (and, more importantly, how to fix it).

    Tiffany also explains why firing toxic high performers is a non-negotiable, even if they're making you money. Plus, she shares the extreme delegation strategy that allows her to run multiple companies while raising two kids.

    If you're looking to scale – whether in real estate or any other business – you can't afford to miss this episode.

    Tune in now!

    —

    Key Takeaways:

    • 00:00:00 Intro

    • 00:01:46 Building an 8-figure company

    • 00:07:02 Five stages of business

    • 00:13:51 Shiny object syndrome

    • 00:16:10 Recruiting and onboarding

    • 00:20:59 Core values vs. themes

    • 00:24:48 Creating a winning team

    • 00:33:26 Training salespeople

    • 00:45:23 Mistakes new entrepreneurs make when hiring people

    • 00:52:52 Balancing motherhood and running an 8-figure company

    • 00:56:13 From being poor to making it big

    • 01:02:00 Advice for new entrepreneurs

    • 01:04:11 Having a spouse as a business partner

    • 01:10:44 Wholesaling and flipping real estate

    • 01:19:06 Driving factors behind entrepreneurship

    • 01:25:48 Outro

    —

    Additional Resources:

    🔹 Tiffany on Instagram: https://www.instagram.com/tiffanyhighofficial/

    🔹 Tiffany on YouTube: https://www.youtube.com/c/TiffanyandJoshHigh

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 hr 27 min
  • 164: INSANE Travel Hack: $100K in Free Rewards Every Year With Eli Facenda - 7FL

    This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

    Imagine crossing off every destination on your bucket list… for free.

    Well, that's exactly what Eli Facenda does. Eli started his credit card points journey at just 23. Although he spent very little at the time, he managed to earn up to $20,000 a year in travel rewards. He quickly identified all the best practices and loopholes and turned his passion for travel into a business. Now, he helps business owners optimize their credit card points, make the most of them, and save thousands of dollars on travel expenses.

    Want to extract maximum value out of your credit card points?

    This episode is for you!

    Let's jump right in.

    —

    Key Takeaways:

    • 00:00 Intro

    • 01:40 Dumbest thing to do with your credit card points

    • 03:39 Best and worst credit cards for businesses

    • 07:31 How aspiring entrepreneurs can leverage points

    • 10:33 Eli's most extravagant use of points

    • 14:16 Eli's most strategic use of points

    • 19:07 Top 3 tips for 7-figure entrepreneurs

    • 23:24 Eli's background and journey into credit card points

    • 32:57 Eli's business now

    • 39:52 Anti-Stripe campaign

    • 42:54 Country build on borrowing

    • 52:05 Eli's priorities

    • 53:48 How to be productive while traveling

    • 57:40 Outro

    —

    Additional Resources:

    🔹 Eli on Instagram: https://www.instagram.com/elitravelguy/

    🔹 Eli on YouTube: https://www.youtube.com/@elifacenda

    🔹 CEO Points Playbook: https://freedomtravelsystems.com/playbook/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    59 min
  • 163: Is Direct Response Marketing DEAD? Alex Cattoni On What's Working in 2025 - 7FL

    This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

    Are you struggling to connect with today's overwhelmed and skeptical consumers?

    In this episode of Beyond A Million, Brad sits down with Alex Cattoni to discuss the best marketing strategies for 2025. Alex is a renowned copywriter, marketing expert, and the proud founder of Copy Posse, the new school for copywriters. Recently recognized as Marketer of the Year by DigitalMarketer, she teaches effective marketing strategies prioritizing long-term trust over short-term sales tactics.

    As the marketing landscape continues to shift, Alex explains in great detail how businesses can adapt to changing consumer behavior and market conditions.

    Tune in to learn how to take your marketing to the next level!

    —

    Key Takeaways:

    • 00:00 Intro

    • 01:25 Direct response marketing 101

    • 05:03 Conversion vs. branding

    • 11:15 Integrating branding and direct response

    • 27:29 The role of questions in sales and marketing

    • 35:40 The line between personal and professional

    • 41:47 Are the robots coming to steal our jobs?

    • 45:50 Long-form vs short-form content on YouTube

    • 47:01 Outro

    —

    Additional Resources:

    🔹 Alex on YouTube: https://www.youtube.com/c/AlexCattoni

    🔹 Alex on Instagram: https://www.instagram.com/alexcattoni/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    48 min
  • 162: Creative Financing Hacks to Buy Real Estate with NO Money or Credit | Ron LeGrand - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    Can you buy real estate with no money and no credit?

    In this episode of Beyond A Million, Brad sits down with Ron LeGrand, a real estate veteran with decades worth of experience. Ron shares his journey, starting in real estate at 35 and building a successful investment and education business.

    Throughout his career, Ron has survived multiple real estate market cycles, which gives him a deep understanding of how to adapt strategies in both boom times and recessions. He emphasizes the importance of creative financing techniques like wholesaling and term deals, which allow investors to buy properties without money or credit.

    Ready to start investing in real estate without risking your own money?

    Then this episode is for you! Tune in.

    —

    Key Takeaways:

    • 00:00 Intro

    • 01:10 Learning and personal development

    • 02:39 Ron's journey into real estate

    • 05:36 Creative financing strategies

    • 12:35 Ron's first seminar

    • 16:48 Education vs. action

    • 18:17 What to invest in if you're brand new

    • 24:12 Real estate investing, wholesaling, house-flipping

    • 32:21 Real estate cycles

    • 34:00 Worst mistake Ron ever made

    • 38:30 Where are we headed?

    • 44:07 Outro

    —

    Additional Resources:

    🔹 Ron's website: https://www.ronlegrand.com/

    🔹 Ron's podcast: https://thementorpodcast.com/

    🔹 Ron on Instagram: https://www.instagram.com/realronlegrand/

    🔹 Ron on YouTube: https://www.youtube.com/@ronlegrand

    🔹 Ron on LinkedIn: https://www.linkedin.com/in/ronlegrand/

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    46 min
  • 161: Venture Capital vs. Private Equity: What's Right for Your Business? w/ Chris Van Dusen - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    Are you ready to take your business to 8-figures and beyond?

    In this episode of Beyond A Million, Brad sits down with Chris Van Dusen to explore the best strategies for funding your business, standing out in saturated markets, building mission-driven teams, and testing your way to exponential growth.

    Chris, who is currently a Senior Partner at Solyco Capital, is a marketing and growth professional with extensive early-stage and capitalization experience. He has built multiple successful businesses, navigated highly regulated industries, and led a company to a $75 million exit.

    Whether you're looking for ways to fund your existing business or expert insights to get you started on your entrepreneurial journey, this episode is for you.

    Tune in!

    —

    Key Takeaways:

    • 00:00:00 Intro

    • 00:01:06 Scaling without external capital

    • 00:03:30 Digital marketing, CRO, and SEO

    • 00:07:11 Differentiation in saturated industries

    • 00:21:47 Marketing techniques and testing culture

    • 00:45:44 Regulatory challenges in the liquor business

    • 00:51:12 California fires and government inefficiency

    • 00:56:56 Incentives and motivation in business

    • 01:04:46 Venture capital vs. private equity

    • 01:22:17 Venture capital incentives and fund performance

    • 01:32:22 Advice for entrepreneurs looking to raise money

    • 01:40:50 Advice for aspiring entrepreneurs

    • 01:42:34 Best resources for entrepreneurs

    • 01:46:25 Outro

    —

    Additional Resources:

    🔹 Solyco Capital: https://www.solycocapital.com/

    🔹 Chris on Instagram: https://www.instagram.com/chrismvandusen/

    🔹 Chris on LinkedIn: https://www.linkedin.com/in/chrismvandusen/

    🔹 Chris on X: https://x.com/vandusen

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    1 hr 49 min
  • 160: The Rise of Hedley & Bennett: How Ellen Bennett Built an 8-Figure Culinary Empire - 8FE

    This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

    What if all it took to build an 8-figure company was $300 and a dream?

    In this episode of Beyond A Million, Brad sits down with Ellen Bennett, the visionary founder of the culinary empire Hedley & Bennett. Starting with just $300 and a passion for improving the tools chefs rely on, Ellen turned her dream into a thriving 8-figure business.

    She shares her journey from working in Michelin-starred kitchens to designing gear and tools that professional chefs and home cooks love. She dives deep into the challenges of scaling Hedley & Bennett, including transitioning from bespoke B2B sales to direct-to-consumer e-commerce, and why staying authentic to the brand's mission has been her guiding star.

    Tune in!

    —

    Key Takeaways:

    • 00:00 Intro

    • 04:03 Michelin star rating system

    • 05:58 The importance of sleep

    • 09:23 Starting and growing Hedley & Bennett

    • 17:21 Direct consumer vs. B2B

    • 18:34 Balancing growth and efficiency

    • 26:29 Stepping down as the CEO

    • 31:26 Product roadmap

    • 34:42 Ellen's involvement in product development

    • 37:56 Becoming an omnichannel business

    • 43:32 Social media marketing and branding

    • 49:18 Outro

    —

    Additional Resources:

    🔹 Ellen's Website: https://www.hedleyandbennett.com/

    🔹 Ellen on Instagram: https://www.instagram.com/ellenmariebennett/

    🔹 Hedley & Bennett on Facebook: https://www.facebook.com/hedleyandbennett/

    🔹 Kitchen Glow Up: https://www.tastemade.com/shows/kitchen-glow-up

    🔹 Dream First, Details Later: https://a.co/d/gPGFZAF

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    50 min
  • 159: Stop Wasting Your Time Recruiting the Wrong People with Dom Farnan - 7FL

    This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

    Do you want to stop wasting your time recruiting the wrong people?

    In this episode of Beyond A Million, Brad sits down with Dom Farnan, an experienced talent acquisition leader specializing in building teams, companies, and cultures. Dom shares her best recruitment practices and talks about her struggles transitioning from a solopreneur to leading DotConnect, a global talent advisory firm.

    If you're struggling with hiring the right talent, this episode is for you.

    Don't miss out!

    —

    Key Takeaways:

    • 00:00 Intro

    • 01:48 About DotConnect

    • 06:15 DotConnect's approach to recruiting

    • 14:16 How tech layoffs are affecting DotConnect

    • 16:55 Best hiring practices

    • 28:22 Dom's sourcing process

    • 36:09 Transitioning from 0 employees to 105 in 3 years

    • 44:21 Why she goes by Dom instead of Dominique

    • 49:32 The line between drugs and medicine

    • 53:22 Outro

    —

    Additional Resources:

    🔹 DotConnect

    🔹Dom's Website

    🔹Dom's LinkedIn

    🔹Dom's Instagram

    ➡️ Learn more at: https://beyondamillion.com/

    ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8

    ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1

    Let's Connect:

    🔹 IG: https://www.instagram.com/bradweimert

    🔹 TikTok: https://www.tiktok.com/@beyondamil

    🔹Twitter: https://twitter.com/BradWeimert

    🔹 FB: https://www.facebook.com/profile.php?id=100089061999787

    —

    Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.

    If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

    Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

    Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!

    55 min

About Beyond A Million

From the publisher's feed

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/

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