This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.

What if all it took to build an 8-figure company was $300 and a dream?

In this episode of Beyond A Million, Brad sits down with Ellen Bennett, the visionary founder of the culinary empire Hedley & Bennett. Starting with just $300 and a passion for improving the tools chefs rely on, Ellen turned her dream into a thriving 8-figure business.

She shares her journey from working in Michelin-starred kitchens to designing gear and tools that professional chefs and home cooks love. She dives deep into the challenges of scaling Hedley & Bennett, including transitioning from bespoke B2B sales to direct-to-consumer e-commerce, and why staying authentic to the brand's mission has been her guiding star.

Tune in! 

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Key Takeaways:

• 00:00 Intro 

• 04:03 Michelin star rating system 

• 05:58 The importance of sleep 

• 09:23 Starting and growing Hedley & Bennett 

• 17:21 Direct consumer vs. B2B 

• 18:34 Balancing growth and efficiency 

• 26:29 Stepping down as the CEO

• 31:26 Product roadmap 

• 34:42 Ellen’s involvement in product development 

• 37:56 Becoming an omnichannel business 

• 43:32 Social media marketing and branding 

• 49:18 Outro

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Additional Resources:

🔹 Ellen’s Website: https://www.hedleyandbennett.com/ 

🔹 Ellen on Instagram: https://www.instagram.com/ellenmariebennett/ 

🔹 Hedley & Bennett on Facebook: https://www.facebook.com/hedleyandbennett/ 

🔹 Kitchen Glow Up: https://www.tastemade.com/shows/kitchen-glow-up 

🔹 Dream First, Details Later: https://a.co/d/gPGFZAF 

 

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building.

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