Beyond Better with Stacy Ennis

Beyond Better with Stacy Ennis

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Beyond Better with Stacy Ennis episodes

  • 123. How to get a book deal, with book proposal coach Richelle Fredson

    Nearly every author I meet wants to be traditionally published. But the path to get a book deal can feel darn near impossible. Not only do you have to create a book proposal, which is a massive project in and of itself, but you then need to pitch agents. Where is an aspiring author to start?

    Well, Richelle Fredson is here to help in this week’s episode. As a book proposal coach and publishing consultant, Richelle has worked with aspiring and published authors to create impactful book concepts and competitive book proposals. In this episode, we cover:

    • What a nonfiction book proposal is and why authors need one
    • The key components of a nonfiction book proposal
    • How an author’s platform, credentials, and other aspects factor into their ability to get signed by a publisher
    • Common misconceptions about the process of looking for an agent and landing a deal
    • Tips for making your proposal stand out and getting your dream book deal
    • Richelle is the former director of publicity and book marketing for Hay House, and also served in acquisitions, so she knows her stuff. This was a fantastic conversation—don’t miss it!

      Learn more about Richelle:

      • Instagram @richellefredson
      • Facebook
      • LinkedIn
      • Website
      • Podcast: Bound + Determined
      • Show notes:

        • How to Create an Influential Author Platform guide 
        • Follow me on:

          • Instagram @stacyennis
          • Facebook @stacyenniscreative
          • LinkedIn
          • Youtube @stacyennisauthor
          • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.


            47 min
          • 122. How to keep your New Year’s momentum

            It’s mid-January, the period where momentum around New Year’s resolutions start to wane. In fact, statistics show that only 8 percent of people achieve the goals they set at the start of the year. In this week’s episode, I share my thoughts around achieving big goals and practical strategies to be part of the 8 percent.

            I detail my secrets for how I’ve built a mid-six-figure business, moved abroad, and written multiple books. It’s not rocket science, but the tips I share may just be the needle-mover you need today.

            This episode is short and practical. 

            Follow me on:

            • Instagram @stacyennis
            • Facebook @stacyenniscreative
            • LinkedIn
            • Youtube @stacyennisauthor
            • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

              23 min
            • Bonus Episode: How to Finish Your Nonfiction Book in 2024

              I have to say: wow! I had a wonderful time connecting with

              you. Thank you for bringing energy, questions, and fun to our time
              together.

              I hope you gained new insights and practical strategies to finish your book in 2024—and make the impact you’re meant to on this world.

              As I shared during the training, I am a book coach and author educator who has spent my entire life developing my expertise in writing. From falling in love with reading at age seven to my master's in professional writing and editing, helping future authors like you is my life's work. I’m honored to coach smart people like you as they write powerful books that change readers’ lives.

              I’m also an author myself. I’ve ghostwritten or authored seventeen books and thousands of content pieces over the last fourteen years. And I was able to do so by developing a successful, repeatable book-writing system.

              I’ve helped others learn this system and become authors both through 1:1 book coaching and through my live coaching program, Idea-to-Draft Accelerator and Author Mentorship. But I only offer this program twice per year, with limited seats available (yes, I really will close enrollment once it's full!).


              Shownotes:

              • Book a call with Stacy 
              • Apply to Idea-to-Draft Accelerator and Author Mentorship program 
              • Follow me on:

                • Instagram @stacyennis
                • Facebook @stacyenniscreative
                • LinkedIn
                • Youtube @stacyennisauthor
                • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                  1 hr 24 min
                • 121. BTS on Our Work with Authors, with Catherine Fishman

                  This week, I’m joined by Catherine Fishman, who has been a part of my team since before we moved to Thailand. She’s been an integral support as I’ve grown from solopreneur to a small global team.

                  In this episode, Catherine and I talk about:

                  • How my work has shifted over the years—from book editor to ghostwriter to coaching to programs
                  • Where we niche in author support
                  • How a book supports our clients as they grow their thought leadership, businesses, and overall impact
                  • How we track and manage the many moving parts of the team, content creation, client work, and more
                  • How we celebrate clients (my favorite part!)
                  • This episode is packed with client love and practical tips, because we share some of our own areas of learning as the business has grown, as well as reflect on our clients’ success. It’s also such a fun conversation with someone who has been along for the ride with me for so long!

                    Learn more about Catherine:

                    • LinkedIn
                    • Website
                    • Instagram
                    • Follow me on:

                      • Instagram @stacyennis
                      • Facebook @stacyenniscreative
                      • LinkedIn
                      • Youtube @stacyennisauthor
                      • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.


                        45 min
                      • 120. 2023 ups and downs—and looking ahead to 2024

                        Oh, hey, podcast listeners—I’m back this week with a solo episode. I don’t do these enough, thanks to the many wonderful guests I have the honor of speaking with on the pod.

                        This week, I’m reflecting on all the things 2023. To guide this episode, I’m drawing on a team meeting we had recently, where we talked through big wins, challenges, and even our theme song for the year and what type of car the business would be. Specifically, we looked at:

                        • BTS on how I do vision work, our strategy planning, and how we use our annual work to guide the year
                        • High points, including Instagram catching fire and the podcast drastically growing, adding new team members, and our social equity impact
                        • Low points, including my personal challenges and the eclipse (this is the woo on my team—I’m too practical to think of these things!)
                        • Three major accomplishments . . . OK, five
                        • Two things we learned
                        • Our theme song and car for the year 😊
                        • Our big, hairy, audacious goal and what we are doing in 2024 to reach it
                        • I hope this episode inspires you to reflect too. Here’s to a flourishing 2024!

                          Shownotes:

                          • Life Visioning Guide
                          • A free worksheet to guide your team through year-end reflection
                          • Idea-to-Draft Accelerator and Author Mentorship Program 
                          • Follow me on:

                            • Instagram @stacyennis
                            • Facebook @stacyenniscreative
                            • LinkedIn
                            • Youtube @stacyennisauthor
                            • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                              33 min
                            • 119. Integrating a book into your business, with Dave Goetz and Melissa Parks of Journey Sixty6

                              On the pod this week, I’m excited to share a thoughtful conversation about book writing, business, and growing beyond the book. I’m joined by Dave Goetz and Melissa Parks, cofounders of Journey Sixty6, an editorial services company and independent publisher for the family business community.

                              In this episode, we cover:

                              • How a book integrates into overall marketing strategy
                              • A client case study that integrates a documentary, book, and more
                              • How to uncover the thesis of your book (what I refer to as a “core message”)
                              • How to self-diagnose your own needs on your book project
                              • Nerdy industry talk from long-time publishing pros 😊
                              • Even if a book isn’t on your radar, this episode will get you thinking about all things marketing, messaging, and more.

                                Learn more about Journey Sixty6:

                                • Website
                                • The Writing Podcast
                                • Dave Goetz: LinkedIn
                                • Melissa Parks: LinkedIn
                                • Follow me on:

                                  • Instagram @stacyennis
                                  • Facebook @stacyenniscreative
                                  • LinkedIn
                                  • Youtube @stacyennisauthor
                                  • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                                    48 min
                                  • 118. The business of being an author, with author and publisher Alexa Bigwarfe

                                    Writing a book and being successful as an author is hard work. This week on the podcast, I unpack the hardness and amazingness of the author journey, from writing to marketing and beyond, with Alexa Bigwarfe, a USA Today best-selling author, publisher, and founder and CEO of Write, Publish, Sell. In this episode, we discuss:

                                    • Alexa’s moving, personal journey into publishing
                                    • What authors should know about the big-picture process of writing, editing, publishing, launching, and marketing a book
                                    • The difference between integrating your book into your business growth strategy and making a living as an author
                                    • Advanced author marketing strategies
                                    • Alexa owns three hybrid publishing houses: Kat Biggie Press; Chrysalis Press; and Purple Butterfly Press, a children's book publishing company. Her courses and training focus on author professional development, platform growth, and fun, creative ways to market books. Alexa also has a publishing conference coming up: Women’s Publishing Summit. Sign up with my link here—this affiliate link helps support my ability to produce the pod.

                                       

                                      No matter your stage of authorhood—idea to ongoing marketing—I know you’ll find value in this episode. Enjoy!

                                      Learn more about Alexa:

                                      • Website
                                      • Instagram @writepublishsell
                                      • LinkedIn
                                      • Facebook @WritePubSell
                                      • Follow me on:

                                        • Instagram @stacyennis
                                        • Facebook @stacyenniscreative
                                        • LinkedIn
                                        • Youtube @stacyennisauthor
                                        • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                                          43 min
                                        • 117. Behind the scenes: How I work with authors

                                          I recently hosted an author celebration and meetup for my clients and students. It was a beautiful celebration of the amazing authors I get to work with, and I left overflowing with gratitude. I had such a good time that I was inspired to record a podcast episode with a look behind the scenes at the work I do with authors.

                                          In this solo episode, I share:

                                          • A recap of the community meetup (it was so good!)
                                          • Why I’m so passionate about growing authors
                                          • How I work with authors, including my Idea-to-Draft Accelerator and Author Mentorship program
                                          • My criteria for taking on clients and inviting students into my cohorts
                                          • Why celebration is such an important part of being successful as an author
                                          • How my clients and students are living their purpose in this world—and scaling their impact
                                          • I love what I do, and I love the authors I work with. I believe in them and in their ability to make a difference in this world.

                                            Shownotes:

                                            • Learn about Giovanna Gonzalez
                                            • Learn about Regina Lawless
                                            • Learn about Dr. Luissa Kiprano 
                                            • Learn about Joel Perez
                                            • Learn about Misty Megia
                                            • Follow me on:

                                              • Instagram @stacyennis
                                              • Facebook @stacyenniscreative
                                              • LinkedIn
                                              • Youtube @stacyennisauthor
                                              • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                                                23 min
                                              • 116. How ending period poverty can change the world, with Cherie Hoeger of Saalt

                                                Cherie is the cofounder and CEO of Saalt, a women-owned B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. You may have seen Saalt on the shelves at Target or other major retailers, but you might not know the mission behind the company.

                                                Period poverty keeps underprivileged women and girls out of school and other activities that would further their economic success and participation in broader society. Saalt is looking to change that. Since their launch in 2018, Saalt has donated over 70,000 period cups and underwear to underprivileged women and girls in 50 countries as part of their 2% give-back program.

                                                In this conversation, we discuss:

                                                • Cherie’s founding story and why she wants to end period poverty
                                                • How travel impacts her as an entrepreneur and mom
                                                • Her journey as a writer and how it impacts Saalt’s marketing, including practical tips
                                                • Challenges she’s faced along her entrepreneurial journey and how she overcame them
                                                • How she’s leading “outside of the norms of the patriarchal structure to improve the workplace for working women”
                                                • I left this conversation feeling inspired, moved, and encouraged to make a difference in the world—and I know you will too.

                                                  Learn more about Cherie and Saalt:

                                                  • Website: saalt.com
                                                  • Facebook @saaltco
                                                  • Instagram @saaltco
                                                  • Follow me on:

                                                    • Instagram @stacyennis
                                                    • Facebook @stacyenniscreative
                                                    • LinkedIn
                                                    • Youtube @stacyennisauthor
                                                    • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                                                      40 min
                                                    • 115. One year in: Author marketing and more, with Kevin O’Connor

                                                      When I met Kevin O’Connor in my book-writing program, I instantly knew he was going to add great energy to our group of future authors. It was no surprise when he not only reached his goal of publishing his book, Two Floors Above Grief, but also leaned fully into marketing, garnering nearly 100 reader reviews on Amazon—an impressive feat for any author! In this episode, we discuss:

                                                      • How Kevin reached his goal of authorhood
                                                      • How “collaborative discipline” supported his success
                                                      • What it’s really like to write and self-publish a book
                                                      • Marketing lessons learned one year in, including success tips
                                                      • How to balance the “difficulty and discipline of writing with joy and self-acknowledgment” (this discussion is so good!)
                                                      • His top advice for aspiring authors
                                                      • This episode is full of both great information and inspiration for anyone looking to reach their next big goal. Don’t miss this episode!

                                                        Learn more about Kevin:

                                                        • LinkedIn
                                                        • Facebook 
                                                        • Website
                                                        • Follow me on:

                                                          • Instagram @stacyennis
                                                          • Facebook @stacyenniscreative
                                                          • LinkedIn
                                                          • Youtube @stacyennisauthor
                                                          • To submit a question, email [email protected] or visit www.stacyennis.com/contact and fill out the form on the page.

                                                            47 min

                                                          About Beyond Better with Stacy Ennis

                                                          From the publisher's feed

                                                          Beyond Better is a podcast that explores a simple but profound idea: we all deserve to live lives that are not just better—but beyond better. I’m Stacy Ennis, an author, mom of two, and long-time…

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